Category: Marketing

Top Ideas of Peter Thiel CS183 Class

Wouldn’t it be great to sit in on CS183 at Stanford taught by Peter Thiel? One student in the class has taken it upon himself to document this class, and has done a remarkable job. Having heard Peter speak many times, the notes capture his thought process very well. Recommended reading for a powerful framework… Read more »

Viewstream and Education Nation Broadcast

Viewstream worked with Cherry Productions to create a live capture of the New Schools-Aspen Institute Summit. The Viewstream team digital recorded the five panels in real-time to facilitate rapid integration for digital OnDemand broadcasting. You can view the event here: http://viewstre.am/1g

Success Through Customer Evidence

Viewstream is a strong proponent of using Customer Evidence assets to effectively communicate a products offering. Remember, people believe people, so what better way to build credibility but through the testimony of your customers? Prospects are compelled by true-to-life success stories above the constant chest-beating cranked out of old-school marketing strategies. Kill the marketing voice,… Read more »

How to Record an iPad Screen

A couple months ago, we posted an article about marketing mobile solutions with video. A growing number of our video clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. As we mentioned in the article,… Read more »

Viewstream at SC11: A Recap

SuperComputing 2011 was in Seattle this year, and the exhibition was open from November 14th – November 17th. This was a huge show, with an estimated 11,000 exhibitors, hardware vendors, HPC middleware vendors, system integrators, SuperComputing Center reps, HPC ISVs, and others bustling around the convention floor. Viewstream was excited to be at the nexus of… Read more »

Can you guys do it better?

One of our overpaid consultants emailed us the Amazon Silk Launch Video today and asked us “Could you guys do this video better”? The answer was, of course! Check out the Silk video: The video is actually done fairly well. There is a lot of good technical information, and the team has good camera presence… Read more »

Viewstream Customer Evidence Receives Award of Excellence

We are pleased to announce that we have just received the Award of Excellence in the Web Video category of the 2011 Videographer Awards.  The award is given to agencies for projects that are deemed written, produced, shot and edited in an exceptional manner. Our submission was a Customer Evidence video for Microsoft and NVIDIA… Read more »

CEO Speaking at Business Marketing Associate Event

Viewstream CEO John Assalian will be speaking about “Content Mapping”, as a part of a series of roundtable discussions on “How to Use Content to Drive Sales Leads and Improve the Sales Process.” John will share strategic advice on how a content mapping framework can improve sales pipeline results while reducing the heavy lifting associated… Read more »

Our Latset Video – Moving 2D into 3D

3D capabilities for 2D drafting? Oh yes! We just delivered a short promotional piece showing the benefits of 3D in design software. Take a look!

Customer Evidence: Telling Your Customers’ Stories So They Can Tell Yours

Customer Evidence is one of the most powerful and flexible tools in your sales and marketing toolbelt. It can do more than tell and implementation story; it can outline forces behind new product innovations, show prospects a world where their problems are solved, and reinforce peer opinion. With this kind of adaptability, customer evidence can… Read more »