Category: Products

The Magic Bullet is Not Magic

No matter how great your product is, if you are marketing to the wrong person and/or industry, you will have challenges. Identifying the right target audience is the most important thing you can do for your business and marketing. This market/customer fit, and the continual process to discover and rediscover the fit as times change,… Read more »

Predict innovation through search keywords. A beer example.

“Change before you have to.” Jack Welch What Jack Welch means by that is that all business revenue lines eventually lead to zero. Think about the graveyards of businesses: Blockbuster. Kodak. Borders. Myspace. We can never rest on a single revenue line. But how? What is the right market? What business ought we be in?… Read more »

Marketing Can Make or Break Your Business

We were recently asked to do a marketing audit by an investor of a troubled startup. We.Software*, a young company offering software design services to healthcare companies, set forth to conquer the world. They had set aside a marketing budget of 100K per year over three years. Three years went by, but they didn’t get… Read more »

Why are you special?

Getting marketing right requires a real understanding of why your product and company is unique. To help, Viewstream created a “Positioning Generator“. It’s the marketing team’s Mad Libs. Fill in the blanks based on the prompts provided and get your positioning statement. It’s sure to get you thinking, at least. This type of statement ought… Read more »

In between the panels…

What can marketers learn from comic books? Succinctly said, the power of comic and graphic novels occur in between the panels. Between panel A and panel B, a world of curiosity, sensibility and feeling is unlocked. It’s not what is said or shown, it’s what is not said or shown that is unique. Think about… Read more »

Viewstream Research

As part of our research group, we are publishing a few overviews of interesting companies in the social media space. Altimeter Group is not a marketing company, rather a research/consultancy company (Powerpoint company). Think Boston Consulting or Bain mixed with Gartner or Forrester, focus is “Social Business” which includes social media aimed towards customers but… Read more »

Video Testimonials

Viewstream Video Testimonials communicate the benefits of an offering through the voice of the customer. It allows marketers to reach across the sales cycle by building demand and driving sales through discovery, promoting brand awareness, and validating the solution. Video Testimonials can be critical to demonstrating how the solution is applicable in the real world…. Read more »

Seeing a Future in Tablets

It’s amazing to think the iPad is only two years old–and across the spectrum usage is skyrocketing (along with the stock). Avid readers in particular have been downloading magazines on their tablets, and engagement remains high. Seeing a future in Tablets for business communication and marketing, we unveiled Viewstream Mags recently. Viewstream Mags brings magazines… Read more »

Top Ideas of Peter Thiel CS183 Class

Wouldn’t it be great to sit in on CS183 at Stanford taught by Peter Thiel? One student in the class has taken it upon himself to document this class, and has done a remarkable job. Having heard Peter speak many times, the notes capture his thought process very well. Recommended reading for a powerful framework… Read more »