Project Spotlight – May 2022

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SAN FRANCISCO, CA

Viewstream Recognized for Creative Excellence with Fourteen 2022 Telly Awards

Viewstream, the Brand-to-Demand Agency, received numerous accolades at the 43rd Annual Telly Awards. The Telly Awards, a premier award honoring outstanding creative work in video, film production and digital marketing, presented Viewstream with 14 Telly Awards this year.

Among tens of thousands of entries, Viewstream was recognized for its creative work supporting the products and brands for start-ups as well as Fortune 500 companies like Adobe, IBM, T-Mobile, UPS and DuPont. Viewstream was presented with four Silver Awards and ten Bronze Awards for 2022 in areas such as directing, 2D Animation, B2B communications and more.

“We believe that marketing can move the world forward and video is an important tool to do that. These awards prove the advanced creative capabilities of both our team and the leading clients we collaborate with.”

John Assalian
Founder + CEO
john@viewstream.com


Telly Award Winners

T-Mobile: Keynote Introduction
Business-to-Business
Promotional Video
Emerge: Culture
Recruitment
Promotional Video
Prosimo: Explainer
Editing
Promotional Video
Sion Power: Building the Future of Batteries
3D Graphics / Animation
Promotional Video
McRoskey: Showroom Experience
Directing
Promotional Video
Willdan: Customer Testimonial
Directing
Promotional Video
DuPont: Great Stuff™
Education & Training
Promotional Video
Emerge: The Emerge Platform
Use of 2D Animation
Promotional Video
ISG: The World Is Changing
Use of Stock Footage
Promotional Video
Envase: Envase Lite Introduction
Use of 2D Animation
Promotional Video
Vesta: Vesta Transaction
Use of 2D Animation
Promotional Video
Zonar: This is Zonar
Editing
Promotional Video
UPS: Express Critical – When Fast Isn’t Fast Enough
Direction
Promotional Video
IBM & Adobe: Experience Transformation
Remote Production
Promotional Video

DID YOU KNOW?

Viewstream Does SEO/SEM

Viewstream launches SEO/SEM, extending Brand to Demand to this critical arena. With Viewstream SEO/SEM you will receive award-winning service, strategy and execution from a trusted team. Our clients find that investment in SEO/SEM generates more traffic and, more importantly, measurable ROI from organic search. We don’t just help you to rank higher, we earn SQLs, pipeline, and customers.

Please reach out to Andrew Assalian (aassalian@viewstream.com) to schedule an introduction call.


Best regards,
The Team @ Viewstream

Project Spotlight – April 2022

on

WEB

Finding Meaningful Employment for Veterans

Sharp Decisions stands out from its competitors for their team-based approach to consulting solutions. However, it is their V.E.T.S.™ Program that truly differentiates them from the rest. The Vocation, Education, and Training for Service Members (and their spouses) Program has found meaningful employment for over 800 veterans since 2013 when it launched. Viewstream recently revamped Sharp Decisions’ website, creating a new webpage for the V.E.T.S.™ Program in the process. The new webpage gives interested parties a location to learn about the program, submit their applications, and read about V.E.T.S.™ Program graduates. This new webpage makes it so much easier for interested veterans to apply to the program. View Website

“Perhaps the best part about working with Sharp Decisions has been my involvement in anything related to the V.E.T.S.™ Program. Listening to veterans tell their stories about transitioning out of the military into the corporate arena has been very inspiring. Sharp Decisions’ program for veterans really does change lives, and I am glad to have had a hand in working on the website.”

Chris Romano
Copywriter
cromano@viewstream.com


VIDEO

Explainer Videos Done Right

CarePort needed an explainer video to highlight the key features and value propositions of their Referral Management product. Viewstream developed a narrative for the video to drive long-term users to upgrade their current Referral Management subscription and paired it with spot-on creative to meet CarePort brand guidelines. Viewstream was able to add additional value by delivering a social teaser version to promote the long-form edit.
Watch Video

“From the initial manuscript, to design, and then to final animation, the catalyst for the Careport video was the trust in one another to deliver on the client’s vision. The end result of this collaborative partnership is not only a happy client but the relationships forged with your coworkers.”

Patrick Gruwell
Sr. Visual Designer
pgruwell@viewstream.com


DID YOU KNOW?

