Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 42nd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film productions and digital marketing, presented Viewstream with 11 Telly Awards this year.
Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with four Gold Telly Awards – the highest honor – for the agency’s work with Adobe Target, Scholastic Learning, Vistage Executive Summit and Global Touch. Viewstream added three Silver Awards and four Bronze Awards for 2021.
“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work in the area of digital marketing content,” said John Assalian, CEO of Viewstream. “Viewstream focuses on digital video tailored to our clients’ needs and thus, the awards demonstrate the range of our creative work. The customer needs drive the creative.”
Viewstream’s Telly Awards
For more information, see the press release where Viewstream is noted.
About The Telly Awards
The Telly Awards are like the “Oscars” to digital and online video content creators. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly, while approximately 25% of entries are chosen as winners of the Bronze Telly.
Viewstream is a digital B2B marketing agency that conceives, develops and engineers marketing for brands that include UPS, Microsoft, Adobe and PayPal as well as a range of startups and mid-market businesses. If you would like to schedule an interview with the CEO of Viewstream, John Assalian, please contact Phillip Bergman.
See all award-winning Viewstream videos here and get in touch today for your next award-winning video!
If you’ve sat through a branding meeting recently, you’ve probably seen it: the slide deck filled with fuzzy, all-caps words like “authentic” and “caring,” fancy slides labeling your company as the “feisty underdog challenger” and all sorts of other fluff. (“Fluff” is the polite term for this type of thing; I can think of another word.)
This isn’t branding. Or, at least, it’s not what branding should be. At its heart, a brand isn’t about a series of pretty words, but rather owning a favorable position in the customer’s consciousness. Do that and you’ve won the branding game.
1. Start With The Customer And Competitive Landscape
Customers typically want to know what they can get from you, and why they should get it from your company instead of from someone else. Cut through the color schemes and fonts and lists of core values and ask yourself the following: What are people looking for from your company? And what are you already delivering?
The answers to these questions are far more important than any buzzword or cliché.
Think for a moment about the world’s best-known brands and you’ll see just how clear the customer value proposition is in your mind. For instance, I can’t list Apple’s core values off the top of my head, but I can tell you the company is known for creating beautiful, user-friendly devices. I can’t tell you anything about Nintendo’s latest branding deck, but I can tell you that it’s one of the world’s leading companies for family-friendly gaming. That’s what effective branding looks like.
Remember that brands exist in a larger ecosystem. This is the real reason that design decisions like color schemes are so important — they set your company apart from the competition.
I’ve seen branding decks that include a competitive landscape matrix where nearly every box next to the company’s name is checked off. This is a major red flag. If a branding agency is trying to convince you that your company can be all things to all people, it’s time to go elsewhere for your advice.
2. Prioritize Substance Over Style
Many people think of branding largely in terms of logos, websites and other design elements. But you can have a sleek, modern design and customers still might not have any idea what your company does or why they should care. That’s why it’s important to start with strategy and then let that drive your design decisions.
Another common mistake: People get bogged down with lengthy conversations about things like purpose, promise, tone and core values. Yes, these are important, but the leader of a company should be able to articulate these four things fairly quickly. This should be the easy part. The branding team should spend the bulk of its time and effort on more tangible things like competitive landscape, brand architecture, customer value proposition, customer pain points and go-to-market messaging.
Even more importantly, these branding decisions must be backed up by action. Look at a company like Southwest Airlines. The brand is anchored by the idea that it takes care of its customers, but this lofty ideal doesn’t live solely in a branding deck. Instead, the airline takes concrete steps, such as allowing customers to change their flights without paying a fee. Any other airline can claim to be caring, but when customers get charged an extra $100 to switch to an earlier flight, they’ll instantly see through the branding nonsense.
3. Embrace Simplicity
Beware of branding bloat. A client recently asked us to do specialized branding for their human resources department, but we turned down the project. “You already have a brand,” we told them. “Use the strength of that brand to recruit new employees.”
Also, it’s usually a mistake to include a very large group of stakeholders in brand meetings. It’s great that branding is no longer just a marketing function, but conversations can quickly become muddled when branding teams are trying to please people from sales, human resources, corporate social responsibility and other departments. Make branding a strategic function that starts at the top.
Finally, be incredibly skeptical when an agency rolls out an overly complicated branding methodology. Branding may not be “easy,” but when it’s done right, it tends to be fairly simple and straightforward. If a branding agency’s approach seems complex or tedious, cast a wary eye. And if they ask you to define 25 different terms before you even get started, run away.
