Watch-Ability

Greetings Fellow Video Marketers!

You wouldn’t be reading this if you didn’t realize the effectiveness of video in your campaigns and sales numbers, but what makes a good marketing video? We’re all constantly bombarded with requests to watch a product demo, pitch or overview, sometimes it can be overwhelming to know what type of video would be effective for your own particular needs. At Viewstream, while we see and deliver the benefits of marketing automation, we also realize you are selling to beings, not bots. Bots just do math, which can be interesting to a nerd such as myself, but human beings need more than numbers to make an intelligent purchase decision.

Really there are only a few essential considerations, the most important of which, I believe, is watch-ability. Obviously, your video cannot be effective if no one watches it, or “tunes out” even if your metrics show the video was played from beginning to end.

The biggest mistake you can make is to believe that someone will watch your video just because you made it, or worse, paid a lot for it. With so many ways for our potential customers to distract themselves these days we need people to WANT to watch our video, or even leave them wanting to see more similar videos.

Sure, a potential customer may need to decide on a product or service to complete their project, but that doesn’t mean when you show your product features it has to be in a boring sales guy webex, or worse, an edited on demand webex. Check out what we did for a Microsoft / Toshiba joint project. You’ll get to see the features our clients wanted to share with potential customers, and the videos high level of watch-ability might keep you watching all five of the series:

The original series of five was so successful, they inspired Microsoft and Toshiba to bring back Kyle for another series!

If you are interested in seeing how to market to beings and not bots – send me an email! I would love to discuss what Viewstream can do for you.

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