Project Spotlight – July 2022 Posted by John Assalian on August 12, 2022 VIDEO A New Approach for Government Contractors Unanet, a leader in project management solutions, partnered with Viewstream to produce a landing page and series of creative assets that best showcase their latest solution. CRM for GovCon is a growth platform that helps GovCon businesses better manage projects and proposals through greater insights. By designing a new supporting visual identity that highlights the people-power of contractors working in government, Unanet leveraged a dynamic video and display ads to promote their new landing page, all crafted by Viewstream. See Website “The CRM for GovCon campaign offered a unique opportunity for the Viewstream team to reinterpret Unanet’s existing branding and introduce original design elements that highlight the human side of their tech solution. This approach allowed us to tell a compelling story across a variety of assets for an impactful delivery.” Sandra PulidoSr. Account Executivesandra@viewstream.com VIDEO Veracode Platform Vision Video Veracode embeds security right into the design process and offers an always-on cloud-native monitoring platform for DevSecOps professionals. Viewstream designed a platform overview marketecture graphic and animated it to tell the story about Veracode’s Continuous Software Security Platform. The video creative blends together high-quality platform screengrabs with kinetic type-on-screen. The centerpiece is a bespoke marketecture platform graphic paired with abstract, tech-inspired imagery and a confident VoiceOver. Watch Video “Veracode envisions a world where software security is intrinsic and always-on from the jump. Viewstream took to the creative challenge to evolve the look and feel of the brand with motion-creative and animated platform marketecture graphic. The brisk pace of the video along with dynamic use of typography and actual platform footage all combine to reflect the seamless, continuous nature of the Veracode platform.” Andrew Assalian Senior Vice-President of Accountsaassalian@viewstream.com CAMPAIGN Delivering Digital Talent Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of complementary trainings on Microsoft Business Applications, such as Dynamics 365 and PowerApps. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies. See Website. “The DTR campaign aligns perfectly with our dedication to provide value-based marketing and creative strategy. This campaign is exciting because it’s also helped thousands of people obtain skills that are in high demand. Job seekers are using DTR to take giant leaps toward their first professional position and to discover new, rewarding career paths.” Matt Mullen VP of Accountsmmullen@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy, and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipelines, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Viewstream Helps Bridge the Digital Skills Gap Posted by John Assalian on July 15, 2022 Viewstream has been proud to partner with Microsoft, the International Association of Microsoft Channel Partners (IAMCP), and NetCom Learning to create Digital Transformation Ready (DTR), a collection of immersive, complementary courses designed around Microsoft Business Applications, such as Dynamics 365 and PowerApps. A study on 1,200 businesses in the U.S. alone revealed that over 80 percent have started integrating digital technology into their operations or plan to do so. A digital-first approach, however, is only viable if organizations have the right workforce, which is key to transformation. And industry forecasters believe that at least 85 million jobs will go unfilled globally in the next decade due to skills shortages, leaving more than $8.5 trillion in unrealized annual revenues on the table. DTR courses train current and aspiring tech professionals on Microsoft Business Applications, with educational paths that can lead to certification. These cutting-edge enterprise technologies help businesses reshape and explore transformation opportunities in the digital era. In addition, DTR gives job seekers a chance to get their resumes in front of hiring managers at Microsoft Partner companies like Avanade, Capgemini and Cognizant, and more. The results? Viewstream has been driving thousands of candidates to obtain skills that are incredibly valuable in the job market, submit resumes directly to hiring companies and take giant leaps forward in their career journey with Microsoft Business Applications.
