Viewstream does a lot of Facebook advertising  for key accounts. Through analyzing a lot of data, we have noticed this phenomenon of the “Booklicant”. The signature behavior of this type of user is characterized by clicking on hundreds of ads merely to collect images of things that they like. Taking an empathetic approach, we assume the user benefits by increasing their ‘like’ score, as well as self-expression and time passing.

So how do you “Keep up with the Booklicants”? Better targeting. Facebook has several key targeting areas that can be utilized, including interests, geography and even contact lists. Experiment with those areas and you ought to see better results.