By taking a pragmatic, business-focused approach to branding, you can connect with your customers, set yourself apart from competitors and cut out the fluff — or whatever you want to call it.
Viewstream partnered with Verimatrix to rename and re-brand their popular app security offering now known as App Shield. Changing the name from ProtectMyApp to App Shield provided the opportunity to create an explainer video for this SaaS product and assist to re-brand and modernize the brand identity and messaging. Verimatrix App Shield is doing something that no other company in the world is doing — offering professional-grade mobile app protection in a SaaS model. The App Shield video by Viewstream tells this story.
“Communicating about cybersecurity offerings and data obfuscation in a succinct and attention sustaining video required advanced storytelling abilities. The Viewstream creative approach blended 2D and 3D animation, motion-graphics and iconography to reflect concepts like protecting devices across the stack and making available the highest level cryptographic shielding to everyday app developers. Nuanced VoiceOver and a custom audio backing tracks set the mood and kept the pace lively.”
Scholastic has created a complete educational program that is suitable for both the traditional and the virtual classroom. With a bright and colorful brand, our team had the opportunity to create a fun yet educative video showcasing some of their most famous characters. What a treat! We really wanted to highlight some of the best features the program offers, as well as the variety of solutions available to get your little ones ready for their next scholastic adventure.
“As a father of young children, having the opportunity to work on a video for Scholastic Pre-K program was truly a gift! It was a great opportunity for our team to break away from the more typical work we do for high-tech or medical companies. Our team of designers and animators really embraced this opportunity, and ultimately, delivered a fantastic video we are all very proud of!”
Global Touch helps their clients grow through partners and building new capabilities, so when asked to help on something that plays a key factor in that, Viewstream couldn’t resist. To play a role in an important part of a clients business is what gets us excited over here at Viewstream, so developing and making consistent updates to the Partner Profit Journey Calculator has been a great experience.
“Working with our developers to execute the Calculator and ensure Global Touch is getting the exact information they need has proven to be a smooth process with great results!”
Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time.
As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing.
How do you effectively promote not just awareness but trust between customers and your business? Think of the flywheel model, coined by author Jim Collins. Business leaders understand that putting in the work upfront — always with the customer at the center of your operation — is key to later success. Once you push the flywheel far enough to build up momentum, eventually it will continue to turn independently, allowing you to enjoy the well-earned spoils of your success. Take the time to build that strong bond with your customer base, and it will pay off in your dividends down the road.
Here are five key flywheels to keep your go-to-market strategy ahead of the curve:
1. Define your brand and go-to-market value propositions.
Your brand is more than your visual identity; it is the communication architecture through which your business is understood. Start with the big “why” at the top of your brand and support it with your value propositions from product all the way through to customer success.
Ask yourself: What specific need am I filling?What products am I offering to fill that need? How will those products improve our customers’ lives?
Answering these questions defines your go-to-market value propositions — the reason why a customer should choose you over the competitor down the street. Those value propositions become the raw materials you can draw from to forge your unique brand. Make sure to keep your brand simple and congruous. Focus on what makes you stand out in the marketplace, and ensure those unique value propositions are front and center.
Remember the flywheel. The first push is always the hardest, but it is worth putting in the effort in these early stages.
2. Create content that tells your brand’s story.
Remember, the sales cycle is no longer a funnel; it is an hourglass. What does this mean? You need to continuously tell your marketing story from brand to purchase, all the way through to customer engagement and renewal/upsell. Marketing should do far more than engage a customer’s wallet. A strong marketing story should engage a customer’s heart. You are trying to inspire loyalty and become a topic around the dinner table — the next “great thing” someone shares with their friend or co-worker — not just sell a product.
So, how can you most effectively tell that story? As the founder of two award-winning digital marketing agencies, I have spent my career unpacking that question, and the answer is constantly evolving. Today, maybe that content is an eye-catching website and dynamic social videos. Tomorrow? That’s the art and science of marketing. The most important thing is to always let customer need drive your content marketing strategy, continuously pushing the flywheel forward.
3. Create your target contact list.
Third, create your TCL (target contact list). Remember, B2B (business-to-business) marketing is ABM (account-based marketing). When developing your marketing plan, always think in terms of target account ecosystems. Who are the most reliable players who can best support your bottom line? These should be the prospects at the top of your TCL — the accounts you woo above all others.
