VIDEO

Building a Positive Reputation

Reputation is a trailblazer in Reputation Experience Management, and they’ve built the leading platform to enhance customer experience, improve the presence of brands online and connect them with the communities that matter. Viewstream recently worked with the Reputation team to produce a series of 11 engaging product videos that clearly articulated each product’s unique value proposition. These videos are leveraged on the Reputation website, within the platform, and across social and paid media channels so current customers, as well as prospects, have eyes on the entire platform ecosystem. Watch Video

“As brand builders ourselves, it’s always such a pleasure having the opportunity to partner with a client whose brand is thoughtful, both visually and strategically, right from the start. We can’t wait to see what amazing things lie ahead for this company.”

Maureen Cole
VP of Accounts
mcole@viewstream.com



DEMAND

Data at Your Fingertips

Viewstream created an ABM campaign for Autodesk targeted to Building Owners to get the audience to think and understand what digital transformation is, why it is important, and how the use of BIM and design collaboration tools within their organization and across building projects facilitate this transformation. The Viewstream team was responsible for the high-level campaign messaging, creative visual conceptualization, producing the high-value content pieces, and all of the associated traffic drivers for the campaign. Visit Campaign

“Viewstream developed the assets for this campaign just as Autodesk was launching a refresh of their entire brand. This gave our team some very interesting creative opportunities and challenged us to look beyond the boundaries of branded design. It also enabled us to tell a compelling story about how digital transformation is changing the present, as well as shaping the future.”

Bill Kutsch 
Sr Art Director
bkutsch@viewstream.com


VIDEO

Welcome to the Clinician Café

Viewstream was approached by the University of Missouri – Kansas City’s School of Nursing & Health Sciences to create an animated video to promote the Clinician Café. The Clinician Café is a central hub of information and resources providing best practices for Family Planning Clinicians on topics around sexual and reproductive healthcare. The Clinician Café and its content is supported by the National Clinical Training Center for Family Planning (NCTCFP) and the U.S. Department of Health and Human Services (HHS). Viewstream created a fun and engaging video using character animation to help promote and drive adoption to these training services. The client was thrilled with the final video asset. Watch Video

“Working on a project that promotes training for clinicians on potentially life-saving services makes you feel like you’re making a difference in some small way, and that’s the best feeling in the world.”

Don Sparks
VP of Accounts
dsparks@viewstream.com


Best regards,
The Team @ Viewstream

VIDEO

Where Will You Begin?

Vistage needed a video to open their 2022 slate of Vistage Executive Summits. The goal of the project was to create a visually rich video that set an inspiring and upbeat tone for the Executive Summit, immediately grabbing attention and challenging the audience to think of their leadership styles from a different perspective. Watch Video

 “We’ve had the honor of creating the opening video for Vistage’s Executive Summit for a few years now, but this year’s was special because it was the first time holding the event in person in two years. Knowing that we wanted to try to tell that story visually while also weaving the core theme of the event throughout. Our design team nailed the creative direction, and with powerful music to drive it home, I think the final video is a great example of why Vistage keeps coming back to Viewstream to kick off their annual summit.”

Travis Dixon
Creative Director, Motion
tdixon@viewstream.com


WEBSITE

Experience Marketing Insider Summit

The evolving data landscape is forcing third-party cookies and identifiers out to meet the growing demands for consumer privacy, forcing brands to adopt new solutions for personalized marketing at scale. As a global leader in marketing and media solutions, Epsilon partnered with Viewstream to develop a microsite and a micro-targeted email campaign strategy to attract C-Suite level clients to Palm Beach for two days of workshops led by industry experts on the solutions for adapting in the fast-changing landscape without third-party cookies. Visit Website

“Working with Epsilon to develop and promote the Insider Summit to key decision-makers from the biggest brands in the country required a more personalized approach to our outreach execution. In addition, working with our design and development teams to shape a visually compelling website that prioritized the user experience for increased registration was not only rewarding but achieved great results for the event and the client.”

Sandra Pulido 
Senior Account Executive
spulido@viewstream.com


DID YOU KNOW?

Viewstream Does Staffing

Teams are at the heart of business success. That’s why we launched Viewstream Staffing.

Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires and recruitment support. For more information, visit: viewstream-staffing.com

If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing.