Viewstream Has SF Giants Tickets

SF Giants fan? San Francisco friends and clients—please email john@viewstream.com if you’d like to attend a Giants baseball game. Outside the San Francisco area? Email us and ask about tickets all over the MLB and let us know the game you’d to attend. It’s our way of saying thanks for being a valued client, friend and newsletter subscriber.


Best regards,
The Team @ Viewstream

VIDEO

Building a Positive Reputation

Reputation is a trailblazer in Reputation Experience Management, and they’ve built the leading platform to enhance customer experience, improve the presence of brands online and connect them with the communities that matter. Viewstream recently worked with the Reputation team to produce a series of 11 engaging product videos that clearly articulated each product’s unique value proposition. These videos are leveraged on the Reputation website, within the platform, and across social and paid media channels so current customers, as well as prospects, have eyes on the entire platform ecosystem. Watch Video

“As brand builders ourselves, it’s always such a pleasure having the opportunity to partner with a client whose brand is thoughtful, both visually and strategically, right from the start. We can’t wait to see what amazing things lie ahead for this company.”

Maureen Cole
VP of Accounts
mcole@viewstream.com



DEMAND

Data at Your Fingertips

Viewstream created an ABM campaign for Autodesk targeted to Building Owners to get the audience to think and understand what digital transformation is, why it is important, and how the use of BIM and design collaboration tools within their organization and across building projects facilitate this transformation. The Viewstream team was responsible for the high-level campaign messaging, creative visual conceptualization, producing the high-value content pieces, and all of the associated traffic drivers for the campaign. Visit Campaign

“Viewstream developed the assets for this campaign just as Autodesk was launching a refresh of their entire brand. This gave our team some very interesting creative opportunities and challenged us to look beyond the boundaries of branded design. It also enabled us to tell a compelling story about how digital transformation is changing the present, as well as shaping the future.”

Bill Kutsch 
Sr Art Director
bkutsch@viewstream.com


VIDEO

Welcome to the Clinician Café

Viewstream was approached by the University of Missouri – Kansas City’s School of Nursing & Health Sciences to create an animated video to promote the Clinician Café. The Clinician Café is a central hub of information and resources providing best practices for Family Planning Clinicians on topics around sexual and reproductive healthcare. The Clinician Café and its content is supported by the National Clinical Training Center for Family Planning (NCTCFP) and the U.S. Department of Health and Human Services (HHS). Viewstream created a fun and engaging video using character animation to help promote and drive adoption to these training services. The client was thrilled with the final video asset. Watch Video

“Working on a project that promotes training for clinicians on potentially life-saving services makes you feel like you’re making a difference in some small way, and that’s the best feeling in the world.”

Don Sparks
VP of Accounts
dsparks@viewstream.com


Best regards,
The Team @ Viewstream

VIDEO

Where Will You Begin?

Vistage needed a video to open their 2022 slate of Vistage Executive Summits. The goal of the project was to create a visually rich video that set an inspiring and upbeat tone for the Executive Summit, immediately grabbing attention and challenging the audience to think of their leadership styles from a different perspective. Watch Video

 “We’ve had the honor of creating the opening video for Vistage’s Executive Summit for a few years now, but this year’s was special because it was the first time holding the event in person in two years. Knowing that we wanted to try to tell that story visually while also weaving the core theme of the event throughout. Our design team nailed the creative direction, and with powerful music to drive it home, I think the final video is a great example of why Vistage keeps coming back to Viewstream to kick off their annual summit.”

Travis Dixon
Creative Director, Motion
tdixon@viewstream.com


WEBSITE

Experience Marketing Insider Summit

The evolving data landscape is forcing third-party cookies and identifiers out to meet the growing demands for consumer privacy, forcing brands to adopt new solutions for personalized marketing at scale. As a global leader in marketing and media solutions, Epsilon partnered with Viewstream to develop a microsite and a micro-targeted email campaign strategy to attract C-Suite level clients to Palm Beach for two days of workshops led by industry experts on the solutions for adapting in the fast-changing landscape without third-party cookies. Visit Website

“Working with Epsilon to develop and promote the Insider Summit to key decision-makers from the biggest brands in the country required a more personalized approach to our outreach execution. In addition, working with our design and development teams to shape a visually compelling website that prioritized the user experience for increased registration was not only rewarding but achieved great results for the event and the client.”

Sandra Pulido 
Senior Account Executive
spulido@viewstream.com


DID YOU KNOW?

Viewstream Does Staffing

Teams are at the heart of business success. That’s why we launched Viewstream Staffing.

Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires and recruitment support. For more information, visit: viewstream-staffing.com

If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing.


Best regards,
The Team @ Viewstream

VIDEO

The World is Changing

ISG needed a sizzle video to show how they help clients on their digital transformation. Viewstream created a contemporary motion beauty, with clean motion creative, challenger statements, and an audio cameo from the CEO. Watch Video

“As the leading Digital Transformation company, ISG means forward thinking innovation and value. My creative approach was to communicate elegant exuberance with a restrained, contemporary style.”

Joel Yabrudy
Motion Creative Director
joel@viewstream.com


WEBSITE

A Bright Future

A Bright Future

As the global leader in advising, designing, and engineering high-efficiency air pollution control solutions for all industries, AZZURO asked Viewstream to develop an all-new website for them that would highlight their vast array of products and solutions. One of the main goals was to incorporate and transform the amazing 3D models of their products into an interactive web experience. Visit Website

“The Azzuro website was a joy to work on. We set out with the goal of creating a site that would effectively tell the Azzuro story and also delight end-users with a high degree of interactivity. I believe we smashed these goals out of the park. As a developer, I enjoyed creating systems that gave our client the freedom to change and adapt the content to fit their needs, while maintaining our UX designers’ creative vision.”

Frank Collins
Web Developer
fcollins@viewstream.com


VIDEO

Building the Future of Batteries

Building the Future of Batteries

Viewstream was approached by Sion Power to help tell their story and bring a game-changing product to market. Sion Power produces state-of-the-art energy storage systems that advance the future needs of electric vehicle and aerospace markets. Licerion, a lithium metal battery technology, is the result of decades of research and development and provides the highest combination of specific energy, energy density, cycle life, and safety. Viewstream worked closely with Sion Power scientists and subject matter experts to gain insights on this complex technology and simplify it for their sophisticated audience. The result was an engaging overview video that will help investors and potential customers understand the value of this future-forward technology. Watch Video

“We have a mantra at Viewstream, “Put great things into the world” and we do that through story and creative. When working with a client like Sion Power, there is an immediate synergy. They are moving the world forward through research and technological advancements and we are helping them get that story out into the world.”

Don Sparks
VP of Accounts
dsparks@viewstream.com


DID YOU KNOW?

Viewstream does Staffing

Teams are at the heart of business success. That’s why we launched Viewstream Staffing.

Viewstream Staffing delivers all your marketing and creative staffing needs, including key contract talent, employee hires, and recruitment support. For more information, visit: viewstream-staffing.com

Sasha Brannum

If you or your team require assistance to attract and hire marketing and creative staffing, please contact Sasha Brannum, CEO at Viewstream Staffing.


Best regards,
The Team @ Viewstream

Viewstream is proud to announce that we have once again been selected by the editors of Chief Marketer for the CM200, a carefully curated list of the top 200 marketing agencies for the coming year. The CM200 was created to call attention to the most exciting agencies across a variety of disciplines, and we are honored to be included as one of the selections in the Digital/Content category.

Viewstream was selected for inclusion based on the 11 new Telly Awards we have added to our ever-growing collection, as well as our work with a host of new clients, including Intel and T-Mobile, as well as existing clients like Microsoft, Adobe, and Boston Dynamics. Interested in what it takes to be one of the top marketing agencies in the entire U.S.? Check out some of the award-winning content we’ve produced for a diverse array of clients or get in touch today to discover what Viewstream can create for you.

VIDEO

University of Missouri Video

This project was developed by the University of Missouri – Kansas City, funded by and produced for the Centers for Disease Control and Prevention. The video series was created to bring attention to the goal of eradicating the HIV epidemic, especially in the hardest-hit communities. This series was created in both English and Spanish to make it more accessible to as many people as possible. Bright colors and a fun animation style approach were used in hopes of holding viewers’ attention on a very data-driven subject matter.

“I was excited to be a part of this series that aims to spread important, life-saving information. The biggest challenge in a series like this is making it entertaining, yet still easy to follow. It was a fulfilling project to be involved with, for sure!”

