This past week, our Viewstream team was on-site at Palo Alto Networks live webcast: Epic Cloud Security.

With over 13,000 registrations for the event, Viewstream delivered a full HD video stream to offices all over the globe. The stream was fully integrated on the client’s page, with moderated social media interaction enabled. The recording was then re-purposed for a simulated screening in Sydney and Singapore. The event was a complete success.

Enjoy some behind the scenes look at our team making sure everything runs smoothly.

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Viewstream at SC11: A Recap

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SuperComputing 2011 was in Seattle this year, and the exhibition was open from November 14th – November 17th. This was a huge show, with an estimated 11,000 exhibitors, hardware vendors, HPC middleware vendors, system integrators, SuperComputing Center reps, HPC ISVs, and others bustling around the convention floor. Viewstream was excited to be at the nexus of the industry ecosystem, engaging with our clients and other industry leaders. Throughout the week, we talked with community members about HPC directions and how their marketing is being affected by the broadening of HPC and its cross-fertilization with Cloud and Big Data.

Lots of big industry announcements are made at the annual SC Conference, and this year’s was no exception. With Intel’s announcement of the MIC architecture and the Sandy Bridge e and x79 chipset, the release of NVIDIA’s Maximus technology that combines Tesla and Quadro, and Cray’s picking up of BlueWaters from IBM, there was no shortage of surprises.

One of the more exciting projects featured at the conference involved the work Microsoft has been doing testing the limits of its Windows Azure platform in the real world. As HPC continues integrating with more and more Cloud offerings, solutions like Windows Azure can help free researchers and other HPC end users from slow data return times and other compute limitations to allow them to produce some very exciting results. An example of this game-changing technology is the relationship between Microsoft and Baker Labs, a research lab at the University of Washington that leverages HPC in the Cloud with Windows Azure to help solve some of the smallest mysteries is modern medicine.

To learn more about this project, watch the video Viewstream produced that was featured at Microsoft’s SC11 booth:

The supercomputing community will converge in Seattle this November for SC11, the annual conference for high performance computing, networking, storage and analysis. Given our expertise in this area of IT, Viewstream is excited to be attending the week-long event, and maintaining an exhibit in the conference hall. Stop by Booth #4712 and say hello and get a free Viewstream shot glass!

For us, SC11 is a must-attend for anyone who needs to be on top of the latest supercomputing, Cloud and Big Data technologies and who wants to connect with the developers, researchers and companies driving innovation forward. We are also looking to spend time with some of our clients and partners—for many of us, this is the one time a year we find everyone together in the same room, which can be very exciting.

Throughout the week, our booth will be manned by an executive A-team that will include John Assalian, Founder and CEO; Joshua Shane, VP of Business Development and Strategy; and Don Sparks, Director of Business Development. We will be there ready to learn from presenters and fellow exhibitors. Also, as a marketing agency at the event, we are eager to engage those working within the supercomputing space to help them meet their business and communications needs.

Stop by our SC11 Booth to claim your own Viewstream Shotglass!

Sometimes our work gives us an opportunity to showcase the creativity of others. This project is an example of that.

We recently produced an event video for Autodesk highlighting more than eighty artists from around the world who have created beautiful pieces of art using Autodesk SketchBook Pro software. The event, held at the Autodesk Gallery in San Francisco, brought together professional and hobby artists who are driving their creative work using this digital paint and drawing software. In conversations with a variety of people, from Jay Schuster, art director at Pixar Studios to Goro Fujita, visual development artist at  PDI/Dreamworks, we told the story of how SketchBook Pro allows users at all levels to dig into its digital artistic toolbox to create some stunning fine art.

While we work every day to provide the most creative and captivating digital media for our clients, we certainly appreciate the opportunity to shine some light on other artists doing amazing work themselves.

Earlier this week, our localization team stopped by The 19th Annual International Federation of Translators World Congress, held at the Hilton on Union Square in San Francisco. We were lucky to have such a great event happening here in town; there was a good turnout, and we had the opportunity to meet a diverse group of local language experts from a multitude of cultures.

To meet the growing demand for marketing communication localization, the industry is developing a variety of new solutions in translation technologies and multimedia creation. Breakout sessions focusing on these technologies, including, “Effects of Translation Technologies on Texts” and “Translators, Translation Memory Software, and Professional Satisfaction” were particularly engaging.