For B2B, you can get to the contact level, building a direct line of communication and trust between you and your target accounts. Because of this hyper-personalized approach to marketing, your strategy must remain flexible to adapt to whatever ecosystem in which you are selling. These targets will become the customers that keep your flywheel turning.
4. Get your message into the world.
Fourth, do marketing activities to get your message into the world. Splash your brand across the right channels like digital, television, and direct mail. Your strategy will be unique to your target client list and value propositions.
Which activities should you choose? The truth is you won’t always know until you try and measure. When you are first starting out, stay laser-focused on your target audience, but consider casting a wider net in terms of the channels by which you reach audiences.
Once your message is out in the world, you have reached the final stage of the flywheel. It is time to execute your go-to-market plan, sit back, and let the flywheel carry out what you built.
5. Keep turning the flywheel.
Measure, iterate, refine. Try, try again. The important thing to remember about the flywheel process is that it never stops turning. It is crucial to constantly talk to your customers, whether through market research, data analytics, or a simple cold call. The moment you let yourself or your business get complacent is the moment the market leaves you behind. Keep your finger on the pulse and always be ready to pivot and adjust when the moment demands it.
Follow these go-to-market flywheels and you will be on the path to success. Veer off course even a little, and you have lost your way forevermore! Okay, maybe not forever, but marketing takes resources and dedication and can make or break your business.
Celsius asked Viewstream to showcase the growth of their line of energy drinks in a way that matched the energy and zeal of their consumers. Our creative team developed a look and tone that speaks to both the lifestyle and fitness sides of their brand, using fast-paced editing and type animation to tell their story in a bold and exciting way.
“Working with new clients is always exciting, especially when it’s a fresh project like this. Nailing the right tone and visual look for the video was quite challenging, but after breaking through those initial challenges it was a joy to take it to the finish line. I’m really proud of what our team accomplished!”
Adobe Captivate Prime is Adobe’s award-winning enterprise Learning Management System (LMS) to train employees, partners, and customers. Adobe Captivate Prime integrates seamlessly with popular martech platforms such as Adobe Experience Manager Sites and Marketo Engage. For its launch, the Viewstream creative team came up with a treatment that the client loved. We went through an extensive storyboarding process and our animation team brought the video to life.
“We were tasked with creating a bold and exciting launch video for the new release of Adobe Captivate Prime. We’ve won Telly Awards for each of the previous Captivate Prime launch videos, so we knew we had to knock this one out of the park. We assembled our A-team of creatives who came up with a treatment that both exceeded the clients vision and expectations.”
In an ever-changing world, more and more events have been transitioning to immersive virtual experiences. For this year’s annual National Sales Meeting, MEZ Creative’s client Intersect ENT decided to do the same – for the first time in their history. There are dynamic elements that had to work in unison including multiple agendas per day, concurrent streaming, world-wide attendees, and coordinating our IBM Watson Platform to work at scale – which we were able to execute securely and seamlessly.
“I love the idea of being able to bring people from across the globe together in our digital age with virtual events.”
John Hackett Software Engineer
DID YOU KNOW?
Viewstream does Virtual Events
Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Event featured thirty plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice.
Trends in the world of advertising, marketing and public relations are exciting and elusive things. Their popularity can go through the roof one week and be virtually nonexistent by the start of the next. Regardless of how unpredictable they are, getting in on a trend before others do can be a massive boon for an agency.
Consequently, there’s a continual focus on anticipating which emerging trends will explode before they become mainstream. Below, 15 members of Forbes Agency Council look at some of the trends they expect to rise to prominence as this year progresses.
