Viewstream, Inc. announced today that it has been ranked no. 55 by the San Francisco Business Times on the 31st annual Fastest Growing Private Companies in the Bay Area list, an exclusive ranking of the region’s fastest-growing private companies; one of the most important segments of the local economy.  The winners and rankings were unveiled at an awards ceremony on October 20, 2022. This is Viewstream’s first year on the list.

“Viewstream gets the continuum of marketing, from brand to demand. We are fast, responsive, creative, and strategic.”

About Viewstream:

We are the award-winning, full-service B2B marketing agency for high-tech companies built on the belief that amazing creative stories can drive your business forward. With 90+ awards and over twenty years of experience, we bring your business to life.

This List includes privately held companies headquartered in the Bay Area, which is defined as Alameda, Contra Costa, Marin, San Francisco, and San Mateo counties. Companies considered for the List must meet the following criteria: 1) Headquartered in the Bay Area; 2) Net revenue of greater than $200,000 in fiscal year 2019; 3) Independent, privately held corporation, proprietorship or partnership (not a subsidiary or division) through fiscal year 2021. Net revenue = revenue less deductions for returns and allowances or credit, when applicable.

“Our region is renowned as a hub for innovation and as an ecosystem that fosters growth companies,” said Mary Huss, Publisher of the San Francisco Business Times. Viewstream, along with all of the companies on the list deserve special recognition because they fuel our regional economy.”

Project Spotlight – June 2022

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VIDEO

Zero Trust Enterprise

Palo Alto Networks, the global leader in cybersecurity, is leading the charge once again as the industry pivots to Zero Trust methodologies. Specifically they have been developing a framework known as the Zero Trust Enterprise. Palo Alto Networks partnered with Viewstream on a series of videos to distill the overall philosophy behind Zero Trust into easily consumable content. In addition to educating viewers on the basics of this strategic methodology, the goal was to imbue the content with the position of “Zero Trust with Zero Nonsense”; that simplifying security shouldn’t be complicated. Watch Video

“Viewstream boasts a pretty hardcore track record of communicating high-tech concepts for mass consumption. The video team, from writers to editors, always take their subject matter education seriously, and it shows. If we want to put out high quality media that communicates complexity simply, there is no other way. Our approach served wonderfully for the Zero Trust video series. Some side effects did occur however…no team member who worked on this project whines about the burdens of 2FA anymore.”

Jeff Carter
Account Manager
jcarter@viewstream.com


VIDEO

kvCORE for Agents

kvCORE is the only real estate platform that empowers every type of real estate agent to manage and grow their business, all from one central place. Parent company, Inside Real Estate, tapped Viewstream to produce a series of exciting explainer videos including kvCORE for Agents. Through a blend of high-energy kinetic typography, top-quality stock media, and gorgeous screen-recorded platform UI, an educational and impactful video was created. Watch Video

“Seeing the growth of Inside Real Estate and the kvCORE product over the years has been thrilling. It’s a treat to leverage our compounded subject matter expertise to craft sharp and effective video assets. Having such history with a brand really expedites the production process and empowers a whole new depth of agency/client collaboration.”

Aiden Fishbein 
VP of Accounts
afishbein@viewstream.com


CAMPAIGN

Taking the Pain Out of Salesforce Updates

Viewstream worked with the Update It team to put their new grid view management product out into the world, including logo, messaging, video, and website. The challenge was to make something as mundane seeming as a Salesforce productivity app stand out from their competition by being anything *but* mundane. See Website

“Update It was a dream client because we were perfectly aligned from the start. Our goal was to create a brand and visual identity that was clever and quirky, but that also communicated the very real outcome of helping people save time by eliminating tedious busy work and allowing teams to see, manage, and update records quickly without sacrificing accuracy.

Maureen Cole 
VP of Accounts
mcole@viewstream.com


DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

Project Spotlight – May 2022

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SAN FRANCISCO, CA

Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards

Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year.

Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more.

“We believe that marketing can move the world forward and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.”

