Category: Technology

The Changing Search Engine Interface

Usability-wise, there are a couple simple facts about search engine usage that Viewstream uses as the basis of our search marketing and search engine optimization practice: Over 50% of users don’t read past the first results page (btw, interesting fact: men tend to go past the first couple of pages more than women). If you… Read more »

Outdone by Gmail and Outlook?

We have a couple employees who love Gmail and refuse to use Outlook. That’s cool, whatever tool works. The big problem is when you send mail from Gmail — it is impossible to hide the “gmail.com” label Google automatically adds the “on behalf of” copy in the send header. Check this out: The consensus is… Read more »

In SEO, Don’t Forget the Details

Most people understand the importance of SEO, the ability to find your site through search engines. As the price for paid search rises, organic optimization becomes more and more critical. One simple tip that we found on Web Designer Wall is good to remember as it impacts the copy and messaging phase of website development…. Read more »

Search Engine Expectations: A new study stating the obvious…

…but a wake-up call nonetheless. Internet users are not willing to dig too deep to find what they are looking for. While searching online, people place high expectations on search engines to generate the desired content right away. Any why shouldn’t they? A new study funded by iProspect and conducted by JupiterResearch found that most… Read more »