Viewstream at SC11: A Recap

SuperComputing 2011 was in Seattle this year, and the exhibition was open from November 14th – November 17th. This was a huge show, with an estimated 11,000 exhibitors, hardware vendors, HPC middleware vendors, system integrators, SuperComputing Center reps, HPC ISVs, and others bustling around the convention floor. Viewstream was excited to be at the nexus of the industry ecosystem, engaging with our clients and other industry leaders. Throughout the week, we talked with community members about HPC directions and how their marketing is being affected by the broadening of HPC and its cross-fertilization with Cloud and Big Data.

Lots of big industry announcements are made at the annual SC Conference, and this year’s was no exception. With Intel’s announcement of the MIC architecture and the Sandy Bridge e and x79 chipset, the release of NVIDIA’s Maximus technology that combines Tesla and Quadro, and Cray’s picking up of BlueWaters from IBM, there was no shortage of surprises.

One of the more exciting projects featured at the conference involved the work Microsoft has been doing testing the limits of its Windows Azure platform in the real world. As HPC continues integrating with more and more Cloud offerings, solutions like Windows Azure can help free researchers and other HPC end users from slow data return times and other compute limitations to allow them to produce some very exciting results. An example of this game-changing technology is the relationship between Microsoft and Baker Labs, a research lab at the University of Washington that leverages HPC in the Cloud with Windows Azure to help solve some of the smallest mysteries is modern medicine.

To learn more about this project, watch the video Viewstream produced that was featured at Microsoft’s SC11 booth:

Viewstream to Exhibit & Present at SC11

The supercomputing community will converge in Seattle this November for SC11, the annual conference for high performance computing, networking, storage and analysis. Given our expertise in this area of IT, Viewstream is excited to be attending the week-long event, and maintaining an exhibit in the conference hall. Stop by Booth #4712 and say hello and get a free Viewstream shot glass!

For us, SC11 is a must-attend for anyone who needs to be on top of the latest supercomputing, Cloud and Big Data technologies and who wants to connect with the developers, researchers and companies driving innovation forward. We are also looking to spend time with some of our clients and partners—for many of us, this is the one time a year we find everyone together in the same room, which can be very exciting.

Throughout the week, our booth will be manned by an executive A-team that will include John Assalian, Founder and CEO; Joshua Shane, VP of Business Development and Strategy; and Don Sparks, Director of Business Development. We will be there ready to learn from presenters and fellow exhibitors. Also, as a marketing agency at the event, we are eager to engage those working within the supercomputing space to help them meet their business and communications needs.

Stop by our SC11 Booth to claim your own Viewstream Shotglass!

Can you guys do it better?

One of our overpaid consultants emailed us the Amazon Silk Launch Video today and asked us “Could you guys do this video better”?

The answer was, of course! Check out the Silk video:

The video is actually done fairly well. There is a lot of good technical information, and the team has good camera presence and are able to communicate confidence. But it could be a lot better:

1. Subject Matter
Overall, the technical details are presented simply and done very well, but there are a lot of other, bigger ideas that are conveyed between the lines that don’t come up to the surface. I would have liked to hear more about the vision in a separate video, and have the thought leadership positioned a bit stronger. Yes, Amazon silk is trying to appeal to a technical audience, but the audience is wider than that.

2. Length
The video is far too long at over five minutes. The video ought to have been broken into three or four discrete videos to appeal to those that just want the gist, versus those that want the technical details.

3. Animations
The “chalkboard” animations besides the speaker are distracting and compete with what the speakers are saying. You cannot pay attention to what the speaker is saying, and what the animations are trying to convey. Would have been better to use the animations in a separate video with some Voice Over to communicate visually.

4. Type
The Type Write Ons feel like a pending seizure, and are distracting.

Summary:
If Viewstream had created this video, we would have recommended a series of three videos about one minute each. The first one would have positioned the thought leadership, and the other two would have drilled down on the two big technical takeaways. We would have saved some resources by not doing the animations, or if we did, we would have used them in a separate video. Finally, we would have made the type animations more digestible and more in line with Amazon brand.

Marketing Mobile Solutions with Video

Today, the number of iPad apps in Apple’s iStore is nearing 100,000 unique offerings. As a result of this growing industry, more and more of our clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. In fact, one of our clients recently tasked us with recording a demo of one of their app solutions for iPad.

Shooting an iPad presents a number of issues, including harsh shadows, rough resolution and annoying flickers on the screen. Our in-house production team developed a series of techniques to address these challenges and create a crisp, clean image for the client’s video.

As more and more businesses move their platforms to mobile devices, creating videos to illustrate mobile capabilities will certainly become more prevalent, and mixing the two media will continue to change the way we produce digital marketing material.

VP of Content Production Tom Jagger and Producer William Wroblewski working with our client on set.

Viewstream Helps Showcase Digital Artists from Around the World

Sometimes our work gives us an opportunity to showcase the creativity of others. This project is an example of that.

We recently produced an event video for Autodesk highlighting more than eighty artists from around the world who have created beautiful pieces of art using Autodesk SketchBook Pro software. The event, held at the Autodesk Gallery in San Francisco, brought together professional and hobby artists who are driving their creative work using this digital paint and drawing software. In conversations with a variety of people, from Jay Schuster, art director at Pixar Studios to Goro Fujita, visual development artist at  PDI/Dreamworks, we told the story of how SketchBook Pro allows users at all levels to dig into its digital artistic toolbox to create some stunning fine art.

While we work every day to provide the most creative and captivating digital media for our clients, we certainly appreciate the opportunity to shine some light on other artists doing amazing work themselves.

Viewstream at the Internationnal Federation of Translators World Congress

Earlier this week, our localization team stopped by The 19th Annual International Federation of Translators World Congress, held at the Hilton on Union Square in San Francisco. We were lucky to have such a great event happening here in town; there was a good turnout, and we had the opportunity to meet a diverse group of local language experts from a multitude of cultures.

To meet the growing demand for marketing communication localization, the industry is developing a variety of new solutions in translation technologies and multimedia creation. Breakout sessions focusing on these technologies, including, “Effects of Translation Technologies on Texts” and “Translators, Translation Memory Software, and Professional Satisfaction” were particularly engaging.

At Viewstream we are staying on top of these technologies, and developing more efficient and accurate solutions for video and interactive localization. We have a broad reach of resources to match our technical and strategic expertise to meet the most demanding localization challenges.

Click here to learn more about Viewstream’s localization services.

Viewstream Customer Evidence Receives Award of Excellence

We are pleased to announce that we have just received the Award of Excellence in the Web Video category of the 2011 Videographer Awards.  The award is given to agencies for projects that are deemed written, produced, shot and edited in an exceptional manner. Our submission was a Customer Evidence video for Microsoft and NVIDIA that profiled Hanweck Associates, LLC, a Wall Street firm that leverages HPC and GPGPU computing for risk management in the financial industry.

See our complete list of awards here.

To learn more about the project, read the case study (.pdf).

You can also watch the final video here:

Click to watch the video.

CEO Speaking at Business Marketing Associate Event

Viewstream CEO John Assalian will be speaking about “Content Mapping”, as a part of a series of roundtable discussions on “How to Use Content to Drive Sales Leads and Improve the Sales Process.” John will share strategic advice on how a content mapping framework can improve sales pipeline results while reducing the heavy lifting associated with creating good content. Learn more details about the Sales Lead Roundtable here, or check out their Facebook page.

Content Mapping Framework

Viewstream Goes Stereoscopic

In our last post we showed you our video about gaining 3D capabilities for 2D drafting. Get your glasses out now and check out the full stereoscopic version!