Category: Products

Make A Human Connection

Greetings Fellow Video Marketers! When it comes down to it, if we like someone, we become engaged and we are more likely to listen to what they have to say. An old sales executive friend of mine always said “People buy from people they like.” I believe this to be true. When Viewstream was preparing… Read more »

How to Get Better Marketing Results with Video Testimonials

What matters to most potential customers is not what you say about your business, but what your existing customers have to say. Video Testimonials are an effective marketing solution that communicates your value by demonstrating your offer in the real world. With strong Video Testimonials you can secure credibility, invigorate your sales cycle and span… Read more »

Watch-Ability

Greetings Fellow Video Marketers! You wouldn’t be reading this if you didn’t realize the effectiveness of video in your campaigns and sales numbers, but what makes a good marketing video? We’re all constantly bombarded with requests to watch a product demo, pitch or overview, sometimes it can be overwhelming to know what type of video… Read more »

Do Online Ads Featuring People Get More Clicks?

Viewstream Marketing: Do Images with People Get More Clicks?

Studies have shown that consumers are visually drawn to human faces, but does this maxim hold true for a digital advertising campaign for high-tech software? After conducting a thorough A/B test, we were surprised by what the results showed. Were you surprised that the results showed that online advertising with people can negatively impact the… Read more »

The Magic Bullet is Not Magic

No matter how great your product is, if you are marketing to the wrong person and/or industry, you will have challenges. Identifying the right target audience is the most important thing you can do for your business and marketing. This market/customer fit, and the continual process to discover and rediscover the fit as times change,… Read more »

Predict innovation through search keywords. A beer example.

“Change before you have to.” Jack Welch What Jack Welch means by that is that all business revenue lines eventually lead to zero. Think about the graveyards of businesses: Blockbuster. Kodak. Borders. Myspace. We can never rest on a single revenue line. But how? What is the right market? What business ought we be in?… Read more »

Marketing Can Make or Break Your Business

We were recently asked to do a marketing audit by an investor of a troubled startup. We.Software*, a young company offering software design services to healthcare companies, set forth to conquer the world. They had set aside a marketing budget of 100K per year over three years. Three years went by, but they didn’t get… Read more »

Why are you special?

Getting marketing right requires a real understanding of why your product and company is unique. To help, Viewstream created a “Positioning Generator“. It’s the marketing team’s Mad Libs. Fill in the blanks based on the prompts provided and get your positioning statement. It’s sure to get you thinking, at least. This type of statement ought… Read more »

In between the panels…

What can marketers learn from comic books? Succinctly said, the power of comic and graphic novels occur in between the panels. Between panel A and panel B, a world of curiosity, sensibility and feeling is unlocked. It’s not what is said or shown, it’s what is not said or shown that is unique. Think about… Read more »