Category: Technology

Your Customer Is More Believable Than You Are

Greetings Fellow Video Marketers! We have a lot of metrics these days – way too many metrics. We can get caught up in the magic of Marketing Automation to the point we forget that people aren’t automated. We have such a need to get the word out, sometimes we forget that the delivery system can… Read more »

Current State of Use of VR/AR in Medical and Dental Device Marketing

  Medical and dental device companies who can incorporate VR/AR into marketing tools, presentations and trade show exhibits will provide their clients and potential customers with a cutting edge experience that can help to differentiate from the competition, creates excitement and takes advantage of the more immersive learning experience associated with AR/VR. Use of 2D… Read more »

Watch-Ability

Greetings Fellow Video Marketers! You wouldn’t be reading this if you didn’t realize the effectiveness of video in your campaigns and sales numbers, but what makes a good marketing video? We’re all constantly bombarded with requests to watch a product demo, pitch or overview, sometimes it can be overwhelming to know what type of video… Read more »

Viewstream Marketing Growth Matrix

Introducing the Viewstream Growth Matrix. Dive in below as we discuss how these four areas can work together to put your business on the path to growth and beyond. Network Networking is like finding a new friend: you’re simply on a search to connect with someone on a deeper level.  And from one successful relationship, many… Read more »

Digital-First Marketing Needs a Human Touch

Digital marketing for technology companies is fundamentally different than marketing for the non-technical industry. Although it sounds like a simple distinction, if we unpack it, we discover surprising insights. A few months ago, I had some conversations at the digital marketing SoDA conference that opened my eyes to the differences between digital and traditional marketing… Read more »

Top 6 Marketing Trends of 2017

As marketers, we embrace the expectation that we have to constantly come up with new, innovative methods for reaching target audiences. We love to come to work in the morning where every campaign needs to be a “game changer.” We strive to conjure up “purple cows” every day. Marketing spend needs to go further to… Read more »

Why are you special?

Getting marketing right requires a real understanding of why your product and company is unique. To help, Viewstream created a “Positioning Generator“. It’s the marketing team’s Mad Libs. Fill in the blanks based on the prompts provided and get your positioning statement. It’s sure to get you thinking, at least. This type of statement ought… Read more »

Viewstream Discusses Skeuomorphic Design

Here at Viewstream we are very interested in design trends. So one afternoon we put the entire company on pause to talk about a favorite topic — the future of skeuomorphism. Our design team gave an internal presentation that explored the rapid evolution of this design trend since touchscreens became an everyday part of our… Read more »

Exploring New Ground with the Oculus Rift

Elekta, a leader in clinical solutions for radiosurgery and radiation therapy, recently completed construction on a state-of-the-art learning center in Atlanta, Georgia—the company’s North American headquarters. The Learning and Innovation Center (LINC) is expected to draw clinicians, researchers, and health IT professionals for education, training, and collaboration on Elekta’s solutions for treating cancer and brain… Read more »