Project Spotlight – November 2022 Posted by John Assalian on January 4, 2023 VIDEO Cancer Research Institute Manifesto Video As part of launching a new brand positioning and identity for Cancer Research Institute (CRI), Viewstream created a manifesto video to communicate the organization’s aspiration and bold vision for the future. Viewstream developed the video to engage stakeholders on an emotional level and inspire them to action. At the same time, the video communicated new brand direction of CRI—helping people fundamentally understand the unique value of the organization and its relevancy to a future immune to cancer. The Viewstream team crafted a memorable and moving piece of creative work that painted a picture of a world transformed through establishing immunotherapy as the fourth pillar in treating cancer. With both visuals and script, the video captured the essence of the organization’s leadership in advancing immunotherapy research to bring curative solutions to cancer patients on a global scale. The video serves as a keystone piece of the new website and various other channels. Watch Video and learn more about the New Website. “A manifesto or anthem video for any organization, especially one at the cusp of presenting an entirely new brand story to the world, requires the right combination of art and science. You must tell a story about what you offer in a creative way that compels people to act. At Viewstream, we were extremely proud to help advance the story for CRI and engage more people with immunology in the fight against cancer.” John AssalianCEOjohn@viewstream.com CAMPAIGN Deloitte Digital & Adobe Omnichannel Customer Journey Campaign Viewstream partnered with Deloitte Digital and Adobe to develop a comprehensive lead gen campaign focused on providing strategies to help organizations improve overall customer experience and conversion in healthcare & life sciences across the entire omnichannel journey. Consumers across the board now expect personalized experiences, and the healthcare industry is no exception. The first step was to work the Adobe and Deloitte teams to understand their audience and the nuances that they face within the healthcare & life sciences industries. With that understanding, we crafted the positioning and a narrative that spoke to the very real challenges faced by both current and prospective customers. The campaign included a webinar, video, and a paid media plan, resulting in over 550 registered attendees and significant awareness for the joint solution. View Website “At Viewstream, we’re relentless about our approach to understanding the why, what, and how of every project we undertake. We start at the very beginning with a robust discovery phase, working through audience personas and figuring out what drives them to make decisions. This strong foundation allows us to craft a relevant narrative and carry that consistent storytelling through all marketing assets and initiatives for maximum engagement.” Maureen Cole VP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – October 2022 Posted by John Assalian on November 23, 2022 WEBSITE The New Look of CRI Creating a world immune to cancer takes big thinking, and smart partnerships. That’s why New York City based Cancer Research Institute (CRI) tapped Viewstream to develop an all-new website to enhance brand awareness and highlight their new brand positioning, strategic messaging, visual design, identity, and manifesto video – to name a few. The website puts a spotlight on the new positioning “For a World Immune to Cancer” and encourages visitors to dig deeper into the CRI brand experience, learn more on the impact their organization is having on the fight against cancer, and join them in helping to fund immunotherapy research and trials that offer the greatest hope for a world immune to cancer. View Website “In order to design, develop and launch a website of this size, it required a village. The incredible reach of Viewstream’s talented team is truly impressive. Our Brand to Demand team shined bright as graphic designers, website designers, developers, copywriters, video editors, animators, photographers, and live production teams all came together to create a website and brand experience that will help propel CRI into the next wave of cancer research and scientific discovery. What a great feeling to be part of such an amazing project.” Jeff Carter Account Managerjcarter@viewstream.com VIDEO Adobe Experience Manager Guides Viewstream was approached by Adobe to help create an explainer video around a new product for technical writers called, Adobe Experience Manager Guides. While companies are going through Digital Transformation to redefine internal workflows and processes and create 1:1 customer experiences, one area that has been left behind is technical product documentation and support content. This content is still typically delivered via static PDF’s and webpages which provide a very limited experience for the customer. The Viewstream team crafted an engaging story that simplified the complexities of this product. We communicated how the product is solving industry challenges, providing improved customer experiences, and ultimately driving retention and loyalty. The client was thrilled with the final video, and we are now localizing the video in three languages, German, French and Japanese. Watch Video “One of Viewstream’s superpowers is elevating products and brands through the power of story. In order to do that successfully, we ask a lot of questions and often challenge the answers to those questions. We strip away the complexities to find the simple truths. We understand the target audience and their challenges. We have a deep understanding of our client’s products and solutions and how those solutions are solving industry problems. We connect the dots for the audience in a way that resonates. We then use stunning visual design and animation that increases retention and leaves lasting impressions.” Don Sparks VP of Accountsdsparks@viewstream.com ARTICLE Award Winning B2B Explainer Videos All Have These 6 Things