John Assalian
Founder + CEO
john@viewstream.com


Telly Award Winners

T-Mobile: Keynote Introduction
Business-to-Business
Promotional Video
Emerge: Culture
Recruitment
Promotional Video
Prosimo: Explainer
Editing
Promotional Video
Sion Power: Building the Future of Batteries
3D Graphics / Animation
Promotional Video
McRoskey: Showroom Experience
Directing
Promotional Video
Willdan: Customer Testimonial
Directing
Promotional Video
DuPont: Great Stuff™
Education & Training
Promotional Video
Emerge: The Emerge Platform
Use of 2D Animation
Promotional Video
ISG: The World Is Changing
Use of Stock Footage
Promotional Video
Envase: Envase Lite Introduction
Use of 2D Animation
Promotional Video
Vesta: Vesta Transaction
Use of 2D Animation
Promotional Video
Zonar: This is Zonar
Editing
Promotional Video
UPS: Express Critical – When Fast Isn’t Fast Enough
Direction
Promotional Video
IBM & Adobe: Experience Transformation
Remote Production
Promotional Video

DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

Viewstream, the Brand to Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year.

Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more.

“We believe that marketing can move the world forward,” said John Assalian, CEO of Viewstream. “and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.”

Viewstream Telly Awards for 2022

Sliver (4)

T-Mobile Keynote Introduction is a Silver Winner in Promotional Video Business-to-Business
Emerge – Culture Video is a Silver Winner in Promotional VideoRecruitment
Prosimo explainer is a Silver Winner in Promotional Video Editing
Sion Power: Building the Future of Batteries is a Silver Winner in Promotional Video 3D Graphics/Animation (Non-Stereoscopic)

Bronze (10)

The McRoskey Showroom Experience is a Bronze Winner in Promotional Video – Directing
Willdan Customer Testimonial is a Bronze Winner in Promotional Video Directing
ISG is a Bronze Winner in Promotional Video – Use of Stock Footage
Envase Lite by Envase Technologies is a Bronze Winner in Promotional Video – Use of 2D Animation
DuPont: Great Stuff ™ is a Bronze Winner in Promotional Video – Education & Training
The Emerge Platform is a Bronze Winner in Promotional Video – Use of 2D Animation
Vesta is a Bronze Winner in Promotional Video – Use of 2D Animation
This Is Zonar is a Bronze Winner in Promotional Video – Editing
UPS Express Critical – When Fast isn’t Fast Enough is a Bronze Winner in Promotional Video – Directing
Experience Transformation with IBM and Adobe is a Bronze Winner in Promotional Video – Remote Production

For more information about this year’s awards, see the press release.

About The Telly Awards

The Telly Awards are like the “Oscars” to digital and online video content creators. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly, while approximately 25% of entries are chosen as winners of the Bronze Telly.

About Viewstream

Viewstream is the brand-to-demand agency that believes marketing can move the world. We provide full-service, B2B marketing services for leading clients like Microsoft, Adobe, Autodesk, UPS, and more. If you would like to schedule an interview with the CEO of Viewstream, John Assalian, please contact Phillip Bergman.

See all award-winning Viewstream videos here and get in touch today for your next award-winning video!

Viewstream is proud to announce that we have once again been selected by the editors of Chief Marketer for the CM200, a carefully curated list of the top 200 marketing agencies for the coming year. The CM200 was created to call attention to the most exciting agencies across a variety of disciplines, and we are honored to be included as one of the selections in the Digital/Content category.

Viewstream was selected for inclusion based on the 11 new Telly Awards we have added to our ever-growing collection, as well as our work with a host of new clients, including Intel and T-Mobile, as well as existing clients like Microsoft, Adobe, and Boston Dynamics. Interested in what it takes to be one of the top marketing agencies in the entire U.S.? Check out some of the award-winning content we’ve produced for a diverse array of clients or get in touch today to discover what Viewstream can create for you.

Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 42nd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film productions and digital marketing, presented Viewstream with 11 Telly Awards this year. 

Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.  Viewstream was presented with four Gold Telly Awards – the highest honor – for the agency’s work with Adobe Target, Scholastic Learning, Vistage Executive Summit and Global Touch. Viewstream added three Silver Awards and four Bronze Awards for 2021.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work in the area of digital marketing content,” said John Assalian, CEO of Viewstream. “Viewstream focuses on digital video tailored to our clients’ needs and thus, the awards demonstrate the range of our creative work. The customer needs drive the creative.”

Viewstream’s Telly Awards

Adobe Target – AI & Personalization 
2021 TELLY AWARDS GOLD 
Craft-Use of 2D Animation for Promotional Video  
Toyota – Fleet Telematics 
2021 TELLY AWARDS BRONZE 
Craft-Use of Animation for Promotional Video 
Pre K On My Way 
2021 TELLY AWARDS GOLD 
Craft-Use of 2D Animation for Promotional Video
 
Paypal Hyperwallet 
2021 TELLY AWARDS SILVER 
General-Financial Services/Banking for Promotional Video 
Global Touch: Your Business Success 
2021 TELLY AWARDS GOLD 
Craft-Motion Graphics / Design for Online Commercials 
Adobe Connect: EMS Training Center 
2021 TELLY AWARDS SILVER 
General-Remote Production for Online Commercials 
Envase: Embrace what’s next 
2021 TELLY AWARDS SILVER 
Craft-Art Direction for Promotional Video 
https://vimeo.com/488206517
Meet Zazu 
2021 TELLY AWARDS BRONZE 
Craft-Use of Stock Footage for Online Commercials 
Standard Imaging 
2021 TELLY AWARDS BRONZE 
General-Corporate Image for Promotional Video  
Adobe Connect 11 – What’s New? 
2021 TELLY AWARDS BRONZE 
Craft-Use of Graphics for Promotional Video 

For more information, see the press release where Viewstream is noted.

About The Telly Awards 

The Telly Awards are like the “Oscars” to digital and online video content creators. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly, while approximately 25% of entries are chosen as winners of the Bronze Telly.

About Viewstream

Viewstream is a digital B2B marketing agency that conceives, develops and engineers marketing for brands that include UPS, Microsoft, Adobe and PayPal as well as a range of startups and mid-market businesses. If you would like to schedule an interview with the CEO of Viewstream, John Assalian, please contact Phillip Bergman.

See all award-winning Viewstream videos here and get in touch today for your next award-winning video!

Like most companies the world over, Viewstream was impacted greatly by the COVID-19 crisis. However, we are proud to say that we have risen to the challenge by continuing to produce content that tells the stories of our clients in the most compelling ways possible.

See below for a small sample of the best work that the Viewstream team has produced over the past month.


WEB & BRAND

Helping Adobe’s customers stay connected

Adobe Connect is a software suite used to create and deliver virtual experiences. When Adobe needed an exciting way to promote the launch of Adobe Connect 11, they contacted Viewstream to create five videos detailing the added features and benefits of the new release. Working under a tight deadline, the Viewstream team came together to produce a video series that engages and informs through a combination of motion graphics, screen captures, and VoiceOver.

“Under extremely tight deadlines to deliver five videos for the launch of a major release of Adobe Connect 11, we had to have all aspects of writing, creative, and production 100% aligned. The team came together and worked tirelessly to create exceptional assets that highlight the power and value of this new release. We met our deadlines and exceeded expectations, and another happy client is our best reward.”

Don Sparks
Director of Account Strategy
dsparks@viewstream.com


VIDEO

Illuminating the high-tech shortage for Sharp Decisions

Sharp Decisions is a consulting firm that provides talent solutions to companies seeking to address their most pressing challenges. In order to celebrate its 30th anniversary, Viewstream was tasked with creating a video that would build anxiety around the high-tech talent shortage while informing viewers about how Sharp Decisions combines diversity, training, and culture to address this scarcity.

“This was a real collaboration between the writing, design, and motion graphic teams. Everybody was involved from the start to make sure every word, every idea would have the proper visual representation. As we got into motion, we altered some of the creative to get to the pace and visual dynamism we were aiming for and get the message across. Icing on the cake: this is for a great cause! And a great business. We were all very proud to work on this!”

