As travel and in-person events get canceled, leading companies can leverage Viewstream services to make videos without travel or in-person crews.
How? We use a smart camera to record in the safety and comfort of your own home or office. We have a video director on one side and the subject on the other side. See examples here: www.viewstream.com/no-travel/
You’ve heard it a thousand times, you’ll hear it a thousand more. But when it comes to content marketing, it’s more than just a banal platitude. It’s the most important factor in setting brands apart, improving engagement and driving revenue.
If you have a network of partners, resellers, or agents creating their own marketing materials, the results can be less than desirable. Low-quality content risks being ignored, or worse, alienating potential audiences. Without the appropriate resources and experience, your network could be producing content that fudges quality standards and fumbles key value propositions. Nobody wants that.
Almost anyone can create content these days. However, not everyone has the proper tools or expertise to create high-quality content that cuts through the noise and makes an impact.
Viewstream Branded Video Service has the skills and resources needed to create high-quality content for your partners, resellers, or agents. Leveraging a fast and efficient algorithmic environment, the Viewstream Branded Video Service produces highly personalized content to make your network’s products and services stand out.
With Viewstream leading the creative process, you can improve the marketing capabilities of your network and foster stronger relationships with partners who lack the experience needed to create effective visual content. Take a look at all of our branded video examples and discover the value that these essential marketing assets can provide.
Ready to add value to your network by producing impressive marketing materials? Contact Viewstream to learn more and get your branded video today.
This past week, our Viewstream team was on-site at Palo Alto Networks live webcast: Epic Cloud Security.
With over 13,000 registrations for the event, Viewstream delivered a full HD video stream to offices all over the globe. The stream was fully integrated on the client’s page, with moderated social media interaction enabled. The recording was then re-purposed for a simulated screening in Sydney and Singapore. The event was a complete success.
Enjoy some behind the scenes look at our team making sure everything runs smoothly.
It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for.
1/3 of internet activity is now spent watching videos
Average profit per user for video is $8.34, ten times higher than photo ads
4x as many users would rather watch a video about a product than read about it
But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications.
The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information.
The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers.
When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page.
Congratulations to our client, Genasys, on
their new brand! Their official launch date, October 23rd, 2019,
showcased Viewstream branding and visual design work on the Nasdaq Tower in
Times Square. Genasys is a critical communication system that is being used in
72 countries around the world in diverse applications, including public safety,
national emergency warning systems, mass notification, defense, law
enforcement, critical infrastructure protection, and many more.
Viewstream had a great opportunity where we took a company through the entire
marketing and communications spectrum, including changing the company name, to
doing a new brand positioning & identity, to brand launch, PR and a new
website. We are proud to collaborate with Genasys and help create the
brand for this amazing company.
Google’s algorithms increasingly prioritize websites with video content. To address this, Viewstream makes automated videos for thousands of videos based on your top SEO keywords. We then put those videos on your various social and web platforms for increased SEO. The result? Increased click-through rates, lower bounce rate, and quality backlinks.
Our goal was to create both a lot of videos AND high-quality videos. You must create compelling videos that people want to watch, ideally to the end, and that is worth linking. That’s what Google will rank the highest.
Here’s an example of SEO Videos automatically generated that resulted in a
150% increase in traffic:
Viewstream is where your story becomes extraordinary. We’re excited to announce the launch of our new website that reflects who we are as a creative digital agency.
We spent a lot of time talking to our customers about why we do what we do. We realized that our clients are doing amazing and innovative work that is truly moving the world forward. We all agreed that our passion lies in telling these stories, and making your story extraordinary. Viewstream partners with innovative companies to build brands, launch digital marketing and acquire customers.
To that end, our new website offers a clear expression of what we offer, including digital marketing, video and creative, and the award-winning work examples to prove it.
We look forward to telling your next story. If you’re interested in learning more, let’s talk!
Explainer videos are an essential marketing and communications option for introducing your company or products to potential customers. However, not all explainer videos are created equal and many miss the mark. Continue reading for five examples of how you can create an engaging explainer video that gets your point across.
Get the Length Right
A great explainer video grabs your attention and keeps it until the very end. It’s likely that you have quite a lot you’d like to say but try to keep it concise by sticking to the key value propositions. The audience will remember the overall “why” of the video. Communicate what is possible with the solution – keep it short, but no shorter.
Make Your Case Early
You shouldn’t be waiting until the end of your explainer video to state your key message, even if it’s only a couple minutes long. The longer you wait to tell viewers what the video is about the more likely you are to lose their attention. It’s okay to have an intro where you set the stage or create tension but get to the key value propositions early.
Develop a Narrative
Despite how short they may be, explainer videos still need a strong story to be compelling, even if the viewer doesn’t realize there is one. Begin by presenting a problem. Then introduce your product as the solution and explain why it will help. Finally, close it out with a strong call to action that lets viewers know what they should do next.
Choose the Right Music
The choice of music will be critical for driving engagement as it sets the tone for the entire video. What do you want viewers to feel while watching? Excitement? Anxiety? Whatever it may be, choosing the right music is the surest way to get the reaction you’re looking for.
Focus on Benefits
Try to remember that this isn’t a product demo video. It will be tempting to list off every feature that your product offers, but it’s better to stick to the benefits instead. Benefits are what will resonate the most and compel interested viewers to learn more.
A well-made explainer video can be one of the most useful tools for communicating critical information about a company and its products. For some specific examples of great explainer videos, check out Viewstream and our award-winning explainer videos page.
The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.
Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video.
“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”
If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!
Viewstream is joining the digital health marketing game. Inside this whitepaper, you’ll discover how to accelerate marketing your service line or MedTech solution to hospitals and health systems. Uncover 4 ways to get noticed with this Viewstream white paper.