How much of your market share do you get from marketing?
Most people overestimate what marketing can do over a couple quarters, but underestimate how effective marketing can be over ten quarters. The goal is to get to the goal faster: a great marketing campaign will help a great product take off, or a bad product fail faster. In other words, if your marketing doesn’t work, then you save money in the long run by failing fast and moving to your next successful campaign.
We believe marketing is about scale. We must constantly move the market with your product and brand vision. The biggest problem in marketing today is irrelevance. In a world bombarded with marketing messages, retreat is not an option. You must stand out and advance.
Viewstream would love to help you scale through our insights, strategy, creative, media and analytics.