Ben Lopata
Director of Production
blopata@viewstream.com


DIGITAL MARKETING

Getting life-changing sleep with McRoskey

McRoskey is a San-Francisco based mattress company committed to providing customers with life-changing sleep. For this project, Viewstream was tasked with a unique challenge: develop a landing page and email campaign that would drive customers to their site using a buy one, get one sale on pillows. This campaign not only generated over 130 additional pillow sales but also promoted awareness about the McRoskey line of sleep products.

“From the start of this campaign, there was great concept collaboration from the McRoskey and Viewstream team. We were able to produce an enticing hero image and email promo language that really drove pillow sales. Though we did see a number of sales, the real campaign strategy was to expose the client’s customers to a lower ticket product while still delivering the brand promise of ‘Legendary Service.’”

Priscilla De La Rosa
Media Manager
pdelarosa@viewstream.com


Best regards,
The Team @ Viewstream

Viewstream is proud to announce that we have been named a 41st Annual Telly Award Gold, Silver, and Bronze winner in various categories for seven projects. The Telly Awards annually showcases the best work created within television and across video, for all screens. Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world, as well as market leaders of all sizes.

Viewstream won a Telly Gold Award, awarded to the top 3% of videos in a category, for our work with Amerit Fleet Solutions in Videography/Cinematography for Non-Broadcast.

Viewstream was presented with four Telly Silver Awards for our work with Compcare Services, Adobe, USGI Medical, and HighRes Biosolutions.

Compcare Services: Editing for Non-Broadcast

Adobe Captivate Prime: Directing for Online Commercials

USGI Medical: 3D Animation for Branded Content

HighRes Biosolutions: Science & Technology for Branded Content

In addition, Viewstream was honored with two Telly Bronze Awards for our work with General Dynamics and Scholastic LitCamp Texas.

General Dynamics: Promotional for Branded Content

Scholastic LitCamp Texas: Schools/Colleges/Universities for Online Commercials

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work and digital marketing content,” says John Assalian, CEO of Viewstream.

If you want award-winning videos, Viewstream would love to discuss what we can do for you. Let’s talk!

Think Smart Video

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As travel and in-person events get canceled, leading companies can leverage Viewstream services to make videos without travel or in-person crews.

How? We use a smart camera to record in the safety and comfort of your own home or office. We have a video director on one side and the subject on the other side. See examples here: www.viewstream.com/no-travel/

Contact john@viewstream.com for more information.


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Explainer videos are an essential marketing and communications option for introducing your company or products to potential customers. However, not all explainer videos are created equal and many miss the mark. Continue reading for five examples of how you can create an engaging explainer video that gets your point across.

Get the Length Right
A great explainer video grabs your attention and keeps it until the very end. It’s likely that you have quite a lot you’d like to say but try to keep it concise by sticking to the key value propositions. The audience will remember the overall “why” of the video. Communicate what is possible with the solution – keep it short, but no shorter.

Make Your Case Early
You shouldn’t be waiting until the end of your explainer video to state your key message, even if it’s only a couple minutes long. The longer you wait to tell viewers what the video is about the more likely you are to lose their attention. It’s okay to have an intro where you set the stage or create tension but get to the key value propositions early.

Develop a Narrative
Despite how short they may be, explainer videos still need a strong story to be compelling, even if the viewer doesn’t realize there is one. Begin by presenting a problem. Then introduce your product as the solution and explain why it will help. Finally, close it out with a strong call to action that lets viewers know what they should do next.

Choose the Right Music
The choice of music will be critical for driving engagement as it sets the tone for the entire video. What do you want viewers to feel while watching? Excitement? Anxiety? Whatever it may be, choosing the right music is the surest way to get the reaction you’re looking for.

Focus on Benefits
Try to remember that this isn’t a product demo video. It will be tempting to list off every feature that your product offers, but it’s better to stick to the benefits instead. Benefits are what will resonate the most and compel interested viewers to learn more.

A well-made explainer video can be one of the most useful tools for communicating critical information about a company and its products. For some specific examples of great explainer videos, check out Viewstream and our award-winning explainer videos page.