Viewstream teamed up with Microsoft to launch the US Partner Play-in-a-Box (PiBs) resources for 14 FY22 Sales Plays spanning six key solution areas. The sales plays are specifically designed to get partners selling fast with key Microsoft solution areas like Data and AI, as well help drive customer acquisition and revenue. The resources included presentations and videos for each play, as well as the various communications to launch the program internally.
“Viewstream created a set of diverse resources for Microsoft’s internal sales teams and partners that are easy to use and understand; they are also flexible and adaptive. We have a high standard for visual communication, and our creators maintained this while keeping the assets open to the changing needs of a rapidly evolving sales environment.”
Altais is transforming patient care and creating better experiences for physicians and clinicians through their eNable platform. Viewstream created an uplifting, fast-paced video to communicate the impact this platform can have for healthcare professionals seeking to develop deeper relationships with those they serve.
“From the concept and scripting to design and editing, every element of this video came together perfectly. It’s truly a great example of what Viewstream can do when we combine our various talents in pursuit of impactful storytelling.”
Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Since COVID, our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI, and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Events can feature thirty-plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice.
Emerge is reinventing freight procurement. Their Digital Freight Marketplace provides access to benchmarked rates and thousands of trusted partners to maximize cost savings. A key user persona for this marketplace is the Freight Agent. Viewstream was selected to produce a high-energy sizzle video showcasing the innovation of this technology and the unfair advantage it provides to the Agents that use the platform.
“We do a lot of explainer videos for tech companies here at Viewstream, but every once in a while we get our hands on a truly exciting innovation. Emerge is doing some really disruptive stuff in an industry full of stale solutions. Putting together this aggressive, energetic piece was a real treat. The in-house marketing team was a joy to collaborate with and bounce ideas off, and the end result was something we were all proud of.”
White Papers, Case Studies, PowerPoint Presentations, Datasheets, Landing Pages, Email Templates, Infographics, Video Titles, Video Lower 3rds, Banner Ad Design
With Palo Alto Network’s December 2020 acquisition of Expanse Inc. (a leader in attack surface management), the Expanse brand was primed and ready for a fresh make-over. With an in-house agency overseeing the transition to a new brand name (Cortex® Xpanse™), logo creation, and template development, the Viewstream team was tapped with a massive digital asset creation and rebranding initiative, including the development of over (30+) brand resources including White Papers, Case Studies, Datasheets and more to support and promote the all-new Cortex Xpanse product offering.
“The security industry is fast-paced and extremely demanding of marketers — not all agencies can keep up. The Viewstream team is always ready and produces exceptional quality work. They fit in perfectly with our work processes and are a natural part of our team.”
Alex Yakubov | Director, Demand Generation, Cortex
“The 90-day rebranding initiative was an all-hands-on-deck project that tested Viewstream’s talented resource capacity, and we were able to meet the challenge head-on. In the end, the Viewstream team was able to successfully deliver 100% of the Cortex Xpanse assets on time and on budget. It was truly a huge win for everyone involved.”
How do you produce a documentary in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made video production, from Hollywood features to corporate video content, difficult to produce.
While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio.
Lexus wanted an ultra-modern video to show off the collision assistance feature in its new app. Viewstream created a semi-futuristic 3D environment and made a complete 3D model of a Lexus vehicle to show viewers how the collision assistance feature works.
“The middle section of this video features an interactive sequence where the phone user is performing a number of tasks in the workflow. To make this human-phone interaction sequence look true to life, Viewstream filmed a hand model in our production studio to make sure we get each swipe, each tap, and each gesture. In post-production, we accurately sync the hand movements to the pre-recorded app workflow.”
Prosimo has come up with a radical new way to empower a true multi-cloud infrastructure strategy that allows users to deliver apps that are fast, secure and cost-optimized. As part of the full launch package production, and in addition to being tapped to design and develop the Prosimo.io website , Viewstream was tasked with distilling their technical offering into infographics that could transmit their value proposition cleanly, quickly, and beautifully.
Deliverables: Infographic strategy and design, diagram design, presentation deck design, eBook design, website information architecture, design and development, video and motion graphic production, interactive infographic design and development, interactive assessment design and development, banner ad design.
“It’s always a thrill to work with early-stage technology companies, but the Prosimo launch was particularly engaging. Conceiving of visuals and interactive experiences that communicate complex concepts such as “Application Experience Infrastructure”, was certainly a challenge, but we are incredibly proud of the end result. This project touched almost everyone at Viewstream at one stage or another. It was a full team affair and is a great example of the wide production skillset we offer.”
Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 42nd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film productions and digital marketing, presented Viewstream with 11 Telly Awards this year.
Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with four Gold Telly Awards – the highest honor – for the agency’s work with Adobe Target, Scholastic Learning, Vistage Executive Summit and Global Touch. Viewstream added three Silver Awards and four Bronze Awards for 2021.
“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work in the area of digital marketing content,” said John Assalian, CEO of Viewstream. “Viewstream focuses on digital video tailored to our clients’ needs and thus, the awards demonstrate the range of our creative work. The customer needs drive the creative.”
Viewstream’s Telly Awards
For more information, see the press release where Viewstream is noted.
About The Telly Awards
The Telly Awards are like the “Oscars” to digital and online video content creators. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as winners of the Silver Telly, while approximately 25% of entries are chosen as winners of the Bronze Telly.
Viewstream is a digital B2B marketing agency that conceives, develops and engineers marketing for brands that include UPS, Microsoft, Adobe and PayPal as well as a range of startups and mid-market businesses. If you would like to schedule an interview with the CEO of Viewstream, John Assalian, please contact Phillip Bergman.
See all award-winning Viewstream videos here and get in touch today for your next award-winning video!
Viewstream partnered with Verimatrix to rename and re-brand their popular app security offering now known as App Shield. Changing the name from ProtectMyApp to App Shield provided the opportunity to create an explainer video for this SaaS product and assist to re-brand and modernize the brand identity and messaging. Verimatrix App Shield is doing something that no other company in the world is doing — offering professional-grade mobile app protection in a SaaS model. The App Shield video by Viewstream tells this story.
“Communicating about cybersecurity offerings and data obfuscation in a succinct and attention sustaining video required advanced storytelling abilities. The Viewstream creative approach blended 2D and 3D animation, motion-graphics and iconography to reflect concepts like protecting devices across the stack and making available the highest level cryptographic shielding to everyday app developers. Nuanced VoiceOver and a custom audio backing tracks set the mood and kept the pace lively.”
Scholastic has created a complete educational program that is suitable for both the traditional and the virtual classroom. With a bright and colorful brand, our team had the opportunity to create a fun yet educative video showcasing some of their most famous characters. What a treat! We really wanted to highlight some of the best features the program offers, as well as the variety of solutions available to get your little ones ready for their next scholastic adventure.
“As a father of young children, having the opportunity to work on a video for Scholastic Pre-K program was truly a gift! It was a great opportunity for our team to break away from the more typical work we do for high-tech or medical companies. Our team of designers and animators really embraced this opportunity, and ultimately, delivered a fantastic video we are all very proud of!”
Global Touch helps their clients grow through partners and building new capabilities, so when asked to help on something that plays a key factor in that, Viewstream couldn’t resist. To play a role in an important part of a clients business is what gets us excited over here at Viewstream, so developing and making consistent updates to the Partner Profit Journey Calculator has been a great experience.
“Working with our developers to execute the Calculator and ensure Global Touch is getting the exact information they need has proven to be a smooth process with great results!”
Celsius asked Viewstream to showcase the growth of their line of energy drinks in a way that matched the energy and zeal of their consumers. Our creative team developed a look and tone that speaks to both the lifestyle and fitness sides of their brand, using fast-paced editing and type animation to tell their story in a bold and exciting way.
“Working with new clients is always exciting, especially when it’s a fresh project like this. Nailing the right tone and visual look for the video was quite challenging, but after breaking through those initial challenges it was a joy to take it to the finish line. I’m really proud of what our team accomplished!”
Adobe Captivate Prime is Adobe’s award-winning enterprise Learning Management System (LMS) to train employees, partners, and customers. Adobe Captivate Prime integrates seamlessly with popular martech platforms such as Adobe Experience Manager Sites and Marketo Engage. For its launch, the Viewstream creative team came up with a treatment that the client loved. We went through an extensive storyboarding process and our animation team brought the video to life.
“We were tasked with creating a bold and exciting launch video for the new release of Adobe Captivate Prime. We’ve won Telly Awards for each of the previous Captivate Prime launch videos, so we knew we had to knock this one out of the park. We assembled our A-team of creatives who came up with a treatment that both exceeded the clients vision and expectations.”
In an ever-changing world, more and more events have been transitioning to immersive virtual experiences. For this year’s annual National Sales Meeting, MEZ Creative’s client Intersect ENT decided to do the same – for the first time in their history. There are dynamic elements that had to work in unison including multiple agendas per day, concurrent streaming, world-wide attendees, and coordinating our IBM Watson Platform to work at scale – which we were able to execute securely and seamlessly.
“I love the idea of being able to bring people from across the globe together in our digital age with virtual events.”
John Hackett Software Engineer
DID YOU KNOW?