Best regards,
The Team @ Viewstream

VIDEO

The World is Changing

ISG needed a sizzle video to show how they help clients on their digital transformation. Viewstream created a contemporary motion beauty, with clean motion creative, challenger statements, and an audio cameo from the CEO. Watch Video

“As the leading Digital Transformation company, ISG means forward thinking innovation and value. My creative approach was to communicate elegant exuberance with a restrained, contemporary style.”

Joel Yabrudy
Motion Creative Director
joel@viewstream.com


WEBSITE

A Bright Future

A Bright Future

As the global leader in advising, designing, and engineering high-efficiency air pollution control solutions for all industries, AZZURO asked Viewstream to develop an all-new website for them that would highlight their vast array of products and solutions. One of the main goals was to incorporate and transform the amazing 3D models of their products into an interactive web experience. Visit Website

“The Azzuro website was a joy to work on. We set out with the goal of creating a site that would effectively tell the Azzuro story and also delight end-users with a high degree of interactivity. I believe we smashed these goals out of the park. As a developer, I enjoyed creating systems that gave our client the freedom to change and adapt the content to fit their needs, while maintaining our UX designers’ creative vision.”

Frank Collins
Web Developer
fcollins@viewstream.com


VIDEO

Building the Future of Batteries

Building the Future of Batteries

Viewstream was approached by Sion Power to help tell their story and bring a game-changing product to market. Sion Power produces state-of-the-art energy storage systems that advance the future needs of electric vehicle and aerospace markets. Licerion, a lithium metal battery technology, is the result of decades of research and development and provides the highest combination of specific energy, energy density, cycle life, and safety. Viewstream worked closely with Sion Power scientists and subject matter experts to gain insights on this complex technology and simplify it for their sophisticated audience. The result was an engaging overview video that will help investors and potential customers understand the value of this future-forward technology. Watch Video

“We have a mantra at Viewstream, “Put great things into the world” and we do that through story and creative. When working with a client like Sion Power, there is an immediate synergy. They are moving the world forward through research and technological advancements and we are helping them get that story out into the world.”

Don Sparks
VP of Accounts
dsparks@viewstream.com


DID YOU KNOW?

Viewstream does Staffing

Teams are at the heart of business success. That’s why we launched Viewstream Staffing.

Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires, and recruitment support. For more information, visit: viewstream-staffing.com

Sasha Brannum

If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing.


Best regards,
The Team @ Viewstream

Too often in marketing, we allow the strategies we have always relied upon to distract us from new avenues for growth. Marketing is fluid, and the moment you think you’ve got it all figured out is the same moment that the script is flipped and you find yourself on the outside looking in. This is the perpetual cycle of business, and the only way out is through.

The tactics that once easily won in the marketplace can quickly become antiquated and even detrimental to your continued success. Being aware of this is the first step to staying ahead of the curve, but with awareness comes the responsibility to act.

Try new strategies. Experiment with workflows you’re unsure of. Don’t take anything for granted. By doing so, you won’t just reveal the actual value of what you think you know, but also new methods and practices that can only be discovered through iteration.

Below, I share six tips based on assumptions we ought to rethink.

There isn’t much differentiation between ‘awareness’ and ‘demand.’

In today’s world, there is no shortage of contact data for B2B audiences, and channels where you can reach them on a 1-1 basis are numerous. Awareness and demand tactics are no longer that different. It is high time to test your assumption that some activities are “awareness” and some are “demand.” The distinction may be a relic.

Don’t ignore home-grown leads in favor of paid platforms.

Viable leads for B2B marketing are coming less and less from social media sources or digital tactics. Yes, there are many platforms out there that purport to reach your B2B customers, but when you truly measure the benefits, do they stack up? Probably not. Some platforms talk about ABM (account-based marketing) and building contextual awareness of buying groups, but for B2B marketing the data is already there. You just need to get the data, have a strategy, communicate your value proposition and make an offer.

Put your strategies to the test.

The truth is that most marketing problems are strategic problems. The tactic hasn’t been tested, validated or shown to have product/market fit. You need to figure out the most effective elements of each strategy by putting them to the test, seeing what does and doesn’t work, and iterating based on your findings until you discover the optimal combination. Experiment with new types of offers. Try targeting different job titles and industries. You should always be ready to pivot to a new strategy to maintain the growth cycle as markets change.

Don’t make assumptions about your target market.

