Search Engine Expectations: A new study stating the obvious…

…but a wake-up call nonetheless. Internet users are not willing to dig too deep to find what they are looking for. While searching online, people place high expectations on search engines to generate the desired content right away. Any why shouldn’t they?

A new study funded by iProspect and conducted by JupiterResearch found that most users performing searches are going no further than the third page of search results to find results. In fact, almost half of users give up and change their search terms if they don’t find what they are looking for on the first page, and 91% give up by the third page.Vertical searches, like Scirus and Technorati, who tailor their entire engines to specific demographics/verticals, are becoming more prevalent, but have yet to present themselves as true alternatives to the giants (Google, Yahoo!, and MSN). Instead, Big Three users are clicking on specialized search result types when performing vertical searches. But the the value of community sites/social networks/forums (our beloved social media) will be the clear winner as the web moves forward for clicks that really return value.

So what does all this that mean for your business? In a place where high search engine placement is one factor in industry leadership, it means everything.

Search placement should be at the top of your list. One of the most effective ways to come out on top is through effective search marketing techniques, including keyword optimization and search analytics.

Viewstream’s full suite of branding and search marketing and analytic services can position you at the top of the evolving search engine game. Your next qualified lead shouldn’t work too hard to find you.

After all, if they can’t find you, they don’t find you, they won’t miss you.

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Susan Kuchinskas

I wonder if user focus on the first page serps will change in the next couple of years. Now that the search engines place multimedia options below the paid results, first-page real estate is much smaller. And especially in Google, results from social media sites and applications tend to go to the top. So, if I want to find, say, a company’s corporate site, it may get pushed down to the second page. I wonder if searchers will start to ignore the front page, the same way we ignore the commercials that precede a TV show?

John Assalian

Thats a good point about real estate. Perhaps Google et. al. would be smart enough to rearrange layouts. If not, I suspect searchers would be less likely to go the the second page and more likely to find alternate ways to get their hands on what they are looking for.

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