Viewstream does Virtual Events
Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Event featured thirty plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice.
When Adobe Connect came to Viewstream to tell the story of Las Vegas EMS Training center, we were very excited. But with COVID-19 shutting down education all over the country, the Las Vegas EMT training center was faced with a new challenge: How to educate first responders when classes cannot be held in a traditional way?
Viewstream interviewed all of the stakeholders to develop a story that would both relate the urgency of the need for classes, as well as demonstrating the power of adobe connect. Once we knew the full story, we sent the stakeholders the Viewstream Virtual Studio (VVS). The VVS allowed us to record the subject’s on-camera interviews remotely without the need to send a crew. For the subjects, the experience is similar to a zoom meeting, with very little setup required.
“It was an honor to create a documentary about the training of front-line workers in the midst of a global pandemic. And when a client has a great success story to tell about their product, it makes our job a lot easier! We are not working the front line, but at Viewstream we are trying to do our part by empowering brands to create content in the safest way possible.”
Back in 2013, Framed & Matted pioneered the online custom farming category and they continue to make it better every day. They are devoted to helping their customers build their dream frame by offering just the right amount of customization and curation backed by high-quality materials. Inspired curation. Easy customization. Attention to detail. Framed & Matted – Inspiration Captured.
“Working with Framed & Matted to uplevel and strengthen their visual identity as well as sharpen and refresh their overall brand strategy and messaging, was extremely rewarding. Key to reshaping this brand was looking closely at not only the Framed & Matted core customer base but also the competitive landscape in order to fully understand how the category had evolved since they first launched this pioneering service.”
How do you produce live production videos in the age of COVID-19? Using the Viewstream Virtual Studio, of course! The pandemic has made video production, from Hollywood, features to corporate video content, challenging to produce safely.
While we haven’t found a solution (yet) for contactless blockbusters, you CAN keep the conversation about your product alive, with the Viewstream Virtual Studio.
In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision.
Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video:
1. Tell An Authentic Story
Yes, you need to tell a story, but you also need to ensure that the story is unique and authentic to your business and market. What is that magical, core “thing” about your product or solution? How do you see the world differently from others? Answering these questions will create a more genuine story for your video.
2. Customize Your Videos To Each Channel
Creating quality video content takes time, money and resources. Once you reach the end of the creative process, you need to make sure you’re getting the most value for your effort by customizing video elements like length, format and even content to each channel you plan to distribute on.
3. Harness SEM Data
SEM data contains keywords used by your prospective customers, which makes understanding that vernacular very valuable. Before you produce a video, I recommend using an SEM tool to uncover the language that your prospects are using. This language won’t make up the majority of your script, but it can still be a great tool to leverage.
4. Vary Video Length Based On Your Needs
Some people live by the maxim that no video should be longer than two minutes. And yet, you can point to countless examples of videos that have great success by flaunting this rule. Producing a video should never be about hitting an absolute length, but rather customizing the length to the specific use case.
5. Create Personalized Video
Many producers are still creating static content that puts general appeal over more targeted influence. Personalizing your videos — even in seemingly simple ways — can lead to increases in viewer engagement.
6. Incorporate Video Into Other Types Of Marketing
You want to get the most value possible from the video content you produce, and that’s why it’s essential to leverage it on all your marketing channels. Send it to an analyst company to be featured. Upload it to the Amazon product page. Provide it to salespeople for use in their email marketing. Think about video mailers. There are many different options, but the important thing is that you get creative with how your video is distributed.
7. Understand Where Your Prospect Is In The Sales Funnel
Understanding the sales funnel and where your prospect is in that process is essential to crafting video content that speaks to their specific moment in the customer journey. For example, if a prospect is unaware of your solution, you might create aspirational videos that get them intrigued about who you are and why your business is different. On the other hand, upselling a solution to a prospect who knows the product very well might require a focus on product features. Get smart about the funnel and reap the benefits.
8. Produce Video That Engages With The Sound Off
No matter how good the voiceover artist or how beautiful the music track, it won’t matter one bit if the person watching your video has the sound turned off. With an estimated 85% of Facebook videos watched on mute, you need to prioritize creating content that looks great and communicates the message just as well with the sound off.
9. Give The Viewer The Next Step
Calls to action are critical for driving desired outcomes. Make sure that you give viewers a next step at the middle and end of the video, whether it be purchasing a product, visiting a landing page or contacting a representative. Letting a viewer know what they should do next is a great way to turn the excitement generated by your video into meaningful action.
10. Take Advantage Of Free Tools At Your Disposal
We’ve already discussed how expensive video production can be, and that’s all the more reason to not forget about the tools available to you for free. Even a simple tool like YouTube Studio can provide invaluable insights and analytics about video performance, and that is just one of a plethora of options available to budget-minded creators.