Kim White
Motion Designer & Video Editor


ARTICLE

Bring Out the Cool

Lumber. Software for HR. Insurance brokerages. Cleaning supplies. Drilling solutions. On the surface, these are decidedly unsexy products. But underneath, they solve real customer pain points and needs. Someone cares deeply about some aspect of all products. The question is: How do you bring out the cool? Read on to discover how to bring out the “sexy” in your products. Read More

John Assalian
Founder + CEO
john@viewstream.com


CREATIVE PROJECT

I am an Autodesker

Creating engaging and authentic video content doesn’t always require a big budget. Autodesk had an urgent need to tell their “Autodesker” story for a quickly approaching Brand launch. Utilizing self-recorded testimonials captured via Zoom, Viewstream quickly established a creative approach and edited together an authentic video using the words of Autodesk employees and families. View Video

“This video project was especially fun. I loved seeing so many happy people who are proud to be a part of something. I’ve been working directly with Autodesk for over 14 years so I feel like I’m an Autodesker too.”

Adam Zacek
VP of Accounts
azacek@viewstream.com


CREATIVE PROJECT

A Winning Roadmap

Unanet tapped Viewstream for a broad-reaching creative campaign to promote their highly coveted 2021 GAUGE Report. Commonly referred to as “the best resource available for benchmarking a firm’s metrics against the GovCon industry” Viewstream designed a high-impact Landing Page, Email template as well as Display/Social Ads to inspire interest and encourage downloads of Unanet’s government contracting report. Safe to say, this campaign had the roadmap to success. View Landing Page

“Unanet’s annual GAUGE Report is such a key resource for the GovCon industry, so I took great pleasure in helping manage and guide this highly-focused and targeted campaign. As a result, we were able to reach a responsive audience excited to access the report and apply its relevant content to their business – thus making a positive impact on their bottom line for years to come.”

Jeff Carter
Account Manager
jcarter@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

CREATIVE PROJECT

Adobe Partner Portal

The Adobe Video, Motion, and Audio Partner Program Portal was created to showcase the hundreds of industry-leading solutions that are transforming the way motion-rich content is being created by Adobe customers. The portal helps Adobe customers search for solutions that best fit their creative workflows and allows existing partners to showcase their solutions and access tools and resources to grow their partnership with Adobe.

“Adobe has managed to curate a diverse group of partners who provide creative solutions for producing motion-rich content. They approached us to help organize their partner assets and provide an easy way for customers to find partners that fit their own creative workflow. The portal solution that we created allows Adobe to nurture the relationships they have built with existing partners and enroll new partners going forward.”

Don Sparks 
Director of Account Strategy
dsparks@viewstream.com


VIDEO

Willdan – “We Do That”

Willdan provides professional technical and consulting services to public and private utilities, public agencies at all levels of government, and commercial and industrial firms. Willdan wanted to create a company overview video that also featured customer testimonial to reinforce key messaging. With a deep bench of projects serving the Architecture, Engineering, and Construction industries, Willdan found a partner in Viewstream that understands their businesses and challenges.

“The Viewstream Video Production Team spent two days onsite at Willdan headquarters in Anaheim, CA to film this video. We captured sincere testimonial from company clients and from key company executives. In post-production we apply motion-creative and insightful storytelling skills to make for a lively and informative viewing experience.

Andrew Assalian 
SVP Operations & Accounts
aassalian@viewstream.com


ARTICLE

5 Flywheels For Go To Market Success

Go-to-market is your overall marketing program to win in the marketplace. A successful strategy needs to communicate to audiences your unique value proposition, get prospects into your sales cycle, and then continuously earn revenue from them over the longest possible period of time.

As Peter Drucker, the founder of modern business management, emphatically wrote, “…the business enterprise has two—and only two—basic functions: marketing and innovation.” This article covers the first function: marketing… Read More

John Assalian
CEO
john@viewstream.com


CREATIVE PROJECT

Microsoft Partner Communications

A partner’s source for sales play information, Plays-in-a-Box (PiBs) bring together capacity and enablement, go-to-market, and co-selling resources by solution area. Microsoft PiBs align with six solution areas: Business Applications, Data, and AI, Digital and App Innovation, Infrastructure, Modern Workplace and Surface, and Security. Each PiB provides the tools a partner needs to help their customers with their digital transformation. All plays are packaged in a simple, easy-to-use format.

“Organizations as expansive as Microsoft often struggle to enable their partner sales initiatives while maintaining alignment and consistency with the main brand. We at Viewstream always enjoy the challenge of marrying strategy and utility with beautiful creative and a delightful end-user experience.”

