Marketing evolves down funnel
In the Customer Experience era, there is a growing need for content at the later stages of the funnel, including Customer Success, retention and sales enablement. The data shows the post-sales interaction impacts LTCV and marketers need to be included to generate high quality and brand coordinated content.
The Revenue Org
The great divide between Marketing and Sales is finally coming to an end—aligning in the “revenue” org. Carpe Diem!
Video is the king of content, but other formats like eBooks, blogs, customer content, are just as relevant. Video is also a good format to try some new things. What’s in your content maps?
One to one
One to one Marketing is the new normal. ABM is what got us here. You ought to be targeting down to the contact level in your marketing. If you’re not tackling precision, personalized marketing, you’re still in the billboard era.
Let the “marks” pay the price in social media. Savvy marketers’ arbitrage against the newbies by triangulating first party data, contextual targeting and firmographics. Don’t ignore the “legacy” online publishers. Publishers are hurting in the “brave new” social media world, where there are deals and audiences to be discovered.
All our campaign data shows personalization generates better results. Personalization can occur at many different levels, including industry or firmographic segmentation.
Viewstream has invented a new way to capture customer content using Facebook portals. It’s very high quality, and best of all significantly reduces the costs of video testimonials.
Viewstream has a new core value: Challenge Everything! This is the year to challenge the way things have always been done. Try new things. Iterate. Experiment. Exercise your marketing muscle! Let’s work on some new and innovative programs. Together.