Introducing the Viewstream Growth Matrix. Dive in below as we discuss how these four areas can work together to put your business on the path to growth and beyond.
Networking is like finding a new friend: you’re simply on a search to connect with someone on a deeper level. And from one successful relationship, many more will blossom. Networking can feel cold, however, it can warm up quickly by attending top events relative to your industry and interests. So, get searching in your area.
Demand generation is an art…and a science. Targeting the right audience in the best market to buy your product can be complex. And to achieve scale, you’ll need to drive awareness and interest in your offering. A follow-up mechanism allows you to place contacts inside a pipeline, qualify the ones that have a need, and finally, generate more customers.
You have a relationship with one of your contacts, either personally or professionally. Now, it’s important to cultivate relationships with periodic meetings. Meetings are about them, not you. They’re also about listening and understanding their goals. So, prepare a bunch of questions and be prepared to listen.
Your greatest assets are your established relationships. As your offering already aligns with your customer needs, it’s time to nurture those relationships. It’s not only essential to maintaining your existing client base, but it utilizes more personal forms of communication. Now it’s time to give more than you ask, and deliver value at every step along the way.