Category: Marketing

Make A Human Connection

Greetings Fellow Video Marketers! When it comes down to it, if we like someone, we become engaged and we are more likely to listen to what they have to say. An old sales executive friend of mine always said “People buy from people they like.” I believe this to be true. When Viewstream was preparing… Read more »

How to Get Better Marketing Results with Video Testimonials

What matters to most potential customers is not what you say about your business, but what your existing customers have to say. Video Testimonials are an effective marketing solution that communicates your value by demonstrating your offer in the real world. With strong Video Testimonials you can secure credibility, invigorate your sales cycle and span… Read more »

Your Customer Is More Believable Than You Are

Greetings Fellow Video Marketers! We have a lot of metrics these days – way too many metrics. We can get caught up in the magic of Marketing Automation to the point we forget that people aren’t automated. We have such a need to get the word out, sometimes we forget that the delivery system can… Read more »

Current State of Use of VR/AR in Medical and Dental Device Marketing

  Medical and dental device companies who can incorporate VR/AR into marketing tools, presentations and trade show exhibits will provide their clients and potential customers with a cutting edge experience that can help to differentiate from the competition, creates excitement and takes advantage of the more immersive learning experience associated with AR/VR. Use of 2D… Read more »

Watch-Ability

Greetings Fellow Video Marketers! You wouldn’t be reading this if you didn’t realize the effectiveness of video in your campaigns and sales numbers, but what makes a good marketing video? We’re all constantly bombarded with requests to watch a product demo, pitch or overview, sometimes it can be overwhelming to know what type of video… Read more »

Do Online Ads Featuring People Get More Clicks?

Viewstream Marketing: Do Images with People Get More Clicks?

Studies have shown that consumers are visually drawn to human faces, but does this maxim hold true for a digital advertising campaign for high-tech software? After conducting a thorough A/B test, we were surprised by what the results showed. Were you surprised that the results showed that online advertising with people can negatively impact the… Read more »

Viewstream Marketing Growth Matrix

Introducing the Viewstream Growth Matrix. Dive in below as we discuss how these four areas can work together to put your business on the path to growth and beyond. Network Networking is like finding a new friend: you’re simply on a search to connect with someone on a deeper level.  And from one successful relationship, many… Read more »

The Magic Bullet is Not Magic

No matter how great your product is, if you are marketing to the wrong person and/or industry, you will have challenges. Identifying the right target audience is the most important thing you can do for your business and marketing. This market/customer fit, and the continual process to discover and rediscover the fit as times change,… Read more »

Predict innovation through search keywords. A beer example.

“Change before you have to.” Jack Welch What Jack Welch means by that is that all business revenue lines eventually lead to zero. Think about the graveyards of businesses: Blockbuster. Kodak. Borders. Myspace. We can never rest on a single revenue line. But how? What is the right market? What business ought we be in?… Read more »

Marketing Can Make or Break Your Business

We were recently asked to do a marketing audit by an investor of a troubled startup. We.Software*, a young company offering software design services to healthcare companies, set forth to conquer the world. They had set aside a marketing budget of 100K per year over three years. Three years went by, but they didn’t get… Read more »