Category: Technology

Why are you special?

Getting marketing right requires a real understanding of why your product and company is unique. To help, Viewstream created a “Positioning Generator“. It’s the marketing team’s Mad Libs. Fill in the blanks based on the prompts provided and get your positioning statement. It’s sure to get you thinking, at least. This type of statement ought… Read more »

Viewstream Discusses Skeuomorphic Design

Here at Viewstream we are very interested in design trends. So one afternoon we put the entire company on pause to talk about a favorite topic — the future of skeuomorphism. Our design team gave an internal presentation that explored the rapid evolution of this design trend since touchscreens became an everyday part of our… Read more »

Exploring New Ground with the Oculus Rift

Elekta, a leader in clinical solutions for radiosurgery and radiation therapy, recently completed construction on a state-of-the-art learning center in Atlanta, Georgia—the company’s North American headquarters. The Learning and Innovation Center (LINC) is expected to draw clinicians, researchers, and health IT professionals for education, training, and collaboration on Elekta’s solutions for treating cancer and brain… Read more »

Ethnography for Business

Ethnography has become a buzz word. A lot of companies claim to do “Ethnography” or offer it as a service. However, most of the companies offering ethnography services are just market research firms and what they are offering is basically “fancy” surveys and focus groups. In terms of agencies, a lot of agencies offer “ethnography”… Read more »

Viewstream Research

As part of our research group, we are publishing a few overviews of interesting companies in the social media space. Altimeter Group is not a marketing company, rather a research/consultancy company (Powerpoint company). Think Boston Consulting or Bain mixed with Gartner or Forrester, focus is “Social Business” which includes social media aimed towards customers but… Read more »

Video Testimonials

Viewstream Video Testimonials communicate the benefits of an offering through the voice of the customer. It allows marketers to reach across the sales cycle by building demand and driving sales through discovery, promoting brand awareness, and validating the solution. Video Testimonials can be critical to demonstrating how the solution is applicable in the real world…. Read more »

Seeing a Future in Tablets

It’s amazing to think the iPad is only two years old–and across the spectrum usage is skyrocketing (along with the stock). Avid readers in particular have been downloading magazines on their tablets, and engagement remains high. Seeing a future in Tablets for business communication and marketing, we unveiled Viewstream Mags recently. Viewstream Mags brings magazines… Read more »

Top Ideas of Peter Thiel CS183 Class

Wouldn’t it be great to sit in on CS183 at Stanford taught by Peter Thiel? One student in the class has taken it upon himself to document this class, and has done a remarkable job. Having heard Peter speak many times, the notes capture his thought process very well. Recommended reading for a powerful framework… Read more »

Two Technology Trends that Change Everything

There are two things trending right now that you should care about. Big changes involving mobile and desktop convergence are changing the way we are communicating digitally, and we are finally seeing the beginning of what can be called true multimedia. Mobile and Desktop Converge In today’s interconnected world, people consume content and socially connect… Read more »

How to Record an iPad Screen

A couple months ago, we posted an article about marketing mobile solutions with video. A growing number of our video clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. As we mentioned in the article,… Read more »