Why are you special?

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Getting marketing right requires a real understanding of why your product and company is unique. To help, Viewstream created a “Positioning Generator“. It’s the marketing team’s Mad Libs. Fill in the blanks based on the prompts provided and get your positioning statement. It’s sure to get you thinking, at least. This type of statement ought to be a default part of your messaging, communication and go-to market arsenal.

Check it out here:
http://viewstream.com/positioning-generator/

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