1. A Growing Focus On Simplicity
Simplicity is key. Given the growth of everything digital, making things more focused on essential tasks will be critical. Expect simpler website design, less color and focused use cases for product applications. – John Assalian, Viewstream
2. Differentiating On Customer And Employee Experiences
As a global experience consultancy, we see how more companies will need to differentiate on experience. Customer and employee experiences are becoming the new competitive advantage, a step beyond quality products or exceptional service. Successful organizations are starting to view their own employee experience with the same level of importance as their customer’s experience. Seamless employee experience is key. – Ross Freedman, Rightpoint
3. The Overlap Of Different Marketing Disciplines
The overlap of different marketing disciplines will become even stronger, with an impact on the buying and delivery side. What matters more than ever before is a true understanding of brands’ challenges and the research-based strategy that sums it up in a compelling, big idea. This can come from traditional PR, advertising, social media or events experts—there is no monopoly on great ideas! – Lars Voedisch, PRecious Communications
4. A Shift In How Influencers Choose Partners
In 2020, influencers pivoted their content strategies from being self-focused to community-focused. They led without being asked, and as a result, many of them now feel it’s their job to speak up. So going forward, the shift in how influencers now view themselves and their responsibilities toward their followers will create a fundamental shift in how and why they choose to partner with brands. – Atul Singh, The Shelf
5. The Increasing Importance Of Data
Artificial intelligence and machine learning are reaching a stage where marketers have more insights into consumer behavior, attribution and preferences than ever before. Winners will be those brands and agencies that harness that superpower to hyper-target their marketing and match the media, message, frequency and location to the individual consumer or business. “Micro” will ultimately replace “mass.” – Nancy A Shenker, theONswitch
6. More Use Of AI In E-Commerce
More use of AI in e-commerce is one thing that I definitely think we will see a lot of in the industry. As things continue to evolve, what is clear is that there is going to be more and more use of AI, as well as of other platforms, to ensure better outcomes. – Jon James, Ignited Results
7. Rising Adoption Of Facebook And Instagram Shops
We are seeing a rise in e-commerce sites adopting Facebook and Instagram Shops. This new feature allows products to be sold directly on Facebook or Instagram with a simplified order process. With payment details on file, this sets the stage for a seamless one-click transaction that could eventually rival Amazon. – Brian Meert, AdvertiseMint
9. A Shift From Mobile To Desktop Search
With an abundance of people working from home for the majority of 2020 (and likely most of 2021), people are less shy about searching on their desktops within the privacy of their own homes. Therefore, we see a shift from mobile to desktop, as users aren’t worried about co-workers seeing their shopping lists on their monitors at the office. – Larry Gurreri, Sosemo LLC
9. More Focus On Self-Care
Self-care will be paramount. Consumers are taking multiple measures to deal with the rising levels of stress, a trend that has been steadily rising for years but reached new levels during the Covid-19 pandemic. This year, brands will learn how to take part in these self-care routines to become more helpful and win consumer loyalty. – Hamutal Schieber, Schieber Research
10. Increasing Popularity Of Over-The-Top Advertising
With the rising popularity of OTT streaming services, advertisers now have unique opportunities to reach an ever-growing streaming audience and target their key consumers like never before. Forward-thinking advertisers who take advantage of this new opportunity can now build their brands by reaching untapped OTT audiences at scale. – Dennis Cook, Gamut. Smart Media from Cox.
11. The Continued Rise Of Online Community Building
In 2021, we’ll see the continued rise of online community building. Brands that bring their consumers together through on-site forums, Facebook groups or other social platforms are providing value beyond their actual products. People crave interaction more than ever. Brands have an opportunity to link like-minded people together and, in the process, strengthen their brand loyalty. – Stefan Pollack, The Pollack Group
12. Brands Being Judged By Their Actions
If Covid-19, the Black Lives Matter movement and the Facebook boycott have taught us anything, it’s that brands will be judged by their actions, not just their advertising. I think 2021 will be the year that brands bring that realization to life by focusing on strategically identifying their authentic purpose and finding ways to act and live those values for consumers. – Joanne McKinney, Burns Group
13. Hybrid Events And Digital Live Broadcasts
In 2020, business and marketing efforts have been largely digital out of necessity; and there have been some great successes and learnings. As we move into 2021 in the experiential space, we’ll take these learnings and apply them as we are able to gather in person safely, but hybrid events and digital live broadcasts will likely play very prominent roles in brand experiences in the new year. – Scott Kellner, GPJ Experience Marketing
14. Working From Home Becoming Standard Practice
Work from home is here to stay. I believe WFH has always been a viable option for most agencies. The pandemic forced it upon us, and we’ve adapted. Lesson learned? It actually works. It may not be ideal for every situation, but I project no less than a 50-50 split between WFH and office work from here forward. – Randy Shattuck, The Shattuck Group
15. More Investments In Risk Management Strategies
Companies recognize that an issues-management or crisis plan is no longer nice to have or only for the IBMs and Chevrons of the world. In a post-Covid-19 world, savvy CEOs will invest in leveling up their corporate communications and risk management strategies, with their CMOs and agencies at the helm. – Kathleen Lucente, Red Fan Communications
When Adobe Connect came to Viewstream to tell the story of Las Vegas EMS Training center, we were very excited. But with COVID-19 shutting down education all over the country, the Las Vegas EMT training center was faced with a new challenge: How to educate first responders when classes cannot be held in a traditional way?
