WEBSITE

The New Look of CRI

Creating a world immune to cancer takes big thinking, and smart partnerships. That’s why New York City based Cancer Research Institute (CRI) tapped Viewstream to develop an all-new website to enhance brand awareness and highlight their new brand positioning, strategic messaging, visual design, identity, and manifesto video – to name a few. The website puts a spotlight on the new positioning “For a World Immune to Cancer” and encourages visitors to dig deeper into the CRI brand experience, learn more on the impact their organization is having on the fight against cancer, and join them in helping to fund immunotherapy research and trials that offer the greatest hope for a world immune to cancer. View Website

“In order to design, develop and launch a website of this size, it required a village. The incredible reach of Viewstream’s talented team is truly impressive. Our Brand to Demand team shined bright as graphic designers, website designers, developers, copywriters, video editors, animators, photographers, and live production teams all came together to create a website and brand experience that will help propel CRI into the next wave of cancer research and scientific discovery. What a great feeling to be part of such an amazing project.”

Jeff Carter 
Account Manager
jcarter@viewstream.com


VIDEO

Adobe Experience Manager Guides

Viewstream was approached by Adobe to help create an explainer video around a new product for technical writers called, Adobe Experience Manager Guides. While companies are going through Digital Transformation to redefine internal workflows and processes and create 1:1 customer experiences, one area that has been left behind is technical product documentation and support content. This content is still typically delivered via static PDF’s and webpages which provide a very limited experience for the customer.

The Viewstream team crafted an engaging story that simplified the complexities of this product. We communicated how the product is solving industry challenges, providing improved customer experiences, and ultimately driving retention and loyalty. The client was thrilled with the final video, and we are now localizing the video in three languages, German, French and Japanese. Watch Video

“One of Viewstream’s superpowers is elevating products and brands through the power of story. In order to do that successfully, we ask a lot of questions and often challenge the answers to those questions. We strip away the complexities to find the simple truths. We understand the target audience and their challenges. We have a deep understanding of our client’s products and solutions and how those solutions are solving industry problems. We connect the dots for the audience in a way that resonates. We then use stunning visual design and animation that increases retention and leaves lasting impressions.”

Don Sparks 
VP of Accounts
dsparks@viewstream.com


ARTICLE

Award Winning B2B Explainer Videos All Have These 6 Things in Common

As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article


DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

VIDEO

QuantumScape CISO
Employee Spotlight Video

QuantumScape is developing the next generation of EV batteries. They recently partnered with Viewstream to come onsite to their San Jose, CA facility to film their brand new manufacturing facilities and the people who are making it happen.

This Employee Testimonial Video features the CISO discussing what makes QuantumScape such an exciting place to work. This is the first in a series of videos in the HR-focused Employee Spotlight series. The “Hear it from the Team” approach is an ideal communication method to help QuantumScape maintain their ability to attract top talent.

This video features authentic testimonial interspersed with Broll of employee’s, facilities and the brand new battery manufacturing facilities.? Viewstream created a custom introduction montage for the Employee Spotlight series as well as the logo animation paired with an audio brand hammer. Watch Video

“It’s great to be back to live-action video production. Viewstream is helping QuantumScape to create a video series to gain insights from team members and show to the world their manufacturing facilities. Companies like QuantumScape are investing more and more in recruiting assets so they can continue to attract the best and the brightest. This video gives prospective employees a personal look at QuantumScape and the culture that drives their growth.”

Tom Jagger
VP of Onsite & Virtual Production
tjagger@viewstream.com


WEBSITE

Capgemini Inspires at Dreamforce

Viewstream helped enhance the Capgemini presence at this year’s Dreamforce event in San Francisco by creating a touch screen experience that enabled patrons visiting their booth to easily and quickly find thought leadership and case study content. The asset was a focal point for the Capgemini booth and users were easily able to find and download these resources right at the booth or on the go from their mobile device. Content was curated from across a number of different business sectors such as Financial Services, B2B and B2C and feature use cases and case studies within a number of solution areas such as MuleSoft Integration, Commerce, Marketing, and Sales. View Website

“While this project was a quick turnaround with a very tight deadline, it was a fantastic opportunity to help one of our valued clients increase their exposure at a world renowned tech conference and provide a valuable user experience to users that demonstrates their broad range of capabilities and experience.”

Don Sparks
VP of Accounts
dsparks@viewstream.com


BLOG

All great B2B explainer video scripts have these six things in common

As a highly awarded video production agency that has written and produced hundreds of B2B videos, here are Viewstream’s six tips to lay the groundwork for a great explainer video script. Read Article


DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

VIDEO

Adobe Brand Video

Adobe, a long-standing core client of Viewstream, approached us to help promote the launch of Adobe Connect 12, a completely re-engineered product release. Viewstream created a number of assets for the launch including web content and animations, explainer videos (Why Adobe Connect and What’s New?), and an aspirational brand video for the newly refreshed brand and product.

