Project Spotlight – August 2021

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VIDEO

Autodesk Smart Cities

As the global leader in “Design and Make” software for the AEC industry, being at the cutting edge of thought leadership is crucial. Autodesk looked to Viewstream to help craft The Future of Making Things story through a series of videos on complex topics such as Generative Design, DFMA, IoT, Robotics, and their spotlight: Smart Cities. The team at Viewstream took this project from initial discovery interviews to on-site video production at Autodesk offices in Toronto and Boston, through post-production and final delivery.

“An in-depth discovery process is crucial to create successful thought leadership videos. Smart Cities is a great example of getting under the hood of a topic through pre-interviews and then reverse engineering to craft the desired narrative. Autodesk was able to approve the exact story on paper before we arrived onsite to roll camera.”

Adam Zacek 
Director of Accounts
azacek@viewstream.com


ARTICLE

12 Practices To Grow Your Business With Video

In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision.

Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video… Read More

John Assalian
CEO
john@viewstream.com


CREATIVE PROJECT

AWS and Deloitte Microsite

PROJECT DELIVERABLES:

Microsite Design & Development, 2 PDF Lead Magnets – Copywritten and Designed, Media Plan/Buy/Management + Ad Creative Production


Viewstream developed a (digital) marketing campaign for the Amazon Web Services and Deloitte partnership to drive awareness of Mainframe Migration and the overall AWS and Deloitte solution. By creating urgency in the marketplace and communicating how enterprises can transform their mainframe legacy applications and migrate to the AWS Cloud, we were able to deliver high-quality and targeted leads to the Deloitte sales organization.

“This whole campaign centered around clearly communicating the benefits to the target audience, including streamlining modernization process, increasing business agility, realizing cost savings and enabling staff transition.”

Maureen Serrao Cole
VP of Accounts
mcole@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is “brand to demand”.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

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