It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for. 

  • -1/3 of internet activity is now spent watching videos
  • -Average profit per user for video is $8.34, ten times higher than photo ads
  • -4x as many users would rather watch a video about a product than read about it

But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications. 

The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information.

The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers.

When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page. 

Ready to rapidly and easily ramp up your video marketing efforts? Contact us for more information about how the Viewstream Video Engine can help. 

Genasys Brand Reveal

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Congratulations to our client, Genasys, on their new brand! Their official launch date, October 23rd, 2019, showcased Viewstream branding and visual design work on the Nasdaq Tower in Times Square. Genasys is a critical communication system that is being used in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection, and many more.

Viewstream had a great opportunity where we took a company through the entire marketing and communications spectrum, including changing the company name, to doing a new brand positioning & identity, to brand launch, PR and a new website.  We are proud to collaborate with Genasys and help create the brand for this amazing company.

If you’re in the market for new branding, Viewstream can help reposition your company. Check out some of our award-winning work and let’s get in touch.

SEO Videos

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Google’s algorithms increasingly prioritize websites with video content.  To address this, Viewstream makes automated videos for thousands of videos based on your top SEO keywords. We then put those videos on your various social and web platforms for increased SEO. The result? Increased click-through rates, lower bounce rate, and quality backlinks.

Our goal was to create both a lot of videos AND high-quality videos. You must create compelling videos that people want to watch, ideally to the end, and that is worth linking.  That’s what Google will rank the highest.

Here’s an example of SEO Videos automatically generated that resulted in a 150% increase in traffic:

www.viewstream.com/video-engine

Let Viewstream help move your business forward by creating thousands of videos and driving traffic back to your website.

Let’s talk!

The New Viewstream.com

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Viewstream is where your story becomes extraordinary. We’re excited to announce the launch of our new website that reflects who we are as a creative digital agency.

We spent a lot of time talking to our customers about why we do what we do. We realized that our clients are doing amazing and innovative work that is truly moving the world forward. We all agreed that our passion lies in telling these stories, and making your story extraordinary. Viewstream partners with innovative companies to build brands, launch digital marketing and acquire customers.

To that end, our new website offers a clear expression of what we offer, including digital marketing, video and creative, and the award-winning work examples to prove it.

We look forward to telling your next story. If you’re interested in learning more, let’s talk!

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Explainer videos are an essential marketing and communications option for introducing your company or products to potential customers. However, not all explainer videos are created equal and many miss the mark. Continue reading for five examples of how you can create an engaging explainer video that gets your point across.

Get the Length Right
A great explainer video grabs your attention and keeps it until the very end. It’s likely that you have quite a lot you’d like to say but try to keep it concise by sticking to the key value propositions. The audience will remember the overall “why” of the video. Communicate what is possible with the solution – keep it short, but no shorter.

Make Your Case Early
You shouldn’t be waiting until the end of your explainer video to state your key message, even if it’s only a couple minutes long. The longer you wait to tell viewers what the video is about the more likely you are to lose their attention. It’s okay to have an intro where you set the stage or create tension but get to the key value propositions early.

Develop a Narrative
Despite how short they may be, explainer videos still need a strong story to be compelling, even if the viewer doesn’t realize there is one. Begin by presenting a problem. Then introduce your product as the solution and explain why it will help. Finally, close it out with a strong call to action that lets viewers know what they should do next.

Choose the Right Music
The choice of music will be critical for driving engagement as it sets the tone for the entire video. What do you want viewers to feel while watching? Excitement? Anxiety? Whatever it may be, choosing the right music is the surest way to get the reaction you’re looking for.

Focus on Benefits
Try to remember that this isn’t a product demo video. It will be tempting to list off every feature that your product offers, but it’s better to stick to the benefits instead. Benefits are what will resonate the most and compel interested viewers to learn more.

A well-made explainer video can be one of the most useful tools for communicating critical information about a company and its products. For some specific examples of great explainer videos, check out Viewstream and our award-winning explainer videos page.

Viewstream Wins 8 New Telly Awards

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Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection!

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The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video.

In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!

vs-digital-healthcareViewstream is joining the digital health marketing game. Inside this whitepaper, you’ll discover how to accelerate marketing your service line or MedTech solution to hospitals and health systems. Uncover 4 ways to get noticed with this Viewstream white paper.

Here is the link to our whitepaper to learn more: Digital Health: Reaching The Hospital C-Suite

You don’t want to miss out on what Viewstream can offer your business.

Viewstream Video Marketing A well-crafted video marketing campaign can be extremely helpful when it comes to promoting your brand and products. Keep reading to learn the top four reasons why video marketing can have such a big impact.

The ROI of Video
Engaging explainer videos can help move customers through the funnel and convert leads. Embedding videos on your site can boost conversion rates by up to 80%, and emails that feature video content increase click-through rates by as much as 96% [1].

Videos Help Boost SEO
Videos result in users spending more time on your site, an important factor for increasing search ranking. Google in particular boosts websites that link back to YouTube videos [2]. Video sharing will also have the effect of generating more inbound links, another critical metric for SEO.

Mobile Users Prefer Video
More than half of YouTube video content is watched on mobile devices, and for Twitter, that number is over 90%! It’s just easier to watch than reading when using a mobile device. Given that over 47% of internet traffic is mobile [3], these platforms demand more attention from marketers than ever before.

Quality Video Generates a Response
Compared to text or audio, video is able to get the point across quickly and makes it easier to promote immediate action from viewers. When someone sees that you’ve taken the time and effort required to create a quality video it adds an extra level of authenticity to your brand.

Quality video content can be an important asset for increasing brand awareness and promoting immediate action. Check out Viewstream’s Explainer Video page to see just how impactful video marketing can be, and contact us today to get started on your own campaign!

[1] https://www.smartinsights.com/digital-marketing-platforms/video-marketing/measuring-roi-on-video-marketing-campaigns-infographic/
[2] https://www.stonetemple.com/how-youtube-videos-rank-in-google
[3] https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/

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Marketing evolves down funnel
In the Customer Experience era, there is a growing need for content at the later stages of the funnel, including Customer Success, retention and sales enablement. The data shows the post-sales interaction impacts LTCV and marketers need to be included to generate high quality and brand coordinated content.

The Revenue Org
The great divide between Marketing and Sales is finally coming to an end—aligning in the “revenue” org. Carpe Diem!

Video
Video is the king of content, but other formats like eBooks, blogs, customer content, are just as relevant. Video is also a good format to try some new things. What’s in your content maps?

One to one
One to one Marketing is the new normal. ABM is what got us here. You ought to be targeting down to the contact level in your marketing. If you’re not tackling precision, personalized marketing, you’re still in the billboard era.

Media
Let the “marks” pay the price in social media. Savvy marketers’ arbitrage against the newbies by triangulating first party data, contextual targeting and firmographics. Don’t ignore the “legacy” online publishers. Publishers are hurting in the “brave new” social media world, where there are deals and audiences to be discovered.

Personalization
All our campaign data shows personalization generates better results. Personalization can occur at many different levels, including industry or firmographic segmentation.

Customer Videos
Viewstream has invented a new way to capture customer content using Facebook portals. It’s very high quality, and best of all significantly reduces the costs of video testimonials.

Challenge Everything
Viewstream has a new core value: Challenge Everything! This is the year to challenge the way things have always been done. Try new things. Iterate. Experiment. Exercise your marketing muscle! Let’s work on some new and innovative programs. Together.