Viewstream CEO and member of the Forbes Agency Council, John Assalian, shares the secret to set yourself apart from competitors and how to cut out the fluff.
Verimatrix App Shield
Viewstream partnered with Verimatrix to rename and re-brand their popular app security offering now known as App Shield. Changing the name from ProtectMyApp to App Shield provided the opportunity to create an explainer video for this SaaS product and assist to re-brand and modernize the brand identity and messaging. Verimatrix App Shield is doing something that no other company in the world is doing — offering professional-grade mobile app protection in a SaaS model. The App Shield video by Viewstream tells this story.
“Communicating about cybersecurity offerings and data obfuscation in a succinct and attention sustaining video required advanced storytelling abilities. The Viewstream creative approach blended 2D and 3D animation, motion-graphics and iconography to reflect concepts like protecting devices across the stack and making available the highest level cryptographic shielding to everyday app developers. Nuanced VoiceOver and a custom audio backing tracks set the mood and kept the pace lively.”
Scholastic Pre K
Scholastic has created a complete educational program that is suitable for both the traditional and the virtual classroom. With a bright and colorful brand, our team had the opportunity to create a fun yet educative video showcasing some of their most famous characters. What a treat! We really wanted to highlight some of the best features the program offers, as well as the variety of solutions available to get your little ones ready for their next scholastic adventure.
“As a father of young children, having the opportunity to work on a video for Scholastic Pre-K program was truly a gift! It was a great opportunity for our team to break away from the more typical work we do for high-tech or medical companies. Our team of designers and animators really embraced this opportunity, and ultimately, delivered a fantastic video we are all very proud of!”
Partner Profit Journey Calculator
Global Touch helps their clients grow through partners and building new capabilities, so when asked to help on something that plays a key factor in that, Viewstream couldn’t resist. To play a role in an important part of a clients business is what gets us excited over here at Viewstream, so developing and making consistent updates to the Partner Profit Journey Calculator has been a great experience.
“Working with our developers to execute the Calculator and ensure Global Touch is getting the exact information they need has proven to be a smooth process with great results!”
The Team @ Viewstream
CEO John Assalian was recently featured in Forbes Magazine and discussed the five key flywheels to keep your go-to-market strategy ahead of the curve.
Read the full Forbes article here.
Celsius Energy Drink
Celsius asked Viewstream to showcase the growth of their line of energy drinks in a way that matched the energy and zeal of their consumers. Our creative team developed a look and tone that speaks to both the lifestyle and fitness sides of their brand, using fast-paced editing and type animation to tell their story in a bold and exciting way.
“Working with new clients is always exciting, especially when it’s a fresh project like this. Nailing the right tone and visual look for the video was quite challenging, but after breaking through those initial challenges it was a joy to take it to the finish line. I’m really proud of what our team accomplished!”
Adobe Captivate Prime Launch
Adobe Captivate Prime is Adobe’s award-winning enterprise Learning Management System (LMS) to train employees, partners, and customers. Adobe Captivate Prime integrates seamlessly with popular martech platforms such as Adobe Experience Manager Sites and Marketo Engage. For its launch, the Viewstream creative team came up with a treatment that the client loved. We went through an extensive storyboarding process and our animation team brought the video to life.
“We were tasked with creating a bold and exciting launch video for the new release of Adobe Captivate Prime. We’ve won Telly Awards for each of the previous Captivate Prime launch videos, so we knew we had to knock this one out of the park. We assembled our A-team of creatives who came up with a treatment that both exceeded the clients vision and expectations.”
MEZ Creative Virtual Event
In an ever-changing world, more and more events have been transitioning to immersive virtual experiences. For this year’s annual National Sales Meeting, MEZ Creative’s client Intersect ENT decided to do the same – for the first time in their history. There are dynamic elements that had to work in unison including multiple agendas per day, concurrent streaming, world-wide attendees, and coordinating our IBM Watson Platform to work at scale – which we were able to execute securely and seamlessly.
“I love the idea of being able to bring people from across the globe together in our digital age with virtual events.”
DID YOU KNOW?
Viewstream does Virtual Events
Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Event featured thirty plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice.
Email firstname.lastname@example.org to schedule a demo.
