Category: Marketing

How To Make Product Demos Sell

Flash Presentations, Flash Demos and Online Demos are VERY effective tools to help sell your products and solutions. Most companies have product demos on their websites, and most of them are not very good. Considering that if you look at web analytics, product demos are the type of content that people actually click on and… Read more »

The Stumpy Tail Cattle Dog

There is a great case study here of how to use a multi channel media strategy to bring a product to market, and align everything around keywords and key messages supported by varied media types. I have seen this integrated marketing and PR strategy work very well for many of Viewstream’s clients. If played right,… Read more »

Keyword Espionage

Google may not be too happy about this, but check out these two new keyword comparisons tools: http://spyfu.com/ www.KeyCompete.com The way they collect the data (at least KeyCompete) is that they are constantly doing automated searches on all kinds of keywords to see who is advertising on what keywords.  Since these are done automatically, and… Read more »

Choosing the right social media tools for your marketing needs

With all the hype today about social media and conversational marketing, companies need to keep in mind marketing basics about who your customer is and how you reach them before quickly engaging a social media strategy. Blogs may not be right for every company — and conversational marketing just might not be perfect for your… Read more »

In SEO, Don’t Forget the Details

Most people understand the importance of SEO, the ability to find your site through search engines. As the price for paid search rises, organic optimization becomes more and more critical. One simple tip that we found on Web Designer Wall is good to remember as it impacts the copy and messaging phase of website development…. Read more »