The Viewstream writing team began crafting an aspirational story around the power of connection, bringing people together through virtual environments. Our creative and production teams brought this story to life drawing inspiration from the Adobe Connect logo, which depicts four squares coming together symbolizing the connected experience. The Adobe client loved our creative treatment and was thrilled with the final result. Watch Video

“Telling aspirational stories and bringing those stories to life through stunning visuals is what we are passionate about. The Adobe Connect 12 brand video generated nearly a quarter million views on YouTube in less than a month. The response this video has received, is validation to the power of our craft.”

Don Sparks
VP of Accounts
dsparks@viewstream.com


VIDEO

Verimatrix XTD Video

Verimatrix produces software to protect content, devices, applications, and communications across multiple business verticals. Verimatrix Extended Threat Defense (XTD) doesn’t just find individual app vulnerabilities but seals the entire enterprise from vulnerable apps that may be vulnerable to security breach. Viewstream produced an explainer video for XTD that informs viewers on this new security solution. To communicate on this highly complex solution, we combine kinetic type-on-screen, bespoke iconography, on-brand visuals and motion-creative to highlight product features and benefits. Watch Video

“Viewstream has a deep bench of creatives that excel at creating explainer videos for high-tech offerings. We constantly search for new and compelling ways to explain cutting-edge products like Verimatrix XTD.”

Andrew Assalian
Senior Vice-President of Accounts
aassalian@viewstream.com


ARTICLE

PASO: A Framework to Guide Marketing Journey Success

Viewstream CEO John Assalian recently published another update in his Forbes series on marketing innovation and leadership. The article, PASO: A Framework To Guide Marketing Journey Success, gives leaders a straightforward model to conceptualize their approach to marketing ideas, products and services. The PASO Framework is an easy “step-back” tool to help marketers organize strategic elements to avoid pursuing the wrong tactical solutions. The result leverages marketing for its true intention—discovering and overcoming business challenges. Read Article

“There are risks to missing the forest for the trees if you march forward along the wrong tactical path. To ensure clients holistically understand their marketing needs, we employ a simple four-part approach that we call PASO: positioning, audience, story and offer.”

John Assalian
CEO
john@viewstream.com


DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

The Team at Adobe Connect tasked Viewstream with creating a brand awareness video for their virtual learning software. Adobe wanted to deliver a powerful piece highlighting the endless possibilities of Adobe Connect. Our creative team got to work and created this visually beautiful and emotional video. From scripting to storyboarding, to animation and sound design, we successfully crafted this supercharged masterpiece! Enjoy!

VIDEO

A New Approach for Government Contractors

Unanet, a leader in project management solutions, partnered with Viewstream to produce a landing page and series of creative assets that best showcase their latest solution. CRM for GovCon is a growth platform that helps GovCon businesses better manage projects and proposals through greater insights. By designing a new supporting visual identity that highlights the people-power of contractors working in government, Unanet leveraged a dynamic video and display ads to promote their new landing page, all crafted by Viewstream. See Website

“The CRM for GovCon campaign offered a unique opportunity for the Viewstream team to reinterpret Unanet’s existing branding and introduce original design elements that highlight the human side of their tech solution. This approach allowed us to tell a compelling story across a variety of assets for an impactful delivery.”

Sandra Pulido
Sr. Account Executive
sandra@viewstream.com


VIDEO

Veracode Platform Vision Video

Veracode embeds security right into the design process and offers an always-on cloud-native monitoring platform for DevSecOps professionals. Viewstream designed a platform overview marketecture graphic and animated it to tell the story about Veracode’s Continuous Software Security Platform. The video creative blends together high-quality platform screengrabs with kinetic type-on-screen. The centerpiece is a bespoke marketecture platform graphic paired with abstract, tech-inspired imagery and a confident VoiceOver. Watch Video

“Veracode envisions a world where software security is intrinsic and always-on from the jump. Viewstream took to the creative challenge to evolve the look and feel of the brand with motion-creative and animated platform marketecture graphic. The brisk pace of the video along with dynamic use of typography and actual platform footage all combine to reflect the seamless, continuous nature of the Veracode platform.”

Andrew Assalian 
Senior Vice-President of Accounts
aassalian@viewstream.com


CAMPAIGN

Delivering Digital Talent

Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of complementary trainings on Microsoft Business Applications, such as Dynamics 365 and PowerApps. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies. See Website.

