Make an Impact with Video Marketing Posted by John Holton on March 25, 2019 A well-crafted video marketing campaign can be extremely helpful when it comes to promoting your brand and products. Keep reading to learn the top four reasons why video marketing can have such a big impact. The ROI of Video Engaging explainer videos can help move customers through the funnel and convert leads. Embedding videos on your site can boost conversion rates by up to 80%, and emails that feature video content increase click-through rates by as much as 96% [1]. Videos Help Boost SEO Videos result in users spending more time on your site, an important factor for increasing search ranking. Google in particular boosts websites that link back to YouTube videos [2]. Video sharing will also have the effect of generating more inbound links, another critical metric for SEO. Mobile Users Prefer Video More than half of YouTube video content is watched on mobile devices, and for Twitter, that number is over 90%! It’s just easier to watch than reading when using a mobile device. Given that over 47% of internet traffic is mobile [3], these platforms demand more attention from marketers than ever before. Quality Video Generates a Response Compared to text or audio, video is able to get the point across quickly and makes it easier to promote immediate action from viewers. When someone sees that you’ve taken the time and effort required to create a quality video it adds an extra level of authenticity to your brand. Quality video content can be an important asset for increasing brand awareness and promoting immediate action. Check out Viewstream’s Explainer Video page to see just how impactful video marketing can be, and contact us today to get started on your own campaign! [1] https://www.smartinsights.com/digital-marketing-platforms/video-marketing/measuring-roi-on-video-marketing-campaigns-infographic/ [2] https://www.stonetemple.com/how-youtube-videos-rank-in-google [3] https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/
The Secret to Why Viewstream Wins So Many Awards Posted by Priscilla De La Rosa on September 17, 2018 Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work. 1. Focus on your KPIs Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts. 2. Superior Storytelling It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company. 3. Modern Approach to Design The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video. Award Spotlight—UPS: Where Business Takes Shape Project Summary: Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division. “The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.” -Joel Yabrudy, Creative Manager We would love to discuss what Viewstream can do for you. Let’s talk!
Viewstream Cleans Up the 39th Annual Telly Awards Posted by Priscilla De La Rosa on May 23, 2018 Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection! The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world. Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video. In addition, Viewstream was honored with five Bronze Awards for our work with Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in Promotional Videos and Online Commercials. “Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.” If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!