Project Spotlight – September 2020

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Like most companies the world over, Viewstream was impacted greatly by the COVID-19 crisis. However, we are proud to say that we have risen to the challenge by continuing to produce content that tells the stories of our clients in the most compelling ways possible.

See below for a small sample of the best work that the Viewstream team has produced over the past month.


WEB & BRAND

Helping Adobe’s customers stay connected

Adobe Connect is a software suite used to create and deliver virtual experiences. When Adobe needed an exciting way to promote the launch of Adobe Connect 11, they contacted Viewstream to create five videos detailing the added features and benefits of the new release. Working under a tight deadline, the Viewstream team came together to produce a video series that engages and informs through a combination of motion graphics, screen captures, and VoiceOver.

“Under extremely tight deadlines to deliver five videos for the launch of a major release of Adobe Connect 11, we had to have all aspects of writing, creative, and production 100% aligned. The team came together and worked tirelessly to create exceptional assets that highlight the power and value of this new release. We met our deadlines and exceeded expectations, and another happy client is our best reward.”

Don Sparks
Director of Account Strategy
dsparks@viewstream.com


VIDEO

Illuminating the high-tech shortage for Sharp Decisions

Sharp Decisions is a consulting firm that provides talent solutions to companies seeking to address their most pressing challenges. In order to celebrate its 30th anniversary, Viewstream was tasked with creating a video that would build anxiety around the high-tech talent shortage while informing viewers about how Sharp Decisions combines diversity, training, and culture to address this scarcity.

“This was a real collaboration between the writing, design, and motion graphic teams. Everybody was involved from the start to make sure every word, every idea would have the proper visual representation. As we got into motion, we altered some of the creative to get to the pace and visual dynamism we were aiming for and get the message across. Icing on the cake: this is for a great cause! And a great business. We were all very proud to work on this!”

Ben Lopata
Director of Production
blopata@viewstream.com


DIGITAL MARKETING

Getting life-changing sleep with McRoskey

McRoskey is a San-Francisco based mattress company committed to providing customers with life-changing sleep. For this project, Viewstream was tasked with a unique challenge: develop a landing page and email campaign that would drive customers to their site using a buy one, get one sale on pillows. This campaign not only generated over 130 additional pillow sales but also promoted awareness about the McRoskey line of sleep products.

“From the start of this campaign, there was great concept collaboration from the McRoskey and Viewstream team. We were able to produce an enticing hero image and email promo language that really drove pillow sales. Though we did see a number of sales, the real campaign strategy was to expose the client’s customers to a lower ticket product while still delivering the brand promise of ‘Legendary Service.’”

Priscilla De La Rosa
Media Manager
pdelarosa@viewstream.com


Best regards,
The Team @ Viewstream

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