Marketing is empirical. Only with validation can we say we know anything, and that validation comes in the form of revenue. That’s why you need the hard facts about who you’re marketing to. Document your ICP (ideal customer profile). Work with sales to pull a target contact list based on this profile. Pull the ecosystem — B2B is always a group decision — as colleagues will forward relevant emails to others to pursue. Through this process, relevant leads will reveal themselves to you and serve as a guide for how to build the most effective strategies.

Find creative ways to use the data you already have.

While you may think a lack of data is one of the problems you face, chances are you already have more than enough. The real question is, are you extracting the right insights? Contact data typically gives you a lot of information about the people at a company or an account you want to connect with. The data will include information like LinkedIn profiles or phone numbers, viable points of contact that should be taken advantage of. You can even use contact data to triangulate your first-party data. There are many vendors that can help, so choose wisely and make sure the data is up to date.

You never know when the timing will be right.

Timing is everything. You may have the exact right target — the question is: When are they ready to make a move? It’s hard to know (sorry, the AI isn’t there yet), so it’s essential to be persistent, focused and determined. People do not choose your competition because you marketed to them too much. When someone chooses your competition, find out why and market against it.

You can’t take anything for granted in the world of marketing, even the strategies that you’ve traditionally been able to rely on. In fact, the success of those exact strategies may be distracting you from ways that they can be improved or new processes that you have yet to try. In marketing, the only way for us to arrive at the truth is through trial and error. If you believe something to be true, challenge that notion by testing it out and letting the results speak for themselves. By doing so, you’ll not only gain a deeper understanding of your current strategies but also the ability to respond quickly to changes in the market by pivoting to more effective methods when necessary.

Read the Forbes article here.

Viewstream is proud to announce that we have once again been selected by the editors of Chief Marketer for the CM200, a carefully curated list of the top 200 marketing agencies for the coming year. The CM200 was created to call attention to the most exciting agencies across a variety of disciplines, and we are honored to be included as one of the selections in the Digital/Content category.

Viewstream was selected for inclusion based on the 11 new Telly Awards we have added to our ever-growing collection, as well as our work with a host of new clients, including Intel and T-Mobile, as well as existing clients like Microsoft, Adobe, and Boston Dynamics. Interested in what it takes to be one of the top marketing agencies in the entire U.S.? Check out some of the award-winning content we’ve produced for a diverse array of clients or get in touch today to discover what Viewstream can create for you.

VIDEO

University of Missouri Video

This project was developed by the University of Missouri – Kansas City, funded by and produced for the Centers for Disease Control and Prevention. The video series was created to bring attention to the goal of eradicating the HIV epidemic, especially in the hardest-hit communities. This series was created in both English and Spanish to make it more accessible to as many people as possible. Bright colors and a fun animation style approach were used in hopes of holding viewers’ attention on a very data-driven subject matter.

“I was excited to be a part of this series that aims to spread important, life-saving information. The biggest challenge in a series like this is making it entertaining, yet still easy to follow. It was a fulfilling project to be involved with, for sure!”

Kim White
Motion Designer & Video Editor


ARTICLE

Bring Out the Cool

Lumber. Software for HR. Insurance brokerages. Cleaning supplies. Drilling solutions. On the surface, these are decidedly unsexy products. But underneath, they solve real customer pain points and needs. Someone cares deeply about some aspect of all products. The question is: How do you bring out the cool? Read on to discover how to bring out the “sexy” in your products. Read More

John Assalian
Founder + CEO
john@viewstream.com


CREATIVE PROJECT

I am an Autodesker

Creating engaging and authentic video content doesn’t always require a big budget. Autodesk had an urgent need to tell their “Autodesker” story for a quickly approaching Brand launch. Utilizing self-recorded testimonials captured via Zoom, Viewstream quickly established a creative approach and edited together an authentic video using the words of Autodesk employees and families. View Video

“This video project was especially fun. I loved seeing so many happy people who are proud to be a part of something. I’ve been working directly with Autodesk for over 14 years so I feel like I’m an Autodesker too.”

Adam Zacek
VP of Accounts
azacek@viewstream.com


CREATIVE PROJECT

A Winning Roadmap

Unanet tapped Viewstream for a broad-reaching creative campaign to promote their highly coveted 2021 GAUGE Report. Commonly referred to as “the best resource available for benchmarking a firm’s metrics against the GovCon industry” Viewstream designed a high-impact Landing Page, Email template as well as Display/Social Ads to inspire interest and encourage downloads of Unanet’s government contracting report. Safe to say, this campaign had the roadmap to success. View Landing Page

“Unanet’s annual GAUGE Report is such a key resource for the GovCon industry, so I took great pleasure in helping manage and guide this highly-focused and targeted campaign. As a result, we were able to reach a responsive audience excited to access the report and apply its relevant content to their business – thus making a positive impact on their bottom line for years to come.”

