It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for. 

  • -1/3 of internet activity is now spent watching videos
  • -Average profit per user for video is $8.34, ten times higher than photo ads
  • -4x as many users would rather watch a video about a product than read about it

But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications. 

The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information.

The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers.

When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page. 

Ready to rapidly and easily ramp up your video marketing efforts? Contact us for more information about how the Viewstream Video Engine can help. 

Genasys Brand Reveal

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Congratulations to our client, Genasys, on their new brand! Their official launch date, October 23rd, 2019, showcased Viewstream branding and visual design work on the Nasdaq Tower in Times Square. Genasys is a critical communication system that is being used in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection, and many more.

Viewstream had a great opportunity where we took a company through the entire marketing and communications spectrum, including changing the company name, to doing a new brand positioning & identity, to brand launch, PR and a new website.  We are proud to collaborate with Genasys and help create the brand for this amazing company.

If you’re in the market for new branding, Viewstream can help reposition your company. Check out some of our award-winning work and let’s get in touch.

Viewstream Wins 8 New Telly Awards

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Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection!

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The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video.

In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!

vs-digital-healthcareViewstream is joining the digital health marketing game. Inside this whitepaper, you’ll discover how to accelerate marketing your service line or MedTech solution to hospitals and health systems. Uncover 4 ways to get noticed with this Viewstream white paper.

Here is the link to our whitepaper to learn more: Digital Health: Reaching The Hospital C-Suite

You don’t want to miss out on what Viewstream can offer your business.

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Marketing evolves down funnel
In the Customer Experience era, there is a growing need for content at the later stages of the funnel, including Customer Success, retention and sales enablement. The data shows the post-sales interaction impacts LTCV and marketers need to be included to generate high quality and brand coordinated content.

The Revenue Org
The great divide between Marketing and Sales is finally coming to an end—aligning in the “revenue” org. Carpe Diem!

Video
Video is the king of content, but other formats like eBooks, blogs, customer content, are just as relevant. Video is also a good format to try some new things. What’s in your content maps?

One to one
One to one Marketing is the new normal. ABM is what got us here. You ought to be targeting down to the contact level in your marketing. If you’re not tackling precision, personalized marketing, you’re still in the billboard era.

Media
Let the “marks” pay the price in social media. Savvy marketers’ arbitrage against the newbies by triangulating first party data, contextual targeting and firmographics. Don’t ignore the “legacy” online publishers. Publishers are hurting in the “brave new” social media world, where there are deals and audiences to be discovered.

Personalization
All our campaign data shows personalization generates better results. Personalization can occur at many different levels, including industry or firmographic segmentation.

Customer Videos
Viewstream has invented a new way to capture customer content using Facebook portals. It’s very high quality, and best of all significantly reduces the costs of video testimonials.

Challenge Everything
Viewstream has a new core value: Challenge Everything! This is the year to challenge the way things have always been done. Try new things. Iterate. Experiment. Exercise your marketing muscle! Let’s work on some new and innovative programs. Together.

Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work.

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1. Focus on your KPIs

Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts.

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2. Superior Storytelling

It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company.

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3. Modern Approach to Design

The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video.

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Award Spotlight—UPS: Where Business Takes Shape

Project Summary:

Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division.

“The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.”

-Joel Yabrudy, Creative Manager

We would love to discuss what Viewstream can do for you. Let’s talk!

Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection!

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The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video.

In addition, Viewstream was honored with five Bronze Awards for our work with  Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in  Promotional Videos and Online Commercials.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you.  Let’s talk!

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The future is blockchain and blockchain is the future. There is no doubt about this. Blockchain will be the technology that an array of industries is based upon, including forming contracts, keeping track of ownership, distributing data, and yes, marketing!

Blockchain is best known as the technology that cryptocurrencies are built upon, but they have nearly limitless uses outside of crypto as well. A blockchain is basically just a ledger that, instead of being stored in a single location, is distributed to all users so that each transaction can be verified by everyone who has a copy of the ledger. Large companies such as Walmart and JP Morgan are already investing in blockchain technology, a move that is mirrored on the start-up side as well with over $2 billion dollars invested into ICOs in 2017. It is only a matter of time before customers in all types of
businesses expect the value of blockchain technology to be a part of their user experience.

So, how do you approach the marketing of blockchain to various audiences? We set out to answer that question in our new eBook. Learn more about the future of blockchain marketing here: Ultimate Guide to Blockchain Growth

If you are fanatic about marketing the blockchain as much as we are, Viewstream would love to discuss what we can do for you. Let’s talk!

Marketing the Blockchain

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Viewstream has launched a blockchain marketing and communications practice to help bring the human touch to blockchain companies.

As early Bitcoin miners and investors, we get the tech. Our experience with marketing and communications with over 100 top companies like Microsoft, Adobe and Amazon mean we can help blockchain companies achieve exponential growth.

Take a look at our page to learn how to market the blockchain: www.viewstream.com/blockchain/