Project Spotlight – June 2022 Posted by John Assalian on July 15, 2022 VIDEO Zero Trust Enterprise Palo Alto Networks, the global leader in cybersecurity, is leading the charge once again as the industry pivots to Zero Trust methodologies. Specifically they have been developing a framework known as the Zero Trust Enterprise. Palo Alto Networks partnered with Viewstream on a series of videos to distill the overall philosophy behind Zero Trust into easily consumable content. In addition to educating viewers on the basics of this strategic methodology, the goal was to imbue the content with the position of “Zero Trust with Zero Nonsense”; that simplifying security shouldn’t be complicated. Watch Video “Viewstream boasts a pretty hardcore track record of communicating high-tech concepts for mass consumption. The video team, from writers to editors, always take their subject matter education seriously, and it shows. If we want to put out high quality media that communicates complexity simply, there is no other way. Our approach served wonderfully for the Zero Trust video series. Some side effects did occur however…no team member who worked on this project whines about the burdens of 2FA anymore.” Jeff CarterAccount Managerjcarter@viewstream.com VIDEO kvCORE for Agents kvCORE is the only real estate platform that empowers every type of real estate agent to manage and grow their business, all from one central place. Parent company, Inside Real Estate, tapped Viewstream to produce a series of exciting explainer videos including kvCORE for Agents. Through a blend of high-energy kinetic typography, top-quality stock media, and gorgeous screen-recorded platform UI, an educational and impactful video was created. Watch Video “Seeing the growth of Inside Real Estate and the kvCORE product over the years has been thrilling. It’s a treat to leverage our compounded subject matter expertise to craft sharp and effective video assets. Having such history with a brand really expedites the production process and empowers a whole new depth of agency/client collaboration.” Aiden Fishbein VP of Accountsafishbein@viewstream.com CAMPAIGN Taking the Pain Out of Salesforce Updates Viewstream worked with the Update It team to put their new grid view management product out into the world, including logo, messaging, video, and website. The challenge was to make something as mundane seeming as a Salesforce productivity app stand out from their competition by being anything *but* mundane. See Website “Update It was a dream client because we were perfectly aligned from the start. Our goal was to create a brand and visual identity that was clever and quirky, but that also communicated the very real outcome of helping people save time by eliminating tedious busy work and allowing teams to see, manage, and update records quickly without sacrificing accuracy.“ Maureen Cole VP of Accountsmcole@viewstream.com DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – May 2022 Posted by John Assalian on June 3, 2022 SAN FRANCISCO, CA Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year. Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more. “We believe that marketing can move the world forward and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.” John AssalianFounder + CEOjohn@viewstream.com Telly Award Winners T-Mobile: Keynote IntroductionBusiness-to-BusinessPromotional Video Emerge: CultureRecruitmentPromotional Video Prosimo: ExplainerEditingPromotional Video Sion Power: Building the Future of Batteries3D Graphics / AnimationPromotional Video McRoskey: Showroom ExperienceDirectingPromotional Video Willdan: Customer TestimonialDirectingPromotional Video DuPont: Great Stuff™Education & TrainingPromotional Video Emerge: The Emerge PlatformUse of 2D AnimationPromotional Video ISG: The World Is ChangingUse of Stock FootagePromotional Video Envase: Envase Lite IntroductionUse of 2D AnimationPromotional Video Vesta: Vesta TransactionUse of 2D AnimationPromotional Video Zonar: This is ZonarEditingPromotional Video UPS: Express Critical – When Fast Isn’t Fast EnoughDirectionPromotional Video IBM & Adobe: Experience TransformationRemote ProductionPromotional Video DID YOU KNOW? Viewstream Does SEO/SEM Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers. Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call. Best regards,The Team @ Viewstream
Project Spotlight – April 2022 Posted by John Assalian on May 17, 2022 WEB Finding Meaningful Employment for Veterans Sharp Decisions stands out from its competitors for their team-based approach to consulting solutions. However, it is their V.E.T.S.™ Program that truly differentiates them from the rest. The Vocation, Education, and Training for Service Members (and their spouses) Program has found meaningful employment for over 800 veterans since 2013 when it launched. Viewstream recently revamped Sharp Decisions’ website, creating a new webpage for the V.E.T.S.™ Program in the process. The new webpage gives interested parties a location to learn about the program, submit their applications, and read about V.E.T.S.™ Program graduates. This new webpage makes it so much easier for interested veterans to apply to the program. View Website “Perhaps the best part about working with Sharp Decisions has been my involvement in anything related to the V.E.T.S.