The Team @ Viewstream
When Adobe Connect came to Viewstream to tell the story of Las Vegas EMS Training center, we were very excited. But with COVID-19 shutting down education all over the country, the Las Vegas EMT training center was faced with a new challenge: How to educate first responders when classes cannot be held in a traditional way?
Viewstream interviewed all of the stakeholders to develop a story that would both relate the urgency of the need for classes, as well as demonstrating the power of adobe connect. Once we knew the full story, we sent the stakeholders the Viewstream Virtual Studio (VVS). The VVS allowed us to record the subject’s on-camera interviews remotely without the need to send a crew. For the subjects, the experience is similar to a zoom meeting, with very little setup required.
“It was an honor to create a documentary about the training of front-line workers in the midst of a global pandemic. And when a client has a great success story to tell about their product, it makes our job a lot easier! We are not working the front line, but at Viewstream we are trying to do our part by empowering brands to create content in the safest way possible.”
VP of Onsite & Virtual Production
WEB & BRAND
Framed & Matted
Back in 2013, Framed & Matted pioneered the online custom farming category and they continue to make it better every day. They are devoted to helping their customers build their dream frame by offering just the right amount of customization and curation backed by high-quality materials. Inspired curation. Easy customization. Attention to detail. Framed & Matted – Inspiration Captured.
“Working with Framed & Matted to uplevel and strengthen their visual identity as well as sharpen and refresh their overall brand strategy and messaging, was extremely rewarding. Key to reshaping this brand was looking closely at not only the Framed & Matted core customer base but also the competitive landscape in order to fully understand how the category had evolved since they first launched this pioneering service.”
Maureen Serrao Cole
VP of Accounts
DID YOU KNOW?
Viewstream does Remote Video Production
How do you produce live production videos in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made video
production, from Hollywood, features to corporate video content, challenging to produce safely.
While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio.
The Team @ Viewstream
CEO John Assalian was recently featured in Forbes Magazine about the contemporary digital world and how video is a popular medium of choice for everyone from Generation Z to boomers.
Read the full article here.
Intel Geospatial Explainer Video
AI-powered visualizations. Geospatial data. Game-changing insights. Welcome to Intel Geospatial! Now, create a video that communicates a complex platform in a simple and eye-catching way. Hello Viewstream. We created a simple, engaging and eye-candy like video that shows how Intel Geospatial changes the Geospatial game.
“Collaborating with the Intel Geospatial team was a creative joy as they combine both art and science to tackle real-world problems like fire risks and other visual inspections. Check out the video to see how we merged high tech with human touch.”
VP of Creative
Deloitte Digital + Adobe
This marketing initiative was a cobranded campaign (Deloitte Digital + Adobe) around the Experience Management as a Service offering, using an account-based marketing approach. We employed TAL (Target Account List) based on awareness of both Deloitte Digital’s customers and potential prospects targeted to industry later. We set up tests, observed results, and made decisions based on data to optimize conversion rates. Using this methodology allowed maximum agility to adjust the campaign cadence as needed.
“The Nat Geo campaign by Deloitte Digital and Adobe took a lot of collaboration on the back end from setting up the event’s webpage and linking to the lead collection and follow-up. By working alongside the client’s media and development team we were able to create a seamless experience for guests who registered for the virtual event.”
Viewstream 2021 Reel
In the world of video storytelling, a “reel” is a visual statement of who you are and what you do. For us, it is an expression of the quality Viewstream is known for and what prospective clients can expect when working with us. It is not only a way to showcase our work to the world, but it is also for US; a team-wide celebration of recent accomplishments and a visual shout-out to and spotlight on our amazing artists we work with every day.
A proud scorecard of past work and how we’ve grown over the years, a powerful snapshot of where we are today, and a glimpse of how we plan to leap in the future. We hope you enjoy the piece! We sure enjoyed making it 😉
“Finding the right clips that highlight our best work, recrafting our story using only on-screen text elements from our client’s videos…always a creative challenge, but we’re always excited to take it on. The key was also to find the right music track! We really wanted to bring out the high end/modern feel of our works, and showcase the variety of industries we serve.”
DID YOU KNOW?
Viewstream Does Customer Research & Analysis!
Our team of data analysts and business brand strategists have developed a “persona” offering. This facilitated framework leverages client data to identify and flesh out customer personas that each describe a unique segment of customer demographics. This delivers true customer and brand alignment. Interested in learning more about this offering?