At Viewstream we are staying on top of these technologies, and developing more efficient and accurate solutions for video and interactive localization. We have a broad reach of resources to match our technical and strategic expertise to meet the most demanding localization challenges.

Click here to learn more about Viewstream’s localization services.

Viewstream CEO John Assalian will be speaking about “Content Mapping”, as a part of a series of roundtable discussions on “How to Use Content to Drive Sales Leads and Improve the Sales Process.” John will share strategic advice on how a content mapping framework can improve sales pipeline results while reducing the heavy lifting associated with creating good content. Learn more details about the Sales Lead Roundtable here, or check out their Facebook page.

Content Mapping Framework

Localization Event a Success

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On February 2nd, Viewstream hosted a cocktail party for localization professionals co-sponsored by the Globalization and Localization Association. More than fifty people turned out to enjoy some beer, wine, and conversation about where localization is headed in 2011. Revelers also had a chance to flip a crepe to celebrate the French holiday of La Chandeleur.

We had a great time, and are thankful for all everyone how attended. special thanks go out to Amy Ephrem from GALA for helping us make the event a success.

(Click on the photo below to see more photos from the event.)


Discover the Power of Content Marketing

The current economy is forcing every business to explore new and more cost-effective methods to reach and retain customers. While traditional marketing and advertising sees declining ROI, the Web has become the top channel for acquiring and retaining customers. Whether the Web is a vehicle for information or a direct source of sales, all businesses must now focus on the development, execution, and distribution of online content to remain competitive.

In this slide presentation, Viewstream CEO John Assalian shares successful content marketing strategies. He offers insider tips to help your tech marketing department achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage. You will learn best practice content marketing techniques for high-tech marketing, specifically targeted to larger deal sizes ($15K to $2M).

View the presentation now:

I recently had a chance to talk about the challenges of content at a roundtable hosted by the Northern California Business Marketing Association. At the event, I met a number of marketers who were looking to solve the content conundrum: How do I create and deliver the right content in the right way to drive my prospects to action?

In my presentation, I pointed out that, in a marketing world where technology vendors may be losing 40% of their potential sales due to poor content*, not all content is king. If what you are putting out into the world does not speak to your buyer, or their position in the buying cycle, it is detrimental to marketing success.

In approaching projects for clients, I often think about the cognitive effects of bad content. If the information, presentation, or delivery of content does not resonate with prospects, it can have adverse effects on efforts to gain customers. Remember, buyers are risk adverse–if they see anything bad about your content, it will reflect on their perception of your overall brand and drive them to competitors. Indeed, not all content is king.

I also point out in my presentation that content done right can result in competitive differentiation, awareness, and ultimately, sales. But to achieve this, businesses have to provide the right content for the right prospect at the right time. That’s why all good content starts with the customer in mind. By thinking like a customer, you can produce good content that will take your prospects to the next stage of the buyers’ cycle and improve you brand perception and equity.

Creating and positioning your marketing content to resonate with your prospects begins with the process of content mapping. By defining your buyers, identifying the buyers’ attributes, and creating content to match those attributes, you can hone your marketing efforts to include only highly-effective content. Critical to this is identifying the right type of content for the buyer’s position in the sales cycle. For example, at an early stage of a sales cycle to sell a problem that customer’s don’t know very much about, white papers or video white papers can be effective. Content mapping, in the end, can reduce content creation costs by fighting off the urge to publish content to every audience and encourages content targeted to the right customers, at the right stage of the sales cycle.

At the end of my presentation, I was approached by a marketer from a technology company who asked a very good question—How can marketers navigate all the marketing channels available: websites, social networking, social video, blogs, micro-blogs, mobile devices, and so on. It was a great question, and if I had the definitive answer I would only tell my clients. But I do know that there are a lot of opportunities to deliver countless types of content—videos, interactive presentations, tips & tricks, whitepapers, case studies, personality marketing—and it is our task as marketers to identify what content our prospects are looking for, understand where they are in the sales cycle, and create valuable content in a format they will respond to.

As I told the audience at the event, content can be a problem, but good content truly is king in today’s complex marketing world.

Take a look at the highlights from my presentation:

*IDG Connect, Oct. 2008