™ Program. Listening to veterans tell their stories about transitioning out of the military into the corporate arena has been very inspiring. Sharp Decisions’ program for veterans really does change lives, and I am glad to have had a hand in working on the website.” Chris RomanoCopywritercromano@viewstream.com VIDEO Explainer Videos Done Right CarePort needed an explainer video to highlight the key features and value propositions of their Referral Management product. Viewstream developed a narrative for the video to drive long-term users to upgrade their current Referral Management subscription and paired it with spot-on creative to meet CarePort brand guidelines. Viewstream was able to add additional value by delivering a social teaser version to promote the long-form edit.Watch Video “From the initial manuscript, to design, and then to final animation, the catalyst for the Careport video was the trust in one another to deliver on the client’s vision. The end result of this collaborative partnership is not only a happy client but the relationships forged with your coworkers.” Patrick GruwellSr. Visual Designerpgruwell@viewstream.com DID YOU KNOW? Viewstream Has SF Giants Tickets SF Giants fan? San Francisco friends and clients—please email john@viewstream.com if you’d like to attend a Giants baseball game. Outside the San Francisco area? Email us and ask about tickets all over the MLB and let us know the game you’d to attend. It’s our way of saying thanks for being a valued client, friend and newsletter subscriber. Best regards,The Team @ Viewstream
Project Spotlight – March 2022 Posted by John Assalian on April 11, 2022 VIDEO Building a Positive Reputation Reputation is a trailblazer in Reputation Experience Management, and they’ve built the leading platform to enhance customer experience, improve the presence of brands online and connect them with the communities that matter. Viewstream recently worked with the Reputation team to produce a series of 11 engaging product videos that clearly articulated each product’s unique value proposition. These videos are leveraged on the Reputation website, within the platform, and across social and paid media channels so current customers, as well as prospects, have eyes on the entire platform ecosystem. Watch Video “As brand builders ourselves, it’s always such a pleasure having the opportunity to partner with a client whose brand is thoughtful, both visually and strategically, right from the start. We can’t wait to see what amazing things lie ahead for this company.” Maureen ColeVP of Accountsmcole@viewstream.com DEMAND Data at Your Fingertips Viewstream created an ABM campaign for Autodesk targeted to Building Owners to get the audience to think and understand what digital transformation is, why it is important, and how the use of BIM and design collaboration tools within their organization and across building projects facilitate this transformation. The Viewstream team was responsible for the high-level campaign messaging, creative visual conceptualization, producing the high-value content pieces, and all of the associated traffic drivers for the campaign. Visit Campaign “Viewstream developed the assets for this campaign just as Autodesk was launching a refresh of their entire brand. This gave our team some very interesting creative opportunities and challenged us to look beyond the boundaries of branded design. It also enabled us to tell a compelling story about how digital transformation is changing the present, as well as shaping the future.” Bill Kutsch Sr Art Directorbkutsch@viewstream.com VIDEO Welcome to the Clinician Café Viewstream was approached by the University of Missouri – Kansas City’s School of Nursing & Health Sciences to create an animated video to promote the Clinician Café. The Clinician Café is a central hub of information and resources providing best practices for Family Planning Clinicians on topics around sexual and reproductive healthcare. The Clinician Café and its content is supported by the National Clinical Training Center for Family Planning (NCTCFP) and the U.S. Department of Health and Human Services (HHS). Viewstream created a fun and engaging video using character animation to help promote and drive adoption to these training services. The client was thrilled with the final video asset. Watch Video “Working on a project that promotes training for clinicians on potentially life-saving services makes you feel like you’re making a difference in some small way, and that’s the best feeling in the world.” Don SparksVP of Accountsdsparks@viewstream.com Best regards,The Team @ Viewstream
Project Spotlight – February 2022 Posted by John Assalian on March 7, 2022 VIDEO Where Will You Begin? Vistage needed a video to open their 2022 slate of Vistage Executive Summits. The goal of the project was to create a visually rich video that set an inspiring and upbeat tone for the Executive Summit, immediately grabbing attention and challenging the audience to think of their leadership styles from a different perspective. Watch Video “We’ve had the honor of creating the opening video for Vistage’s Executive Summit for a few years now, but this year’s was special because it was the first time holding the event in person in two years. Knowing that we wanted to try to tell that story visually while also weaving the core theme of the event throughout. Our design team nailed the creative direction, and with powerful music to drive it home, I think the final video is a great example of why Vistage keeps coming