Viewstream is a strong proponent of using Customer Evidence assets to effectively communicate a products offering. Remember, people believe people, so what better way to build credibility but through the testimony of your customers? Prospects are compelled by true-to-life success stories above the constant chest-beating cranked out of old-school marketing strategies. Kill the marketing voice,… Read more »
A couple months ago, we posted an article about marketing mobile solutions with video. A growing number of our video clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. As we mentioned in the article,… Read more »
SuperComputing 2011 was in Seattle this year, and the exhibition was open from November 14th – November 17th. This was a huge show, with an estimated 11,000 exhibitors, hardware vendors, HPC middleware vendors, system integrators, SuperComputing Center reps, HPC ISVs, and others bustling around the convention floor. Viewstream was excited to be at the nexus of… Read more »
Today, the number of iPad apps in Apple’s iStore is nearing 100,000 unique offerings. As a result of this growing industry, more and more of our clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices…. Read more »
Sometimes our work gives us an opportunity to showcase the creativity of others. This project is an example of that. We recently produced an event video for Autodesk highlighting more than eighty artists from around the world who have created beautiful pieces of art using Autodesk SketchBook Pro software. The event, held at the Autodesk Gallery… Read more »
We are pleased to announce that we have just received the Award of Excellence in the Web Video category of the 2011 Videographer Awards. The award is given to agencies for projects that are deemed written, produced, shot and edited in an exceptional manner. Our submission was a Customer Evidence video for Microsoft and NVIDIA… Read more »
In our last post we showed you our video about gaining 3D capabilities for 2D drafting. Get your glasses out now and check out the full stereoscopic version!
3D capabilities for 2D drafting? Oh yes! We just delivered a short promotional piece showing the benefits of 3D in design software. Take a look!
As 3D enjoys a popular resurgence in the entertainment world, we see an opportunity to do some innovative, creative marketing that pops out! Viewstream just wrapped on a stereoscopic video shoot at a studio here in San Francisco. The final video will be one part of an integrated campaign for a $10B software company. You… Read more »
Customer Evidence is one of the most powerful and flexible tools in your sales and marketing toolbelt. It can do more than tell and implementation story; it can outline forces behind new product innovations, show prospects a world where their problems are solved, and reinforce peer opinion. With this kind of adaptability, customer evidence can… Read more »