Category: Work

Six Award-Winning Videos

  Take a look at Viewstream’s 6 award-winning videos.     To see more of the award-winning videos, click this link. If you are interested in seeing how to market to beings and not bots — contact us! We would love to discuss what Viewstream can do fo you.

Do Online Ads Featuring People Get More Clicks?

Viewstream Marketing: Do Images with People Get More Clicks?

Studies have shown that consumers are visually drawn to human faces, but does this maxim hold true for a digital advertising campaign for high-tech software? After conducting a thorough A/B test, we were surprised by what the results showed. Were you surprised that the results showed that online advertising with people can negatively impact the… Read more »

Marketing Can Make or Break Your Business

We were recently asked to do a marketing audit by an investor of a troubled startup. We.Software*, a young company offering software design services to healthcare companies, set forth to conquer the world. They had set aside a marketing budget of 100K per year over three years. Three years went by, but they didn’t get… Read more »

Viewstream Brings in Nine New Awards!

Viewstream is excited to be bringing home some new hardware! Between the awards programs of the Telly Awards, Communicator Awards and Hermes Awards, Viewstream received nine. The 37th Annual Telly Awards has awarded Viewstream five Bronze awards in the category of Online Video. With over 13,000 entries from all 50 states and numerous countries, this… Read more »

Exploring New Ground with the Oculus Rift

Elekta, a leader in clinical solutions for radiosurgery and radiation therapy, recently completed construction on a state-of-the-art learning center in Atlanta, Georgia—the company’s North American headquarters. The Learning and Innovation Center (LINC) is expected to draw clinicians, researchers, and health IT professionals for education, training, and collaboration on Elekta’s solutions for treating cancer and brain… Read more »

Viewstream Research

As part of our research group, we are publishing a few overviews of interesting companies in the social media space. Altimeter Group is not a marketing company, rather a research/consultancy company (Powerpoint company). Think Boston Consulting or Bain mixed with Gartner or Forrester, focus is “Social Business” which includes social media aimed towards customers but… Read more »

Viewstream Recognized for AnswerLab Design

Viewstream award winning creative was recently called out on Design Magazine.  They call our work the “near perfect template” for enterprise clients. Very nice! Scroll down to AnswerLab to see the example. http://viewstre.am/1r

Video Testimonials

Viewstream Video Testimonials communicate the benefits of an offering through the voice of the customer. It allows marketers to reach across the sales cycle by building demand and driving sales through discovery, promoting brand awareness, and validating the solution. Video Testimonials can be critical to demonstrating how the solution is applicable in the real world…. Read more »

Seeing a Future in Tablets

It’s amazing to think the iPad is only two years old–and across the spectrum usage is skyrocketing (along with the stock). Avid readers in particular have been downloading magazines on their tablets, and engagement remains high. Seeing a future in Tablets for business communication and marketing, we unveiled Viewstream Mags recently. Viewstream Mags brings magazines… Read more »