Greetings Fellow Video Marketers!
We have a lot of metrics these days – way too many metrics. We can get caught up in the magic of Marketing Automation to the point we forget that people aren’t automated. We have such a need to get the word out, sometimes we forget that the delivery system can be just as important as your message.
So how does a company deliver its marketing message without sounding like we want them to drink our kool-aid? When it comes to delivering an honest, sincere, believable message, no one can help you like your successful customer. You’ve changed the way they work. They love it! Let them be the voice that spreads the good word.
Autodesk asked us to work with PCL construction to tell the story of their BIM 360 product in use.
If your customer doing something life changing, or of general human interest with your product – you have struck gold! As an example, check out this video for the foundation of the Microsoft Cloud – Windows Azure.
If you are interested in seeing how to market to beings and not bots – send me an email! I would love to discuss what Viewstream can do for you.