What can marketers learn from comic books?
Succinctly said, the power of comic and graphic novels occur in between the panels. Between panel A and panel B, a world of curiosity, sensibility and feeling is unlocked. It’s not what is said or shown, it’s what is not said or shown that is unique.
Think about that from a marketing perspective. How many times do we try to say too much about our product, solution or brand?
Comic books teach us to think about what occurs “in between the panels”. Say and show something creative. Then let your audience imagine. Let your audience translate their needs and desires into something our offering delivers.
What would happen if, for your next marketing project, instead of saying everything, you left some things for ‘in between the panels’?
Give it a shot and let me know how it works.