in Common As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream Ranked Among The Fastest Growing Private Companies By The San Francisco Business Times Posted by John Assalian on November 4, 2022 Viewstream, Inc. announced today that it has been ranked no. 55 by the San Francisco Business Times on the 31st annual Fastest Growing Private Companies in the Bay Area list, an exclusive ranking of the region’s fastest-growing private companies; one of the most important segments of the local economy. The winners and rankings were unveiled at an awards ceremony on October 20, 2022. This is Viewstream’s first year on the list. “Viewstream gets the continuum of marketing, from brand to demand. We are fast, responsive, creative, and strategic.” About Viewstream: We are the award-winning, full-service B2B marketing agency for high-tech companies built on the belief that amazing creative stories can drive your business forward. With 90+ awards and over twenty years of experience, we bring your business to life. This List includes privately held companies headquartered in the Bay Area, which is defined as Alameda, Contra Costa, Marin, San Francisco, and San Mateo counties. Companies considered for the List must meet the following criteria: 1) Headquartered in the Bay Area; 2) Net revenue of greater than $200,000 in fiscal year 2019; 3) Independent, privately held corporation, proprietorship or partnership (not a subsidiary or division) through fiscal year 2021. Net revenue = revenue less deductions for returns and allowances or credit, when applicable. “Our region is renowned as a hub for innovation and as an ecosystem that fosters growth companies,” said Mary Huss, Publisher of the San Francisco Business Times. Viewstream, along with all of the companies on the list deserve special recognition because they fuel our regional economy.”
Project Spotlight – September 2022 Posted by John Assalian on October 25, 2022 VIDEO QuantumScape CISOEmployee Spotlight Video QuantumScape is developing the next generation of EV batteries. They recently partnered with Viewstream to come onsite to their San Jose, CA facility to film their brand new manufacturing facilities and the people who are making it happen. This Employee Testimonial Video features the CISO discussing what makes QuantumScape such an exciting place to work. This is the first in a series of videos in the HR-focused Employee Spotlight series. The “Hear it from the Team” approach is an ideal communication method to help QuantumScape maintain their ability to attract top talent. This video features authentic testimonial interspersed with Broll of employee’s, facilities and the brand new battery manufacturing facilities.? Viewstream created a custom introduction montage for the Employee Spotlight series as well as the logo animation paired with an audio brand hammer. Watch Video “It’s great to be back to live-action video production. Viewstream is helping QuantumScape to create a video series to gain insights from team members and show to the world their manufacturing facilities. Companies like QuantumScape are investing more and more in recruiting assets so they can continue to attract the best and the brightest. This video gives prospective employees a personal look at QuantumScape and the culture that drives their growth.” Tom JaggerVP of Onsite & Virtual Productiontjagger@viewstream.com WEBSITE Capgemini Inspires at Dreamforce Viewstream helped enhance the Capgemini presence at this year’s Dreamforce event in San Francisco by creating a touch screen experience that enabled patrons visiting their booth to easily and quickly find thought leadership and case study content. The asset was a focal point for the Capgemini booth and users were easily able to find and download these resources right at the booth or on the go from their mobile device. Content was curated from across a number of different business sectors such as Financial Services, B2B and B2C and feature use cases and case studies within a number of solution areas such as MuleSoft Integration, Commerce, Marketing, and Sales. View Website “While this project was a quick turnaround with a very tight deadline, it was a fantastic opportunity to help one of our valued clients increase their exposure at a world renowned tech conference and provide a valuable user experience to users that demonstrates their broad range of capabilities and experience.” Don SparksVP of Accountsdsparks@viewstream.com BLOG All great B2B explainer video scripts have these six things in common As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – August 2022 Posted by John Assalian on September 20, 2022 VIDEO Adobe Brand Video Adobe, a long-standing core client of Viewstream, approached us to help promote the launch of Adobe Connect 12, a completely re-engineered product release. Viewstream created a number of assets for the launch including web content and animations, explainer videos (Why Adobe Connect and What’s New?), and an aspirational brand video for the newly refreshed brand and product. The Viewstream writing team began crafting an aspirational story around the power of connection, bringing people together through virtual environments. Our creative and production teams brought this story to life drawing inspiration from the Adobe Connect logo, which depicts four squares coming together symbolizing the connected experience. The Adobe client loved our creative treatment and was thrilled with the final result. Watch Video “Telling aspirational stories and bringing those stories to life through stunning visuals is what we are passionate about. The Adobe Connect 12 brand video generated nearly a quarter million views on YouTube in less than a month. The response this video has received, is validation to the power of our craft.” Don SparksVP of Accountsdsparks@viewstream.com VIDEO Verimatrix XTD Video Verimatrix produces software to protect content, devices, applications, and communications across multiple business verticals. Verimatrix Extended Threat Defense (XTD) doesn’t just find individual app vulnerabilities but seals the