Category: Technology

How To Make Product Demos Sell

Flash Presentations, Flash Demos and Online Demos are VERY effective tools to help sell your products and solutions. Most companies have product demos on their websites, and most of them are not very good. Considering that if you look at web analytics, product demos are the type of content that people actually click on and… Read more »

The Stumpy Tail Cattle Dog

There is a great case study here of how to use a multi channel media strategy to bring a product to market, and align everything around keywords and key messages supported by varied media types. I have seen this integrated marketing and PR strategy work very well for many of Viewstream’s clients. If played right,… Read more »

Pushing the Blogging Curve

Automattic has recently acquired Intense Debate. For those not familiar, Intense Debate takes the blog commenting system to a whole new level. Traditionally, blog commenting is linear, but with Intense Debate, commenting becomes more like a social site. It allows threaded comments, user profiles, comment voting/reputation points (think Digg or Reddit), as well as integration with… Read more »

Keyword Espionage

Google may not be too happy about this, but check out these two new keyword comparisons tools: http://spyfu.com/ www.KeyCompete.com The way they collect the data (at least KeyCompete) is that they are constantly doing automated searches on all kinds of keywords to see who is advertising on what keywords.  Since these are done automatically, and… Read more »

Browser Wars 4.0

A new browser war is upon us — as Google’s Chrome running JavaScript, Adobe Flash and Microsoft Silverlight all compete for different slices of the Internet pie. Chrome’s JavaScript compiler vastly increases JS performance, meaning applications in JS can result in decent user experience, and developers can already do a lot with JS. Flash is… Read more »

The World Wide Cloud

Dell has lost its bid to trademark the buzzword “cloud computing.” The USPTO declared “cloud computing” to be a generic term largely because of Dell hardly being top of mind when thinking of “cloud computing.” Cloud computing is a broad category – and nobody thinks of Dell when it comes to cloud computing – maybe… Read more »

CMS: Don’t lose your shirt

Think Vitamin recently published a solid article that outlines the “five hidden costs” of running a CMS. These hidden costs are a function of your business model, your website requirements, and technical level of your team. At Viewstream, we have seen both sides of the coin, clients who do really well and save a lot… Read more »

Google Indexing Flash?

Google has announced significant improvements in its ability to index Flash files. We imagine a collective sigh of relief, as this would solve one of the key development issues we come across in doing creative work–getting the bots to read the increasing percentage of Flash content and widgets on web sites. But then we read… Read more »

Drinkin’ the salesforce.com kool-aid

Today I attended the Tour de Force — a Salesforce promotional event that introduces the “platform” as a service solution. The Cloud Computing space is loaded with vendors — and I am willing to bet my house that this is the real deal — what people will call Web 3.0 — and make web 2.0… Read more »

HP Adopts Viewstream’s Proprietary Presentation Technology

For the past two years, Viewstream has provided proprietary networking and display systems for HP and The Kenwood Group events. Our system, developed in-house, allows audience members to send questions via text message or e-mail, which were processed and displayed on the main screen in real time. Most recently, we were in Las Vegas for… Read more »