Most people overestimate what marketing can do in one year and underestimate what marketing can do in ten years. Marketing is successful at scale.
Every single element that goes into marketing must agree and function in congruence.
Marketing is about evoking an emotional response, igniting moods and reaching further for deeper audience engagement.
Every time, think anti-status quo, quirky, noticeable, memorable, and highly original.
Marketing works to put things into the world that help people and civilizations advance.