entire enterprise from vulnerable apps that may be vulnerable to security breach. Viewstream produced an explainer video for XTD that informs viewers on this new security solution. To communicate on this highly complex solution, we combine kinetic type-on-screen, bespoke iconography, on-brand visuals and motion-creative to highlight product features and benefits. Watch Video “Viewstream has a deep bench of creatives that excel at creating explainer videos for high-tech offerings. We constantly search for new and compelling ways to explain cutting-edge products like Verimatrix XTD.” Andrew AssalianSenior Vice-President of Accountsaassalian@viewstream.com ARTICLE PASO: A Framework to Guide Marketing Journey Success Viewstream CEO John Assalian recently published another update in his Forbes series on marketing innovation and leadership. The article, PASO: A Framework To Guide Marketing Journey Success, gives leaders a straightforward model to conceptualize their approach to marketing ideas, products and services. The PASO Framework is an easy “step-back” tool to help marketers organize strategic elements to avoid pursuing the wrong tactical solutions. The result leverages marketing for its true intention—discovering and overcoming business challenges. Read Article “There are risks to missing the forest for the trees if you march forward along the wrong tactical path. To ensure clients holistically understand their marketing needs, we employ a simple four-part approach that we call PASO: positioning, audience, story and offer.” John AssalianCEOjohn@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream Branded Video Gets Views Posted by John Assalian on August 16, 2022 The Team at Adobe Connect tasked Viewstream with creating a brand awareness video for their virtual learning software. Adobe wanted to deliver a powerful piece highlighting the endless possibilities of Adobe Connect. Our creative team got to work and created this visually beautiful and emotional video. From scripting to storyboarding, to animation and sound design, we successfully crafted this supercharged masterpiece! Enjoy!
Project Spotlight – July 2022 Posted by John Assalian on August 12, 2022 VIDEO A New Approach for Government Contractors Unanet, a leader in project management solutions, partnered with Viewstream to produce a landing page and series of creative assets that best showcase their latest solution. CRM for GovCon is a growth platform that helps GovCon businesses better manage projects and proposals through greater insights. By designing a new supporting visual identity that highlights the people-power of contractors working in government, Unanet leveraged a dynamic video and display ads to promote their new landing page, all crafted by Viewstream. See Website “The CRM for GovCon campaign offered a unique opportunity for the Viewstream team to reinterpret Unanet’s existing branding and introduce original design elements that highlight the human side of their tech solution. This approach allowed us to tell a compelling story across a variety of assets for an impactful delivery.” Sandra PulidoSr. Account Executivesandra@viewstream.com VIDEO Veracode Platform Vision Video Veracode embeds security right into the design process and offers an always-on cloud-native monitoring platform for DevSecOps professionals. Viewstream designed a platform overview marketecture graphic and animated it to tell the story about Veracode’s Continuous Software Security Platform. The video creative blends together high-quality platform screengrabs with kinetic type-on-screen. The centerpiece is a bespoke marketecture platform graphic paired with abstract, tech-inspired imagery and a confident VoiceOver. Watch Video “Veracode envisions a world where software security is intrinsic and always-on from the jump. Viewstream took to the creative challenge to evolve the look and feel of the brand with motion-creative and animated platform marketecture graphic. The brisk pace of the video along with dynamic use of typography and actual platform footage all combine to reflect the seamless, continuous nature of the Veracode platform.” Andrew Assalian Senior Vice-President of Accountsaassalian@viewstream.com CAMPAIGN Delivering Digital Talent Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of complementary trainings on Microsoft Business Applications, such as Dynamics 365 and PowerApps. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies. See Website. “The DTR campaign aligns perfectly with our dedication to provide value-based marketing and creative strategy. This campaign is exciting because it’s also helped thousands of people obtain skills that are in high demand. Job seekers are using DTR to take giant leaps toward their first professional position and to discover new, rewarding career paths.” Matt Mullen VP of Accountsmmullen@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipelines, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream CEO Quoted on Game Changers For Underperforming Campaigns Posted by John Assalian on August 9, 2022 Creating a successful marketing campaign is no simple task. Even the most seasoned agency professionals will sometimes see lackluster results after carefully planning a comprehensive strategy. When a campaign sputters and fails to achieve traction with target audiences, it’s time to take a hard look at tactics and outcomes to figure out what went wrong and what can be changed to turn things around. Forbes recently quoted Viewstream CEO, John Assalian, on how to pivot when faced with an underperforming campaign. John’s quote was: Step Back And Rethink Your Audience Strategy If a campaign isn’t generating results, step back and rethink your audience strategy before you change creative. We see that subtle pivots in the audience targeting can result in a more refined, nuanced approach. Marketing is iterative. Change the audience and quickly get your campaign on track. – John Assalian, Viewstream For the complete article, go here. Forbes Agency Council members share potential game changers for underperforming campaigns.