“The DTR campaign aligns perfectly with our dedication to provide value-based marketing and creative strategy. This campaign is exciting because it’s also helped thousands of people obtain skills that are in high demand. Job seekers are using DTR to take giant leaps toward their first professional position and to discover new, rewarding career paths.”

Matt Mullen 
VP of Accounts
mmullen@viewstream.com


DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipelines, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of immersive, complementary courses designed around Microsoft Business Applications, such as Dynamics 365 and PowerApps.

A study on 1,200 businesses in the U.S. alone revealed that over 80 percent have started integrating digital technology into their operations or plan to do so. A digital-first approach, however, is only viable if organizations have the right workforce, which is key to transformation. And industry forecasters believe that at least 85 million jobs will go unfilled globally in the next decade due to skills shortages, leaving more than $8.5 trillion in unrealized annual revenues on the table.

DTR courses train current and aspiring tech professionals on Microsoft Business Applications, with educational paths that can lead to certification. These cutting-edge enterprise technologies help businesses reshape and explore transformation opportunities in the digital era. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies like Avanade, Capgemini and Cognizant, and more.

The results? Viewstream has been driving thousands of candidates to obtain skills that are incredibly valuable in the job market, submit resumes directly to hiring companies and take giant leaps forward in their career journey with Microsoft Business Applications.

Project Spotlight – June 2022

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VIDEO

Zero Trust Enterprise

Palo Alto Networks, the global leader in cybersecurity, is leading the charge once again as the industry pivots to Zero Trust methodologies. Specifically they have been developing a framework known as the Zero Trust Enterprise. Palo Alto Networks partnered with Viewstream on a series of videos to distill the overall philosophy behind Zero Trust into easily consumable content. In addition to educating viewers on the basics of this strategic methodology, the goal was to imbue the content with the position of “Zero Trust with Zero Nonsense”; that simplifying security shouldn’t be complicated. Watch Video

“Viewstream boasts a pretty hardcore track record of communicating high-tech concepts for mass consumption. The video team, from writers to editors, always take their subject matter education seriously, and it shows. If we want to put out high quality media that communicates complexity simply, there is no other way. Our approach served wonderfully for the Zero Trust video series. Some side effects did occur however…no team member who worked on this project whines about the burdens of 2FA anymore.”

Jeff Carter
Account Manager
jcarter@viewstream.com


VIDEO

kvCORE for Agents

kvCORE is the only real estate platform that empowers every type of real estate agent to manage and grow their business, all from one central place. Parent company, Inside Real Estate, tapped Viewstream to produce a series of exciting explainer videos including kvCORE for Agents. Through a blend of high-energy kinetic typography, top-quality stock media, and gorgeous screen-recorded platform UI, an educational and impactful video was created. Watch Video

“Seeing the growth of Inside Real Estate and the kvCORE product over the years has been thrilling. It’s a treat to leverage our compounded subject matter expertise to craft sharp and effective video assets. Having such history with a brand really expedites the production process and empowers a whole new depth of agency/client collaboration.”

Aiden Fishbein 
VP of Accounts
afishbein@viewstream.com


CAMPAIGN

Taking the Pain Out of Salesforce Updates

Viewstream worked with the Update It team to put their new grid view management product out into the world, including logo, messaging, video, and website. The challenge was to make something as mundane seeming as a Salesforce productivity app stand out from their competition by being anything *but* mundane. See Website

“Update It was a dream client because we were perfectly aligned from the start. Our goal was to create a brand and visual identity that was clever and quirky, but that also communicated the very real outcome of helping people save time by eliminating tedious busy work and allowing teams to see, manage, and update records quickly without sacrificing accuracy.

Maureen Cole 
VP of Accounts
mcole@viewstream.com


DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

Project Spotlight – May 2022

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SAN FRANCISCO, CA

Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards

Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year.

Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more.

“We believe that marketing can move the world forward and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.”

John Assalian
Founder + CEO
john@viewstream.com


Telly Award Winners

T-Mobile: Keynote Introduction
Business-to-Business
Promotional Video
Emerge: Culture
Recruitment
Promotional Video
Prosimo: Explainer
Editing
Promotional Video
Sion Power: Building the Future of Batteries
3D Graphics / Animation
Promotional Video
McRoskey: Showroom Experience
Directing
Promotional Video
Willdan: Customer Testimonial
Directing
Promotional Video
DuPont: Great Stuff™
Education & Training
Promotional Video
Emerge: The Emerge Platform
Use of 2D Animation
Promotional Video
ISG: The World Is Changing
Use of Stock Footage
Promotional Video
Envase: Envase Lite Introduction
Use of 2D Animation
Promotional Video
Vesta: Vesta Transaction
Use of 2D Animation
Promotional Video
Zonar: This is Zonar
Editing
Promotional Video
UPS: Express Critical – When Fast Isn’t Fast Enough
Direction
Promotional Video
IBM & Adobe: Experience Transformation
Remote Production
Promotional Video

DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

Viewstream, the Brand to Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year.

Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more.

“We believe that marketing can move the world forward,” said John Assalian, CEO of Viewstream. “and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.”

Viewstream Telly Awards for 2022

Sliver (4)

T-Mobile Keynote Introduction is a Silver Winner in Promotional Video Business-to-Business
Emerge – Culture Video is a Silver Winner in Promotional VideoRecruitment
Prosimo explainer is a Silver Winner in Promotional Video Editing
Sion Power: Building the Future of Batteries is a Silver Winner in Promotional Video 3D Graphics/Animation (Non-Stereoscopic)

Bronze (10)

The McRoskey Showroom Experience is a Bronze Winner in Promotional Video – Directing
Willdan Customer Testimonial is a Bronze Winner in Promotional Video Directing
ISG is a Bronze Winner in Promotional Video – Use of Stock Footage
Envase Lite by Envase Technologies is a Bronze Winner in Promotional Video – Use of 2D Animation
DuPont: Great Stuff ™ is a Bronze Winner in Promotional Video – Education & Training
The Emerge Platform is a Bronze Winner in Promotional Video – Use of 2D Animation
Vesta is a Bronze Winner in Promotional Video – Use of 2D Animation
This Is Zonar is a Bronze Winner in Promotional Video – Editing
UPS Express Critical – When Fast isn’t Fast Enough is a Bronze Winner in Promotional Video – Directing
Experience Transformation with IBM and Adobe is a Bronze Winner in Promotional Video – Remote Production

For more information about this year’s awards, see the press release.

About The Telly Awards

The Telly Awards are like the “Oscars” to digital and online video content creators. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly, while approximately 25% of entries are chosen as winners of the Bronze Telly.

About Viewstream

Viewstream is the brand-to-demand agency that believes marketing can move the world. We provide full-service, B2B marketing services for leading clients like Microsoft, Adobe, Autodesk, UPS, and more. If you would like to schedule an interview with the CEO of Viewstream, John Assalian, please contact Phillip Bergman.

See all award-winning Viewstream videos here and get in touch today for your next award-winning video!

Project Spotlight – April 2022

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WEB

Finding Meaningful Employment for Veterans

Sharp Decisions stands out from its competitors for their team-based approach to consulting solutions. However, it is their V.E.T.S.™ Program that truly differentiates them from the rest. The Vocation, Education, and Training for Service Members (and their spouses) Program has found meaningful employment for over 800 veterans since 2013 when it launched. Viewstream recently revamped Sharp Decisions’ website, creating a new webpage for the V.E.T.S.™ Program in the process. The new webpage gives interested parties a location to learn about the program, submit their applications, and read about V.E.T.S.™ Program graduates. This new webpage makes it so much easier for interested veterans to apply to the program. View Website

“Perhaps the best part about working with Sharp Decisions has been my involvement in anything related to the V.E.T.S.™ Program. Listening to veterans tell their stories about transitioning out of the military into the corporate arena has been very inspiring. Sharp Decisions’ program for veterans really does change lives, and I am glad to have had a hand in working on the website.”

Chris Romano
Copywriter
cromano@viewstream.com


VIDEO

Explainer Videos Done Right

CarePort needed an explainer video to highlight the key features and value propositions of their Referral Management product. Viewstream developed a narrative for the video to drive long-term users to upgrade their current Referral Management subscription and paired it with spot-on creative to meet CarePort brand guidelines. Viewstream was able to add additional value by delivering a social teaser version to promote the long-form edit.
Watch Video

“From the initial manuscript, to design, and then to final animation, the catalyst for the Careport video was the trust in one another to deliver on the client’s vision. The end result of this collaborative partnership is not only a happy client but the relationships forged with your coworkers.”

Patrick Gruwell
Sr. Visual Designer
pgruwell@viewstream.com


DID YOU KNOW?

Viewstream Has SF Giants Tickets

SF Giants fan? San Francisco friends and clients—please email john@viewstream.com if you’d like to attend a Giants baseball game. Outside the San Francisco area? Email us and ask about tickets all over the MLB and let us know the game you’d to attend. It’s our way of saying thanks for being a valued client, friend and newsletter subscriber.


Best regards,
The Team @ Viewstream