Viewstream interviewed all of the stakeholders to develop a story that would both relate the urgency of the need for classes, as well as demonstrating the power of adobe connect. Once we knew the full story, we sent the stakeholders the Viewstream Virtual Studio (VVS). The VVS allowed us to record the subject’s on-camera interviews remotely without the need to send a crew. For the subjects, the experience is similar to a zoom meeting, with very little setup required.
“It was an honor to create a documentary about the training of front-line workers in the midst of a global pandemic. And when a client has a great success story to tell about their product, it makes our job a lot easier! We are not working the front line, but at Viewstream we are trying to do our part by empowering brands to create content in the safest way possible.”
Back in 2013, Framed & Matted pioneered the online custom farming category and they continue to make it better every day. They are devoted to helping their customers build their dream frame by offering just the right amount of customization and curation backed by high-quality materials. Inspired curation. Easy customization. Attention to detail. Framed & Matted – Inspiration Captured.
“Working with Framed & Matted to uplevel and strengthen their visual identity as well as sharpen and refresh their overall brand strategy and messaging, was extremely rewarding. Key to reshaping this brand was looking closely at not only the Framed & Matted core customer base but also the competitive landscape in order to fully understand how the category had evolved since they first launched this pioneering service.”
How do you produce live production videos in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made video production, from Hollywood, features to corporate video content, challenging to produce safely.
While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio.
In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision.
Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video:
1. Tell An Authentic Story
Yes, you need to tell a story, but you also need to ensure that the story is unique and authentic to your business and market. What is that magical, core “thing” about your product or solution? How do you see the world differently from others? Answering these questions will create a more genuine story for your video.
2. Customize Your Videos To Each Channel
Creating quality video content takes time, money and resources. Once you reach the end of the creative process, you need to make sure you’re getting the most value for your effort by customizing video elements like length, format and even content to each channel you plan to distribute on.
3. Harness SEM Data
SEM data contains keywords used by your prospective customers, which makes understanding that vernacular very valuable. Before you produce a video, I recommend using an SEM tool to uncover the language that your prospects are using. This language won’t make up the majority of your script, but it can still be a great tool to leverage.
4. Vary Video Length Based On Your Needs
Some people live by the maxim that no video should be longer than two minutes. And yet, you can point to countless examples of videos that have great success by flaunting this rule. Producing a video should never be about hitting an absolute length, but rather customizing the length to the specific use case.
5. Create Personalized Video
Many producers are still creating static content that puts general appeal over more targeted influence. Personalizing your videos — even in seemingly simple ways — can lead to increases in viewer engagement.
6. Incorporate Video Into Other Types Of Marketing
You want to get the most value possible from the video content you produce, and that’s why it’s essential to leverage it on all your marketing channels. Send it to an analyst company to be featured. Upload it to the Amazon product page. Provide it to salespeople for use in their email marketing. Think about video mailers. There are many different options, but the important thing is that you get creative with how your video is distributed.
7. Understand Where Your Prospect Is In The Sales Funnel
Understanding the sales funnel and where your prospect is in that process is essential to crafting video content that speaks to their specific moment in the customer journey. For example, if a prospect is unaware of your solution, you might create aspirational videos that get them intrigued about who you are and why your business is different. On the other hand, upselling a solution to a prospect who knows the product very well might require a focus on product features. Get smart about the funnel and reap the benefits.
8. Produce Video That Engages With The Sound Off
No matter how good the voiceover artist or how beautiful the music track, it won’t matter one bit if the person watching your video has the sound turned off. With an estimated 85% of Facebook videos watched on mute, you need to prioritize creating content that looks great and communicates the message just as well with the sound off.
9. Give The Viewer The Next Step
Calls to action are critical for driving desired outcomes. Make sure that you give viewers a next step at the middle and end of the video, whether it be purchasing a product, visiting a landing page or contacting a representative. Letting a viewer know what they should do next is a great way to turn the excitement generated by your video into meaningful action.
10. Take Advantage Of Free Tools At Your Disposal
We’ve already discussed how expensive video production can be, and that’s all the more reason to not forget about the tools available to you for free. Even a simple tool like YouTube Studio can provide invaluable insights and analytics about video performance, and that is just one of a plethora of options available to budget-minded creators.