Viewstream Helps Bridge the Digital Skills Gap Posted by John Assalian on July 15, 2022 Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of immersive, complementary courses designed around Microsoft Business Applications, such as Dynamics 365 and PowerApps. A study on 1,200 businesses in the U.S. alone revealed that over 80 percent have started integrating digital technology into their operations or plan to do so. A digital-first approach, however, is only viable if organizations have the right workforce, which is key to transformation. And industry forecasters believe that at least 85 million jobs will go unfilled globally in the next decade due to skills shortages, leaving more than $8.5 trillion in unrealized annual revenues on the table. DTR courses train current and aspiring tech professionals on Microsoft Business Applications, with educational paths that can lead to certification. These cutting-edge enterprise technologies help businesses reshape and explore transformation opportunities in the digital era. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies like Avanade, Capgemini and Cognizant, and more. The results? Viewstream has been driving thousands of candidates to obtain skills that are incredibly valuable in the job market, submit resumes directly to hiring companies and take giant leaps forward in their career journey with Microsoft Business Applications.
Project Spotlight – June 2022 Posted by John Assalian on July 15, 2022 VIDEO Zero Trust Enterprise Palo Alto Networks, the global leader in cybersecurity, is leading the charge once again as the industry pivots to Zero Trust methodologies. Specifically they have been developing a framework known as the Zero Trust Enterprise. Palo Alto Networks partnered with Viewstream on a series of videos to distill the overall philosophy behind Zero Trust into easily consumable content. In addition to educating viewers on the basics of this strategic methodology, the goal was to imbue the content with the position of “Zero Trust with Zero Nonsense”; that simplifying security shouldn’t be complicated. Watch Video “Viewstream boasts a pretty hardcore track record of communicating high-tech concepts for mass consumption. The video team, from writers to editors, always take their subject matter education seriously, and it shows. If we want to put out high quality media that communicates complexity simply, there is no other way. Our approach served wonderfully for the Zero Trust video series. Some side effects did occur however…no team member who worked on this project whines about the burdens of 2FA anymore.” Jeff CarterAccount Managerjcarter@viewstream.com VIDEO kvCORE for Agents kvCORE is the only real estate platform that empowers every type of real estate agent to manage and grow their business, all from one central place. Parent company, Inside Real Estate, tapped Viewstream to produce a series of exciting explainer videos including kvCORE for Agents. Through a blend of high-energy kinetic typography, top-quality stock media, and gorgeous screen-recorded platform UI, an educational and impactful video was created. Watch Video “Seeing the growth of Inside Real Estate and the kvCORE product over the years has been thrilling. It’s a treat to leverage our compounded subject matter expertise to craft sharp and effective video assets. Having such history with a brand really expedites the production process and empowers a whole new depth of agency/client collaboration.” Aiden Fishbein VP of Accountsafishbein@viewstream.com CAMPAIGN Taking the Pain Out of Salesforce Updates Viewstream worked with the Update It team to put their new grid view management product out into the world, including logo, messaging, video, and website. The challenge was to make something as mundane seeming as a Salesforce productivity app stand out from their competition by being anything *but* mundane. See Website “Update It was a dream client because we were perfectly aligned from the start. Our goal was to create a brand and visual identity that was clever and quirky, but that also communicated the very real outcome of helping people save time by eliminating tedious busy work and allowing teams to see, manage, and update records quickly without sacrificing accuracy.“ Maureen Cole VP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream