Category: Marketing

How to Record an iPad Screen

A couple months ago, we posted an article about marketing mobile solutions with video. A growing number of our video clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. As we mentioned in the article,… Read more »

Viewstream at SC11: A Recap

SuperComputing 2011 was in Seattle this year, and the exhibition was open from November 14th – November 17th. This was a huge show, with an estimated 11,000 exhibitors, hardware vendors, HPC middleware vendors, system integrators, SuperComputing Center reps, HPC ISVs, and others bustling around the convention floor. Viewstream was excited to be at the nexus of… Read more »

Can you guys do it better?

One of our overpaid consultants emailed us the Amazon Silk Launch Video today and asked us “Could you guys do this video better”? The answer was, of course! Check out the Silk video: The video is actually done fairly well. There is a lot of good technical information, and the team has good camera presence… Read more »

Viewstream Customer Evidence Receives Award of Excellence

We are pleased to announce that we have just received the Award of Excellence in the Web Video category of the 2011 Videographer Awards.  The award is given to agencies for projects that are deemed written, produced, shot and edited in an exceptional manner. Our submission was a Customer Evidence video for Microsoft and NVIDIA… Read more »

CEO Speaking at Business Marketing Associate Event

Viewstream CEO John Assalian will be speaking about “Content Mapping”, as a part of a series of roundtable discussions on “How to Use Content to Drive Sales Leads and Improve the Sales Process.” John will share strategic advice on how a content mapping framework can improve sales pipeline results while reducing the heavy lifting associated… Read more »

Our Latset Video – Moving 2D into 3D

3D capabilities for 2D drafting? Oh yes! We just delivered a short promotional piece showing the benefits of 3D in design software. Take a look!

Customer Evidence: Telling Your Customers’ Stories So They Can Tell Yours

Customer Evidence is one of the most powerful and flexible tools in your sales and marketing toolbelt. It can do more than tell and implementation story; it can outline forces behind new product innovations, show prospects a world where their problems are solved, and reinforce peer opinion. With this kind of adaptability, customer evidence can… Read more »

Crown Yourself the King of Content with Content Mapping

In the most recent issue of CommPRO.biz, Viewstream CEO John Assalian lays the groundwork for effective content creation and deployment using the Content Mapping Framework (CMF). With the right strategy in place, you can develop the right content to reach the right people at the right time. We use the CMF in all of our… Read more »

Does Your Agency Align With Your Business?

Businesses today struggle with how to deliver marketing that gets results in a changing market landscape. To begin to solve this challenge, we must ask, “How is the customer landscape changing?” The most evident answer is found within the vast proliferation of channels available to marketers. In the last ten years, different kinds of marketing… Read more »

The Beauty Of Customer Evidence

Customer Evidence is any marketing or communication asset that uses a customer story as evidence of your product’s value in the marketplace. By having the customer themselves testify to the value of your product, you are creating a persuasive form of marketing content that far trumps anything your company can possibly claim about yourself. Let’s… Read more »