Jeff Carter
Account Manager
jcarter@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

CREATIVE PROJECT

Adobe Partner Portal

The Adobe Video, Motion, and Audio Partner Program Portal was created to showcase the hundreds of industry-leading solutions that are transforming the way motion-rich content is being created by Adobe customers. The portal helps Adobe customers search for solutions that best fit their creative workflows and allows existing partners to showcase their solutions and access tools and resources to grow their partnership with Adobe.

“Adobe has managed to curate a diverse group of partners who provide creative solutions for producing motion-rich content. They approached us to help organize their partner assets and provide an easy way for customers to find partners that fit their own creative workflow. The portal solution that we created allows Adobe to nurture the relationships they have built with existing partners and enroll new partners going forward.”

Don Sparks 
Director of Account Strategy
dsparks@viewstream.com


VIDEO

Willdan – “We Do That”

Willdan provides professional technical and consulting services to public and private utilities, public agencies at all levels of government, and commercial and industrial firms. Willdan wanted to create a company overview video that also featured customer testimonial to reinforce key messaging. With a deep bench of projects serving the Architecture, Engineering, and Construction industries, Willdan found a partner in Viewstream that understands their businesses and challenges.

“The Viewstream Video Production Team spent two days onsite at Willdan headquarters in Anaheim, CA to film this video. We captured sincere testimonial from company clients and from key company executives. In post-production we apply motion-creative and insightful storytelling skills to make for a lively and informative viewing experience.

Andrew Assalian 
SVP Operations & Accounts
aassalian@viewstream.com


ARTICLE

5 Flywheels For Go To Market Success

Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time.

As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing… Read More

John Assalian
CEO
john@viewstream.com


CREATIVE PROJECT

Microsoft Partner Communications

A partner’s source for sales play information, Plays-in-a-Box (PiBs) bring together capacity and enablement, go-to-market, and co-selling resources by solution area. Microsoft PiBs align with six solution areas: Business Applications, Data, and AI, Digital and App Innovation, Infrastructure, Modern Workplace and Surface, and Security. Each PiB provides the tools a partner needs to help their customers with their digital transformation. All plays are packaged in a simple, easy-to-use format.

“Organizations as expansive as Microsoft often struggle to enable their partner sales initiatives while maintaining alignment and consistency with the main brand. We at Viewstream always enjoy the challenge of marrying strategy and utility with beautiful creative and a delightful end-user experience.”

Rob McLay 
VP of Creative
rmclay@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

VIDEO

Autodesk Smart Cities

As the global leader in “Design and Make” software for the AEC industry, being at the cutting edge of thought leadership is crucial. Autodesk looked to Viewstream to help craft The Future of Making Things story through a series of videos on complex topics such as Generative Design, DFMA, IoT, Robotics, and their spotlight: Smart Cities. The team at Viewstream took this project from initial discovery interviews to on-site video production at Autodesk offices in Toronto and Boston, through post-production and final delivery.

“An in-depth discovery process is crucial to create successful thought leadership videos. Smart Cities is a great example of getting under the hood of a topic through pre-interviews and then reverse engineering to craft the desired narrative. Autodesk was able to approve the exact story on paper before we arrived onsite to roll camera.”

Adam Zacek 
Director of Accounts
azacek@viewstream.com


ARTICLE

12 Practices To Grow Your Business With Video

In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision.

Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video… Read More

John Assalian
CEO
john@viewstream.com


CREATIVE PROJECT

AWS and Deloitte Microsite

PROJECT DELIVERABLES:

Microsite Design & Development, 2 PDF Lead Magnets – Copywritten and Designed, Media Plan/Buy/Management + Ad Creative Production


Viewstream developed a (digital) marketing campaign for the Amazon Web Services and Deloitte partnership to drive awareness of Mainframe Migration and the overall AWS and Deloitte solution. By creating urgency in the marketplace and communicating how enterprises can transform their mainframe legacy applications and migrate to the AWS Cloud, we were able to deliver high-quality and targeted leads to the Deloitte sales organization.