Rob McLay 
VP of Creative
rmclay@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is ‘brand to demand’.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

VIDEO

Autodesk Smart Cities

As the global leader in “Design and Make” software for the AEC industry, being at the cutting edge of thought leadership is crucial. Autodesk looked to Viewstream to help craft The Future of Making Things story through a series of videos on complex topics such as Generative Design, DFMA, IoT, Robotics, and their spotlight: Smart Cities. The team at Viewstream took this project from initial discovery interviews to on-site video production at Autodesk offices in Toronto and Boston, through post-production and final delivery.

“An in-depth discovery process is crucial to create successful thought leadership videos. Smart Cities is a great example of getting under the hood of a topic through pre-interviews and then reverse engineering to craft the desired narrative. Autodesk was able to approve the exact story on paper before we arrived onsite to roll camera.”

Adam Zacek 
Director of Accounts
azacek@viewstream.com


ARTICLE

12 Practices To Grow Your Business With Video

In the contemporary digital world, video is a popular medium of choice for everyone from Generation Z to boomers. I lead a creative digital agency that specializes in video marketing. Business owners and clients continually report positive ROI using video in their marketing. Users consistently cite product videos as helpful in their purchase decision.

Video can be a powerful driver in boosting conversions and increases sales. With the compelling value propositions, video is worth the investment to grow your business. Here are 12 best practices to maximize your ROI with video… Read More

John Assalian
CEO
john@viewstream.com


CREATIVE PROJECT

AWS and Deloitte Microsite

PROJECT DELIVERABLES:

Microsite Design & Development, 2 PDF Lead Magnets – Copywritten and Designed, Media Plan/Buy/Management + Ad Creative Production


Viewstream developed a (digital) marketing campaign for the Amazon Web Services and Deloitte partnership to drive awareness of Mainframe Migration and the overall AWS and Deloitte solution. By creating urgency in the marketplace and communicating how enterprises can transform their mainframe legacy applications and migrate to the AWS Cloud, we were able to deliver high-quality and targeted leads to the Deloitte sales organization.

“This whole campaign centered around clearly communicating the benefits to the target audience, including streamlining modernization process, increasing business agility, realizing cost savings and enabling staff transition.”

Maureen Serrao Cole
VP of Accounts
mcole@viewstream.com


DID YOU KNOW?

Viewstream does “Brand to Demand”

Delivering the full creative strategy arc, from brand conception to demand generation. We produce award-winning creative to tell your story, deploy disruptive digital media strategies, and win in the marketplace. This is “brand to demand”.

Download our capabilities deck to learn more.


Best regards,
The Team @ Viewstream

CREATIVE PROJECT

Microsoft – Play-in-a-Box

PROJECT DELIVERABLES:

Play-in-a-Box Website, Presentations, and Videos


Viewstream teamed up with Microsoft to launch the US Partner Play-in-a-Box (PiBs) resources for 14 FY22 Sales Plays spanning six key solution areas. The sales plays are specifically designed to get partners selling fast with key Microsoft solution areas like Data and AI, as well help drive customer acquisition and revenue. The resources included presentations and videos for each play, as well as the various communications to launch the program internally.

“Viewstream created a set of diverse resources for Microsoft’s internal sales teams and partners that are easy to use and understand; they are also flexible and adaptive. We have a high standard for visual communication, and our creators maintained this while keeping the assets open to the changing needs of a rapidly evolving sales environment.”

Bill Kutsch
Creative Director
bkutsch@viewstream.com


VIDEO

Altais – Overview Video

Altais is transforming patient care and creating better experiences for physicians and clinicians through their eNable platform. Viewstream created an uplifting, fast-paced video to communicate the impact this platform can have for healthcare professionals seeking to develop deeper relationships with those they serve.

“From the concept and scripting to design and editing, every element of this video came together perfectly. It’s truly a great example of what Viewstream can do when we combine our various talents in pursuit of impactful storytelling.”

John Holton
Executive Producer
jholton@viewstream.com


DID YOU KNOW?

Viewstream does Virtual Events

Whether it’s for an audience of millions or a small sales conference, Viewstream creates lasting impressions with our Virtual Events practice. Since COVID, our practice has grown significantly for clients like Adobe, Deloitte Digital, CDW, ESRI, and a lot more. Recently we partnered with MEZ Creative and Intersect ENT to deliver the best experience for all viewers for their annual sales conference, now done online. Events can feature thirty-plus video presentations, live moderated chat, zoom conferences, and a lot more. Connect with us for a private demonstration and learn how we change businesses with our virtual event practice.

Email john@viewstream.com to schedule a demo.


Best regards,
The Team @ Viewstream