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Viewstream and FICO know Millennials

To drive year-over-year growth, banks face a challenging dilemma: How can they attract new millennial customers while continuing to serve current ones? FICO saw this as an opportunity to communicate their expertise in attracting new audiences. They asked Viewstream to develop and execute a new communication strategy around lead generation, content marketing, and social media promotion.

The FICO report on Millennials delivered key insights and discussed how to effectively engage with a key market audience.
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