11. Make The Most Of The First Few Seconds
Let’s face it: Most people have the attention span of a four-year-old at a toy store. For video, that means you often have just a few seconds to grab the viewer’s attention and hold it. YouTube ads are skippable, and other mediums are scrollable at a fast pace. You need to stand out. How? With a good hook. A good hook communicates the magical thing about your offering in a compelling way. Some hooks might be a surprising image, a promise, an offer or an intriguing framework (e.g., a before and after example).
12. Nail Your Thumbnail
Whatever the medium, a thumbnail image often appears as the attractor image. You need to make sure this image captures the audience’s attention immediately. Go easy on the text in thumbnails; besides often violating media guidelines, too much text might signal boredom to your audience versus excitement.
Video is a compelling medium to grow your business. Stay focused on your key message and value propositions, follow these best practices and you will become a video superstar in no time at all.
AI-powered visualizations. Geospatial data. Game-changing insights. Welcome to Intel Geospatial! Now, create a video that communicates a complex platform in a simple and eye-catching way. Hello Viewstream. We created a simple, engaging and eye-candy like video that shows how Intel Geospatial changes the Geospatial game.
“Collaborating with the Intel Geospatial team was a creative joy as they combine both art and science to tackle real-world problems like fire risks and other visual inspections. Check out the video to see how we merged high tech with human touch.”
This marketing initiative was a cobranded campaign (Deloitte Digital + Adobe) around the Experience Management as a Service offering, using an account-based marketing approach. We employed TAL (Target Account List) based on awareness of both Deloitte Digital’s customers and potential prospects targeted to industry later. We set up tests, observed results, and made decisions based on data to optimize conversion rates. Using this methodology allowed maximum agility to adjust the campaign cadence as needed.
“The Nat Geo campaign by Deloitte Digital and Adobe took a lot of collaboration on the back end from setting up the event’s webpage and linking to the lead collection and follow-up. By working alongside the client’s media and development team we were able to create a seamless experience for guests who registered for the virtual event.”
In the world of video storytelling, a “reel” is a visual statement of who you are and what you do. For us, it is an expression of the quality Viewstream is known for and what prospective clients can expect when working with us. It is not only a way to showcase our work to the world, but it is also for US; a team-wide celebration of recent accomplishments and a visual shout-out to and spotlight on our amazing artists we work with every day.
A proud scorecard of past work and how we’ve grown over the years, a powerful snapshot of where we are today, and a glimpse of how we plan to leap in the future. We hope you enjoy the piece! We sure enjoyed making it 😉
“Finding the right clips that highlight our best work, recrafting our story using only on-screen text elements from our client’s videos…always a creative challenge, but we’re always excited to take it on. The key was also to find the right music track! We really wanted to bring out the high end/modern feel of our works, and showcase the variety of industries we serve.”
Our team of data analysts and business brand strategists have developed a “persona” offering. This facilitated framework leverages client data to identify and flesh out customer personas that each describe a unique segment of customer demographics. This delivers true customer and brand alignment. Interested in learning more about this offering?
The Viewstream Video Engine is a simple sales enablement app that delivers high-quality branded video assets, with the ability to mass replicate and personalize at scale. It empowers reps with a simple platform to generate personalized videos and tools to distribute across social and direct channels to extend visibility, reach, and recruitment.
“Your reps need tools that help them stand out in a human way and sell more efficiently. Our goal in developing the video engine was not to create a tool to print a bunch of personalized videos, it was to craft a killer sales enablement platform. We think we’ve done just that. But you be the judge! Live demos are available. Take a peek under the hood today.”
A spin-off from MIT, Boston Dynamics creates mobile robots, like the popular Spot. As the company grows with GTM activities, the need for website updates, content marketing, and media promotion, is critical. Viewstream simplified and upgraded the creative and editorial for the product pages, as well as created a GTM e-Book and media promotion campaign.
“Boston Dynamics is the most recognized brand in robotics. Viewstream partnered with our clients to help them win in the market through content marketing and expanded media.”
The COX IPC Explainer video was a great example of a high tech concept being communicated quickly and compellingly. The goal of the video was to arm the client’s sales force with a tool that could explain, in under 3 minutes, the benefits of the IPC offering and effectively prime the sales conversation. This video is now being duplicated and personalized with each reps contact information to further empower them to sell better.
“Telling the story of high-tech solutions is always a challenge, but this explainer is a great example of when good writing, design, and post-production come together to achieve that goal. It was a pleasure to work on and I’m always happy when our work makes it easier for our clients to bring in business.”