11. Make The Most Of The First Few Seconds
Let’s face it: Most people have the attention span of a four-year-old at a toy store. For video, that means you often have just a few seconds to grab the viewer’s attention and hold it. YouTube ads are skippable, and other mediums are scrollable at a fast pace. You need to stand out. How? With a good hook. A good hook communicates the magical thing about your offering in a compelling way. Some hooks might be a surprising image, a promise, an offer or an intriguing framework (e.g., a before and after example).
12. Nail Your Thumbnail
Whatever the medium, a thumbnail image often appears as the attractor image. You need to make sure this image captures the audience’s attention immediately. Go easy on the text in thumbnails; besides often violating media guidelines, too much text might signal boredom to your audience versus excitement.
Video is a compelling medium to grow your business. Stay focused on your key message and value propositions, follow these best practices and you will become a video superstar in no time at all.
AI-powered visualizations. Geospatial data. Game-changing insights. Welcome to Intel Geospatial! Now, create a video that communicates a complex platform in a simple and eye-catching way. Hello Viewstream. We created a simple, engaging and eye-candy like video that shows how Intel Geospatial changes the Geospatial game.
“Collaborating with the Intel Geospatial team was a creative joy as they combine both art and science to tackle real-world problems like fire risks and other visual inspections. Check out the video to see how we merged high tech with human touch.”
This marketing initiative was a cobranded campaign (Deloitte Digital + Adobe) around the Experience Management as a Service offering, using an account-based marketing approach. We employed TAL (Target Account List) based on awareness of both Deloitte Digital’s customers and potential prospects targeted to industry later. We set up tests, observed results, and made decisions based on data to optimize conversion rates. Using this methodology allowed maximum agility to adjust the campaign cadence as needed.
“The Nat Geo campaign by Deloitte Digital and Adobe took a lot of collaboration on the back end from setting up the event’s webpage and linking to the lead collection and follow-up. By working alongside the client’s media and development team we were able to create a seamless experience for guests who registered for the virtual event.”
In the world of video storytelling, a “reel” is a visual statement of who you are and what you do. For us, it is an expression of the quality Viewstream is known for and what prospective clients can expect when working with us. It is not only a way to showcase our work to the world, but it is also for US; a team-wide celebration of recent accomplishments and a visual shout-out to and spotlight on our amazing artists we work with every day.
A proud scorecard of past work and how we’ve grown over the years, a powerful snapshot of where we are today, and a glimpse of how we plan to leap in the future. We hope you enjoy the piece! We sure enjoyed making it 😉
“Finding the right clips that highlight our best work, recrafting our story using only on-screen text elements from our client’s videos…always a creative challenge, but we’re always excited to take it on. The key was also to find the right music track! We really wanted to bring out the high end/modern feel of our works, and showcase the variety of industries we serve.”
Our team of data analysts and business brand strategists have developed a “persona” offering. This facilitated framework leverages client data to identify and flesh out customer personas that each describe a unique segment of customer demographics. This delivers true customer and brand alignment. Interested in learning more about this offering?
The Viewstream Video Engine is a simple sales enablement app that delivers high-quality branded video assets, with the ability to mass replicate and personalize at scale. It empowers reps with a simple platform to generate personalized videos and tools to distribute across social and direct channels to extend visibility, reach, and recruitment.
“Your reps need tools that help them stand out in a human way and sell more efficiently. Our goal in developing the video engine was not to create a tool to print a bunch of personalized videos, it was to craft a killer sales enablement platform. We think we’ve done just that. But you be the judge! Live demos are available. Take a peek under the hood today.”
A spin-off from MIT, Boston Dynamics creates mobile robots, like the popular Spot. As the company grows with GTM activities, the need for website updates, content marketing, and media promotion, is critical. Viewstream simplified and upgraded the creative and editorial for the product pages, as well as created a GTM e-Book and media promotion campaign.
“Boston Dynamics is the most recognized brand in robotics. Viewstream partnered with our clients to help them win in the market through content marketing and expanded media.”
The COX IPC Explainer video was a great example of a high tech concept being communicated quickly and compellingly. The goal of the video was to arm the client’s sales force with a tool that could explain, in under 3 minutes, the benefits of the IPC offering and effectively prime the sales conversation. This video is now being duplicated and personalized with each reps contact information to further empower them to sell better.
“Telling the story of high-tech solutions is always a challenge, but this explainer is a great example of when good writing, design, and post-production come together to achieve that goal. It was a pleasure to work on and I’m always happy when our work makes it easier for our clients to bring in business.”