Viewstream does a lot of Facebook advertising  for key accounts. Through analyzing a lot of data, we have noticed this phenomenon of the “Booklicant”. The signature behavior of this type of user is characterized by clicking on hundreds of ads merely to collect images of things that they like. Taking an empathetic approach, we assume the user benefits by increasing their ‘like’ score, as well as self-expression and time passing.

So how do you “Keep up with the Booklicants”? Better targeting. Facebook has several key targeting areas that can be utilized, including interests, geography and even contact lists. Experiment with those areas and you ought to see better results.

Viewstream is excited to announce winning two Telly Awards. Viewstream won for its Windows Azure video for Microsoft, and its “Autodesk Smoke” video featuring Oakley.

The Telly Awards honor outstanding work for local, regional and cable television commercials and programs, video and film productions, and work created for the web. With more than 11,000 entries from all 50 states and numerous countries, this is recognition for Viewstream marketing and our cutting edge and creative storytelling.

A panel of more than 500 accomplished advertising industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. Less than 10 percent of entries are chosen as winners.

The first award was for a video created as part of the Windows Azure awareness campaign. Viewstream featured Baker labs and their work using Microsoft Azure to created Proteins computer-designed to block flu invasions.

The second award was for a video created as part of the Autodesk Media and Entertainment “Don’t Just Edit. Finish” campaign. Viewstream featured Oakley and how Autodesk Smoke overcomes complexity to solve key post-production challenges.

If you are interested in finding out more about Viewstream work, and how we can help your company, contact us.

I am really surprised the just-signed Small Business Jobs Act of 2010 hasn’t gotten more attention—because it is truly one of the most novel and interesting opportunities to come along in a long time. Simply put, within the confines of the law, any investments you make in startups in 2010 can have gains realized tax FREE.

Of course, check with your attorney and accountant, but this is a very amazing opportunity for those looking to start a new venture or angel investors looking to put their money into a new startup.

Learn more about the new law here.