“This whole campaign centered around clearly communicating the benefits to the target audience, including streamlining modernization process, increasing business agility, realizing cost savings and enabling staff transition.”

Maureen Serrao Cole
VP of Accounts
mcole@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is “brand to demand”.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

CREATIVE PROJECT

Microsoft – Play-in-a-Box

PROJECT DELIVERABLES:

Play-in-a-Box Website, Presentations, and Videos


Viewstream teamed up with Microsoft to launch the US Partner Play-in-a-Box (PiBs) resources for 14 FY22 Sales Plays spanning six key solution areas. The sales plays are specifically designed to get partners selling fast with key Microsoft solution areas like Data and AI, as well help drive customer acquisition and revenue. The resources included presentations and videos for each play, as well as the various communications to launch the program internally.

“Viewstream created a set of diverse resources for Microsoft’s internal sales teams and partners that are easy to use and understand; they are also flexible and adaptive. We have a high standard for visual communication, and our creators maintained this while keeping the assets open to the changing needs of a rapidly evolving sales environment.”

Bill Kutsch
Creative Director
bkutsch@viewstream.com


VIDEO

Altais – Overview Video

Altais is transforming patient care and creating better experiences for physicians and clinicians through their eNable platform. Viewstream created an uplifting, fast-paced video to communicate the impact this platform can have for healthcare professionals seeking to develop deeper relationships with those they serve.

“From the concept and scripting to design and editing, every element of this video came together perfectly. It’s truly a great example of what Viewstream can do when we combine our various talents in pursuit of impactful storytelling.”

John Holton
Executive Producer
jholton@viewstream.com


DID YOU KNOW?

Viewstream does Virtual Events

Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Since COVID, our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI, and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Events can feature thirty-plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice.

Email john@viewstream.com to schedule a demo.


Best regards,
The Team @ Viewstream

Project Spotlight – June 2021

on

VIDEO

Emerge – Agent Sizzle Video

Emerge is reinventing freight procurement. Their Digital Freight Marketplace provides access to benchmarked rates and thousands of trusted partners to maximize cost savings. A key user persona for this marketplace is the Freight Agent. Viewstream was selected to produce a high-energy sizzle video showcasing the innovation of this technology and the unfair advantage it provides to the Agents that use the platform.

“We do a lot of explainer videos for tech companies here at Viewstream, but every once in a while we get our hands on a truly exciting innovation. Emerge is doing some really disruptive stuff in an industry full of stale solutions. Putting together this aggressive, energetic piece was a real treat. The in-house marketing team was a joy to collaborate with and bounce ideas off, and the end result was something we were all proud of.”

Aiden Fishbein
Account Director
afishbein@viewstream.com


DOCUMENT DESIGN

Cortex® Xpanse™ – Asset Rebranding

PROJECT DELIVERABLES:

White Papers, Case Studies, PowerPoint Presentations, Datasheets, Landing Pages, Email Templates, Infographics, Video Titles, Video Lower 3rds, Banner Ad Design


With Palo Alto Network’s December 2020 acquisition of Expanse Inc. (a leader in attack surface management), the Expanse brand was primed and ready for a fresh make-over. With an in-house agency overseeing the transition to a new brand name (Cortex® Xpanse™), logo creation, and template development, the Viewstream team was tapped with a massive digital asset creation and rebranding initiative, including the development of over (30+) brand resources including White Papers, Case Studies, Datasheets and more to support and promote the all-new Cortex Xpanse product offering.

“The security industry is fast-paced and extremely demanding of marketers — not all agencies can keep up. The Viewstream team is always ready and produces exceptional quality work. They fit in perfectly with our work processes and are a natural part of our team.”

Alex Yakubov | Director, Demand Generation, Cortex

“The 90-day rebranding initiative was an all-hands-on-deck project that tested Viewstream’s talented resource capacity, and we were able to meet the challenge head-on. In the end, the Viewstream team was able to successfully deliver 100% of the Cortex Xpanse assets on time and on budget. It was truly a huge win for everyone involved.”

Jeff Carter
Account Manager
jcarter@viewstream.com


DID YOU KNOW?

Viewstream does Remote Video Production

How do you produce a documentary in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made video production, from Hollywood features to corporate video content, difficult to produce.

While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio.


Best regards,
The Team @ Viewstream