back to Viewstream to kick off their annual summit.” Travis DixonCreative Director, Motiontdixon@viewstream.com WEBSITE Experience Marketing Insider Summit The evolving data landscape is forcing third-party cookies and identifiers out to meet the growing demands for consumer privacy, forcing brands to adopt new solutions for personalized marketing at scale. As a global leader in marketing and media solutions, Epsilon partnered with Viewstream to develop a microsite and a micro-targeted email campaign strategy to attract C-Suite level clients to Palm Beach for two days of workshops led by industry experts on the solutions for adapting in the fast-changing landscape without third-party cookies. Visit Website “Working with Epsilon to develop and promote the Insider Summit to key decision-makers from the biggest brands in the country required a more personalized approach to our outreach execution. In addition, working with our design and development teams to shape a visually compelling website that prioritized the user experience for increased registration was not only rewarding but achieved great results for the event and the client.” Sandra Pulido Senior Account Executivespulido@viewstream.com DID YOU KNOW? Viewstream Does Staffing Teams are at the heart of business success. That’s why we launched Viewstream Staffing. Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires and recruitment support. For more information, visit: viewstream-staffing.com If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing. Best regards,The Team @ Viewstream
Project Spotlight – January 2022 Posted by John Assalian on February 3, 2022 VIDEO The World is Changing ISG needed a sizzle video to show how they help clients on their digital transformation. Viewstream created a contemporary motion beauty, with clean motion creative, challenger statements, and an audio cameo from the CEO. Watch Video “As the leading Digital Transformation company, ISG means forward thinking innovation and value. My creative approach was to communicate elegant exuberance with a restrained, contemporary style.” Joel YabrudyMotion Creative Directorjoel@viewstream.com WEBSITE A Bright Future As the global leader in advising, designing, and engineering high-efficiency air pollution control solutions for all industries, AZZURO asked Viewstream to develop an all-new website for them that would highlight their vast array of products and solutions. One of the main goals was to incorporate and transform the amazing 3D models of their products into an interactive web experience. Visit Website “The Azzuro website was a joy to work on. We set out with the goal of creating a site that would effectively tell the Azzuro story and also delight end-users with a high degree of interactivity. I believe we smashed these goals out of the park. As a developer, I enjoyed creating systems that gave our client the freedom to change and adapt the content to fit their needs, while maintaining our UX designers’ creative vision.” Frank CollinsWeb Developerfcollins@viewstream.com VIDEO Building the Future of Batteries Viewstream was approached by Sion Power to help tell their story and bring a game-changing product to market. Sion Power produces state-of-the-art energy storage systems that advance the future needs of electric vehicle and aerospace markets. Licerion, a lithium metal battery technology, is the result of decades of research and development and provides the highest combination of specific energy, energy density, cycle life, and safety. Viewstream worked closely with Sion Power scientists and subject matter experts to gain insights on this complex technology and simplify it for their sophisticated audience. The result was an engaging overview video that will help investors and potential customers understand the value of this future-forward technology. Watch Video “We have a mantra at Viewstream, “Put great things into the world” and we do that through story and creative. When working with a client like Sion Power, there is an immediate synergy. They are moving the world forward through research and technological advancements and we are helping them get that story out into the world.” Don SparksVP of Accountsdsparks@viewstream.com DID YOU KNOW? Viewstream does Staffing Teams are at the heart of business success. That’s why we launched Viewstream Staffing. Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires, and recruitment support. For more information, visit: viewstream-staffing.com If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing. Best regards,The Team @ Viewstream
Project Spotlight – October 2021 Posted by John Assalian on November 11, 2021 VIDEO University of Missouri Video This project was developed by the University of Missouri – Kansas City, funded by and produced for the Centers for Disease Control and Prevention. The video series was created to bring attention to the goal of eradicating the HIV epidemic, especially in the hardest-hit communities. This series was created in both English and Spanish to make it more accessible to as many people as possible. Bright colors and a fun animation style approach were used in hopes of holding viewers’ attention on a very data-driven subject matter. “I was excited to be a part of this series that aims to spread important, life-saving information. The biggest challenge in a series like this is making it entertaining, yet still easy to follow. It was a fulfilling