Category: Technology

Microsoft Virtual Summit a Success

When Microsoft wanted to host a summit for its global enterprise marketing team while keeping costs down, they called us! We created a virtual solution, the Enterprise Marketing Virtual Summit 2009. Over three days, hundreds of Microsoft marketers from around the world attended the event without leaving their desktops! We build this custom site from… Read more »

Viewstream partners with Microsoft

Viewstream has just become an official Microsoft Silverlight Partner. This relationship gives us direct access to the latest innovations from Microsoft’s cross-platform, cross-browser media delivery and rich interactive application tool. We want to offer our clients the right solution for the job, which means being well-versed in all digital media and interactive technologies. Silverlight has… Read more »

As MacWorld turns, Virtual Events rise!

While people are gearing up for the annual migration to MacWorld (despite the absence of Steve Jobs), truth is such events are on the decline. Costs are high, and planning can be a drain on company resources. As a result, we are beginning to see a rise in virtual trade shows and events. Viewstream has… Read more »

72% of IT Prospects Use Online Video to Make Purchase Decisions

Couple of points from this TechTarget Presentation: 1 — Prospects WANT video — shows that marketers produce less video then prospects want. 72% of users use online video to research tech solutions. 2 — Syndication is critical (one video leveraged to many places). Prospects view video content on multiple sites (youtube, corporate sites, content providers,… Read more »

How To Make Product Demos Sell

Flash Presentations, Flash Demos and Online Demos are VERY effective tools to help sell your products and solutions. Most companies have product demos on their websites, and most of them are not very good. Considering that if you look at web analytics, product demos are the type of content that people actually click on and… Read more »

The Stumpy Tail Cattle Dog

There is a great case study here of how to use a multi channel media strategy to bring a product to market, and align everything around keywords and key messages supported by varied media types. I have seen this integrated marketing and PR strategy work very well for many of Viewstream’s clients. If played right,… Read more »

Pushing the Blogging Curve

Automattic has recently acquired Intense Debate. For those not familiar, Intense Debate takes the blog commenting system to a whole new level. Traditionally, blog commenting is linear, but with Intense Debate, commenting becomes more like a social site. It allows threaded comments, user profiles, comment voting/reputation points (think Digg or Reddit), as well as integration with… Read more »

Keyword Espionage

Google may not be too happy about this, but check out these two new keyword comparisons tools: http://spyfu.com/ www.KeyCompete.com The way they collect the data (at least KeyCompete) is that they are constantly doing automated searches on all kinds of keywords to see who is advertising on what keywords.  Since these are done automatically, and… Read more »

Browser Wars 4.0

A new browser war is upon us — as Google’s Chrome running JavaScript, Adobe Flash and Microsoft Silverlight all compete for different slices of the Internet pie. Chrome’s JavaScript compiler vastly increases JS performance, meaning applications in JS can result in decent user experience, and developers can already do a lot with JS. Flash is… Read more »

The World Wide Cloud

Dell has lost its bid to trademark the buzzword “cloud computing.” The USPTO declared “cloud computing” to be a generic term largely because of Dell hardly being top of mind when thinking of “cloud computing.” Cloud computing is a broad category – and nobody thinks of Dell when it comes to cloud computing – maybe… Read more »