Schedule a consult by emailing email@example.com
The Team @ Viewstream
Viewstream Video Engine
The Viewstream Video Engine is a simple sales enablement app that delivers high-quality branded video assets, with the ability to mass replicate and personalize at scale. It empowers reps with a simple platform to generate personalized videos and tools to distribute across social and direct channels to extend visibility, reach, and recruitment.
“Your reps need tools that help them stand out in a human way and sell more efficiently. Our goal in developing the video engine was not to create a tool to print a bunch of personalized videos, it was to craft a killer sales enablement platform. We think we’ve done just that. But you be the judge! Live demos are available. Take a peek under the hood today.”
Product Owner, NPD
WEBSITE PRODUCT PAGES
A spin-off from MIT, Boston Dynamics creates mobile robots, like the popular Spot. As the company grows with GTM activities, the need for website updates, content marketing, and media promotion, is critical. Viewstream simplified and upgraded the creative and editorial for the product pages, as well as created a GTM e-Book and media promotion campaign.
“Boston Dynamics is the most recognized brand in robotics. Viewstream partnered with our clients to help them win in the market through content marketing and expanded media.”
The COX IPC Explainer video was a great example of a high tech concept being communicated quickly and compellingly. The goal of the video was to arm the client’s sales force with a tool that could explain, in under 3 minutes, the benefits of the IPC offering and effectively prime the sales conversation. This video is now being duplicated and personalized with each reps contact information to further empower them to sell better.
“Telling the story of high-tech solutions is always a challenge, but this explainer is a great example of when good writing, design, and post-production come together to achieve that goal. It was a pleasure to work on and I’m always happy when our work makes it easier for our clients to bring in business.”
The Team @ Viewstream
Like most companies the world over, Viewstream was impacted greatly by the COVID-19 crisis. However, we are proud to say that we have risen to the challenge by continuing to produce content that tells the stories of our clients in the most compelling ways possible.
See below for a small sample of the best work that the Viewstream team has produced over the past month.
WEB & BRAND
Helping Adobe’s customers stay connected
Adobe Connect is a software suite used to create and deliver virtual experiences. When Adobe needed an exciting way to promote the launch of Adobe Connect 11, they contacted Viewstream to create five videos detailing the added features and benefits of the new release. Working under a tight deadline, the Viewstream team came together to produce a video series that engages and informs through a combination of motion graphics, screen captures, and VoiceOver.
“Under extremely tight deadlines to deliver five videos for the launch of a major release of Adobe Connect 11, we had to have all aspects of writing, creative, and production 100% aligned. The team came together and worked tirelessly to create exceptional assets that highlight the power and value of this new release. We met our deadlines and exceeded expectations, and another happy client is our best reward.”
Illuminating the high-tech shortage for Sharp Decisions
Sharp Decisions is a consulting firm that provides talent solutions to companies seeking to address their most pressing challenges. In order to celebrate its 30th anniversary, Viewstream was tasked with creating a video that would build anxiety around the high-tech talent shortage while informing viewers about how Sharp Decisions combines diversity, training, and culture to address this scarcity.
“This was a real collaboration between the writing, design, and motion graphic teams. Everybody was involved from the start to make sure every word, every idea would have the proper visual representation. As we got into motion, we altered some of the creative to get to the pace and visual dynamism we were aiming for and get the message across. Icing on the cake: this is for a great cause! And a great business. We were all very proud to work on this!”
Getting life-changing sleep with McRoskey
McRoskey is a San-Francisco based mattress company committed to providing customers with life-changing sleep. For this project, Viewstream was tasked with a unique challenge: develop a landing page and email campaign that would drive customers to their site using a buy one, get one sale on pillows. This campaign not only generated over 130 additional pillow sales but also promoted awareness about the McRoskey line of sleep products.
“From the start of this campaign, there was great concept collaboration from the McRoskey and Viewstream team. We were able to produce an enticing hero image and email promo language that really drove pillow sales. Though we did see a number of sales, the real campaign strategy was to expose the client’s customers to a lower ticket product while still delivering the brand promise of ‘Legendary Service.’”
Priscilla De La Rosa
The Team @ Viewstream