Think Smart Video

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As travel and in-person events get canceled, leading companies can leverage Viewstream services to make videos without travel or in-person crews.

How? We use a smart camera to record in the safety and comfort of your own home or office. We have a video director on one side and the subject on the other side. See examples here: www.viewstream.com/no-travel/

Contact john@viewstream.com for more information.


Quality over quantity.

You’ve heard it a thousand times, you’ll hear it a thousand more. But when it comes to content marketing, it’s more than just a banal platitude. It’s the most important factor in setting brands apart, improving engagement and driving revenue.

If you have a network of partners, resellers, or agents creating their own marketing materials, the results can be less than desirable. Low-quality content risks being ignored, or worse, alienating potential audiences. Without the appropriate resources and experience, your network could be producing content that fudges quality standards and fumbles key value propositions. Nobody wants that.

Almost anyone can create content these days. However, not everyone has the proper tools or expertise to create high-quality content that cuts through the noise and makes an impact.

Viewstream Branded Video Service has the skills and resources needed to create high-quality content for your partners, resellers, or agents. Leveraging a fast and efficient algorithmic environment, the Viewstream Branded Video Service produces highly personalized content to make your network’s products and services stand out.

With Viewstream leading the creative process, you can improve the marketing capabilities of your network and foster stronger relationships with partners who lack the experience needed to create effective visual content. Take a look at all of our branded video examples and discover the value that these essential marketing assets can provide.

Ready to add value to your network by producing impressive marketing materials? Contact Viewstream to learn more and get your branded video today.

It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for. 

  • 1/3 of internet activity is now spent watching videos
  • Average profit per user for video is $8.34, ten times higher than photo ads
  • 4x as many users would rather watch a video about a product than read about it

But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications. 

The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information.

The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers.

When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page. 

Ready to rapidly and easily ramp up your video marketing efforts? Contact us for more information about how the Viewstream Video Engine can help. 

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Explainer videos are an essential marketing and communications option for introducing your company or products to potential customers. However, not all explainer videos are created equal and many miss the mark. Continue reading for five examples of how you can create an engaging explainer video that gets your point across.

Get the Length Right
A great explainer video grabs your attention and keeps it until the very end. It’s likely that you have quite a lot you’d like to say but try to keep it concise by sticking to the key value propositions. The audience will remember the overall “why” of the video. Communicate what is possible with the solution – keep it short, but no shorter.

Make Your Case Early
You shouldn’t be waiting until the end of your explainer video to state your key message, even if it’s only a couple minutes long. The longer you wait to tell viewers what the video is about the more likely you are to lose their attention. It’s okay to have an intro where you set the stage or create tension but get to the key value propositions early.

Develop a Narrative
Despite how short they may be, explainer videos still need a strong story to be compelling, even if the viewer doesn’t realize there is one. Begin by presenting a problem. Then introduce your product as the solution and explain why it will help. Finally, close it out with a strong call to action that lets viewers know what they should do next.

Choose the Right Music
The choice of music will be critical for driving engagement as it sets the tone for the entire video. What do you want viewers to feel while watching? Excitement? Anxiety? Whatever it may be, choosing the right music is the surest way to get the reaction you’re looking for.

Focus on Benefits
Try to remember that this isn’t a product demo video. It will be tempting to list off every feature that your product offers, but it’s better to stick to the benefits instead. Benefits are what will resonate the most and compel interested viewers to learn more.

A well-made explainer video can be one of the most useful tools for communicating critical information about a company and its products. For some specific examples of great explainer videos, check out Viewstream and our award-winning explainer videos page.

Viewstream Wins 8 New Telly Awards

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Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection!

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The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video.

In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!

Viewstream Video Marketing A well-crafted video marketing campaign can be extremely helpful when it comes to promoting your brand and products. Keep reading to learn the top four reasons why video marketing can have such a big impact.

The ROI of Video
Engaging explainer videos can help move customers through the funnel and convert leads. Embedding videos on your site can boost conversion rates by up to 80%, and emails that feature video content increase click-through rates by as much as 96% [1].

Videos Help Boost SEO
Videos result in users spending more time on your site, an important factor for increasing search ranking. Google in particular boosts websites that link back to YouTube videos [2]. Video sharing will also have the effect of generating more inbound links, another critical metric for SEO.

Mobile Users Prefer Video
More than half of YouTube video content is watched on mobile devices, and for Twitter, that number is over 90%! It’s just easier to watch than reading when using a mobile device. Given that over 47% of internet traffic is mobile [3], these platforms demand more attention from marketers than ever before.

Quality Video Generates a Response
Compared to text or audio, video is able to get the point across quickly and makes it easier to promote immediate action from viewers. When someone sees that you’ve taken the time and effort required to create a quality video it adds an extra level of authenticity to your brand.

Quality video content can be an important asset for increasing brand awareness and promoting immediate action. Check out Viewstream’s Explainer Video page to see just how impactful video marketing can be, and contact us today to get started on your own campaign!

[1] https://www.smartinsights.com/digital-marketing-platforms/video-marketing/measuring-roi-on-video-marketing-campaigns-infographic/
[2] https://www.stonetemple.com/how-youtube-videos-rank-in-google
[3] https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/

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Marketing evolves down funnel
In the Customer Experience era, there is a growing need for content at the later stages of the funnel, including Customer Success, retention and sales enablement. The data shows the post-sales interaction impacts LTCV and marketers need to be included to generate high quality and brand coordinated content.

The Revenue Org
The great divide between Marketing and Sales is finally coming to an end—aligning in the “revenue” org. Carpe Diem!

Video
Video is the king of content, but other formats like eBooks, blogs, customer content, are just as relevant. Video is also a good format to try some new things. What’s in your content maps?

One to one
One to one Marketing is the new normal. ABM is what got us here. You ought to be targeting down to the contact level in your marketing. If you’re not tackling precision, personalized marketing, you’re still in the billboard era.

Media
Let the “marks” pay the price in social media. Savvy marketers’ arbitrage against the newbies by triangulating first party data, contextual targeting and firmographics. Don’t ignore the “legacy” online publishers. Publishers are hurting in the “brave new” social media world, where there are deals and audiences to be discovered.

Personalization
All our campaign data shows personalization generates better results. Personalization can occur at many different levels, including industry or firmographic segmentation.

Customer Videos
Viewstream has invented a new way to capture customer content using Facebook portals. It’s very high quality, and best of all significantly reduces the costs of video testimonials.

Challenge Everything
Viewstream has a new core value: Challenge Everything! This is the year to challenge the way things have always been done. Try new things. Iterate. Experiment. Exercise your marketing muscle! Let’s work on some new and innovative programs. Together.

Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work.

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1. Focus on your KPIs

Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts.

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2. Superior Storytelling

It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company.

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3. Modern Approach to Design

The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video.

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Award Spotlight—UPS: Where Business Takes Shape

Project Summary:

Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division.

“The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.”

-Joel Yabrudy, Creative Manager

We would love to discuss what Viewstream can do for you. Let’s talk!

Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection!

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The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video.

In addition, Viewstream was honored with five Bronze Awards for our work with  Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in  Promotional Videos and Online Commercials.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you.  Let’s talk!