project to be involved with, for sure!” Kim WhiteMotion Designer & Video Editor ARTICLE Bring Out the Cool Lumber. Software for HR. Insurance brokerages. Cleaning supplies. Drilling solutions. On the surface, these are decidedly unsexy products. But underneath, they solve real customer pain points and needs. Someone cares deeply about some aspect of all products. The question is: How do you bring out the cool? Read on to discover how to bring out the “sexy” in your products. Read More John AssalianFounder + CEOjohn@viewstream.com CREATIVE PROJECT I am an Autodesker Creating engaging and authentic video content doesn’t always require a big budget. Autodesk had an urgent need to tell their “Autodesker” story for a quickly approaching Brand launch. Utilizing self-recorded testimonials captured via Zoom, Viewstream quickly established a creative approach and edited together an authentic video using the words of Autodesk employees and families. View Video “This video project was especially fun. I loved seeing so many happy people who are proud to be a part of something. I’ve been working directly with Autodesk for over 14 years so I feel like I’m an Autodesker too.” Adam ZacekVP of Accountsazacek@viewstream.com CREATIVE PROJECT A Winning Roadmap Unanet tapped Viewstream for a broad-reaching creative campaign to promote their highly coveted 2021 GAUGE Report. Commonly referred to as “the best resource available for benchmarking a firm’s metrics against the GovCon industry” Viewstream designed a high-impact Landing Page, Email template as well as Display/Social Ads to inspire interest and encourage downloads of Unanet’s government contracting report. Safe to say, this campaign had the roadmap to success. View Landing Page “Unanet’s annual GAUGE Report is such a key resource for the GovCon industry, so I took great pleasure in helping manage and guide this highly-focused and targeted campaign. As a result, we were able to reach a responsive audience excited to access the report and apply its relevant content to their business – thus making a positive impact on their bottom line for years to come.” Jeff CarterAccount Managerjcarter@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream
Project Spotlight – September 2021 Posted by John Assalian on September 28, 2021 CREATIVE PROJECT Adobe Partner Portal The Adobe Video, Motion, and Audio Partner Program Portal was created to showcase the hundreds of industry-leading solutions that are transforming the way motion-rich content is being created by Adobe customers. The portal helps Adobe customers search for solutions that best fit their creative workflows and allows existing partners to showcase their solutions and access tools and resources to grow their partnership with Adobe. “Adobe has managed to curate a diverse group of partners who provide creative solutions for producing motion-rich content. They approached us to help organize their partner assets and provide an easy way for customers to find partners that fit their own creative workflow. The portal solution that we created allows Adobe to nurture the relationships they have built with existing partners and enroll new partners going forward.” Don Sparks Director of Account Strategydsparks@viewstream.com VIDEO Willdan – “We Do That” Willdan provides professional technical and consulting services to public and private utilities, public agencies at all levels of government, and commercial and industrial firms. Willdan wanted to create a company overview video that also featured customer testimonial to reinforce key messaging. With a deep bench of projects serving the Architecture, Engineering, and Construction industries, Willdan found a partner in Viewstream that understands their businesses and challenges. “The Viewstream Video Production Team spent two days onsite at Willdan headquarters in Anaheim, CA to film this video. We captured sincere testimonial from company clients and from key company executives. In post-production we apply motion-creative and insightful storytelling skills to make for a lively and informative viewing experience.“ Andrew Assalian SVP Operations & Accountsaassalian@viewstream.com ARTICLE 5 Flywheels For Go To Market Success Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time. As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing… Read More John AssalianCEOjohn@viewstream.com CREATIVE PROJECT Microsoft Partner Communications A partner’s source for sales play information, Plays-in-a-Box (PiBs) bring together capacity and enablement, go-to-market, and co-selling resources by solution area. Microsoft PiBs align with six solution areas: Business Applications, Data, and AI, Digital and App Innovation, Infrastructure, Modern Workplace and Surface, and Security. Each PiB provides the tools a partner needs to help their customers with their digital transformation. All plays are packaged in a simple, easy-to-use format. “Organizations as expansive as Microsoft often struggle to enable their partner sales initiatives while maintaining alignment and consistency with the main brand. We at Viewstream always enjoy the challenge of marrying strategy and utility with beautiful creative and a delightful end-user experience.” Rob McLay VP of Creativermclay@viewstream.com DID YOU KNOW? Viewstream does “Brand to Demand” Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’. Download our capabilities deck to learn more. Best regards,The Team @ Viewstream