Viewstream Wins 8 New Telly Awards

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Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection!

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The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video.

In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!

vs-digital-healthcareViewstream is joining the digital health marketing game. Inside this whitepaper, you’ll discover how to accelerate marketing your service line or MedTech solution to hospitals and health systems. Uncover 4 ways to get noticed with this Viewstream white paper.

Here is the link to our whitepaper to learn more: Digital Health: Reaching The Hospital C-Suite

You don’t want to miss out on what Viewstream can offer your business.

Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work.

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1. Focus on your KPIs

Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts.

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2. Superior Storytelling

It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company.

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3. Modern Approach to Design

The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video.

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Award Spotlight—UPS: Where Business Takes Shape

Project Summary:

Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division.

“The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.”

-Joel Yabrudy, Creative Manager

We would love to discuss what Viewstream can do for you. Let’s talk!

Creating a Community with Your Customers

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A community is easily one of the most important concepts in marketing. By making your customers feel they are not alone in their experience, but rather part of a larger group that shares the experience with them, you engender a feeling of being an important piece of a larger body.

Individual customers are the building blocks of a successful business, but by bringing them together and giving them a sense of being in a community you can connect with them in ways not seen in traditional business/customer relations. This will transform your customer base from a list of names into a useful tool that can be used to further your marketing goals.

1. Campaigns with Engaging Content

Rather than using generic campaigns to throw a wide net, aim for content that can speak to your customers on a personal level. Find out what they need that differs from others, and make sure that your campaigns convey that you can give it to them. A company with an engaging campaign that can address a customer’s needs before they bring them up will feel.

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2. Foster a Sense of Friendship

As a customer of a large company, it is easy to feel like you are viewed as a statistic on a screen. You want your customers not to feel like stats, but rather like friends of the people acting as their points of contact. There are many ways to do this, and it can be as easy as having a conversation or asking them about something they mentioned the last time you spoke. If you remember that the customer’s daughter was having a birthday and ask them how it went, they will be reminded that they are talking to someone who genuinely cares about them and is interested in their needs.

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3. Content and Community Hubs

Sometimes the best way to create a community is to literally create a community. Have an online community hub that will bring together all of your customers in one space, allowing them to interact with one another on forums. This not only allows them to more easily find solutions to any problems they might be having but also connects them with other customers who share the same experiences as them. A lot of times all a community needs to grow is the proper space to grow within. Here is just one example of the type of community hub that Viewstream can assist you in creating:  https://civil-community.autodesk.com/

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4. Hold In-person Events

Having your customers communicating on a forum is a great way to plant the seed of a community, but to truly begin to build bonds it is important to have them meet each other in person. Whether it be a large conference or a small mixer, having your customers see each other face-to-face can be the catalyst that takes them from being names on a forum to true members of a thriving community.

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5. Improve the Customer Journey

Take a look at the journey a customer takes when using your company’s services. Does it feel like a cookie cutter approach that is applied to every new customer, or does it make them feel as if the entire experience was made just for them? In a real community, the specific needs of each customer are taken just as seriously as what is needed by every customer

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Viewstream is here to help you to create everything from your own community hub to campaigns with engagement as the main objective.

Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection!

Telly_Awards_t750x550

The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video.

In addition, Viewstream was honored with five Bronze Awards for our work with  Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in  Promotional Videos and Online Commercials.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you.  Let’s talk!

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The future is blockchain and blockchain is the future. There is no doubt about this. Blockchain will be the technology that an array of industries is based upon, including forming contracts, keeping track of ownership, distributing data, and yes, marketing!

Blockchain is best known as the technology that cryptocurrencies are built upon, but they have nearly limitless uses outside of crypto as well. A blockchain is basically just a ledger that, instead of being stored in a single location, is distributed to all users so that each transaction can be verified by everyone who has a copy of the ledger. Large companies such as Walmart and JP Morgan are already investing in blockchain technology, a move that is mirrored on the start-up side as well with over $2 billion dollars invested into ICOs in 2017. It is only a matter of time before customers in all types of
businesses expect the value of blockchain technology to be a part of their user experience.

So, how do you approach the marketing of blockchain to various audiences? We set out to answer that question in our new eBook. Learn more about the future of blockchain marketing here: Ultimate Guide to Blockchain Growth

If you are fanatic about marketing the blockchain as much as we are, Viewstream would love to discuss what we can do for you. Let’s talk!

This past week, our Viewstream team was on-site at Palo Alto Networks live webcast: Epic Cloud Security.

With over 13,000 registrations for the event, Viewstream delivered a full HD video stream to offices all over the globe. The stream was fully integrated on the client’s page, with moderated social media interaction enabled. The recording was then re-purposed for a simulated screening in Sydney and Singapore. The event was a complete success.

Enjoy some behind the scenes look at our team making sure everything runs smoothly.

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How to Record an iPad Screen

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A couple months ago, we posted an article about marketing mobile solutions with video. A growing number of our video clients want to show off their mobile chops—to illustrate their new app, to give tutorials on software use on the go, or to display their work on mobile devices. As we mentioned in the article, one of our clients recently tasked us with recording a demo from an iPad, which presented a number of challenges, including harsh shadows, rough resolution, and flickers on the screen. Fortunately, we devised a system that worked.

We thought that we would answer the question, “How do you record an iPad screen?” We’ll even take this a stop further and explain how to create a final video with a composited, animated background using a green screen.

60 is the Magic Number

Most videographers know that shooting television and computer screens has historically been an issue, as the refresh rate of the screens never seem to match the standard video camera frame rates. This issue has been negated by LCD screens, which do not create the annoying CRT-like flicker. Mobile devices, however, have brought back the challenges of screen refresh rates.

The iPad 2, for instance, refreshes at 60Hz, or 60 times per second. If your camera’s frame rate is not matching this, you will experience shuttering and flickering throughout your video as you record the screen. In addition, filming screens in interlaced (vs. progressive) mode can lead to blurry motion and jagged images. We overcame these challenges by recording at 720p/60p. For our needs, 720p created an image large enough for our final output. With a native frame rate of 60 progressive frames per second and a shutter speed of 1/60.00, we knew we could match the refresh in the iPad. To dial into the refresh, we used the Syncro Scan feature on the camera set at 1/60.00 to ensure the camera and the screen were hitting at the right times. Shuttering and flickering were gone instantly!

Positioning and Lighting

Another challenge with recording an iPad is the need to have it steady and flat on a table for easy access by the hand that is navigating the screen. If you shoot straight down, you will get the camera’s reflection on the screen. Plus, with improper lighting, you will have harsh shadows on the iPad screen, as well as on your tabletop, which is challenging if you plan to key out the background.

That the angle of the iPad screen and that of the camera lens must be parallel. If they are at different angles, with this close of a focal length you will definitely notice a distortion on shape of the iPad in post, with one side longer than the other. We slipped a notebook under our cloth to prop up the iPad, and matched that angle to the angle of the camera lens to ensure we were hitting it straight on. Your iPad also has an option to turn off the automatic orientation feature, so the slight angle you keep the device at will not flip the image on the iPad screen.

QUICK TIP: Shoot the iPad upside down so the hand enters the camera viewfinder from the top. This way, your tripod will not get in the way of the actions of the hand. Just rotate the image 180 degrees in your editing software.

With the right camera settings and sotting techniques, you can capture clean, flicker-free shots of your tablet or smartphone in action.

Also, you want to create a consistent soft light across the entire area with as big of a spread as possible. You can achieve this by using two softlights off to each side of and above the iPad, and/or reflecting bright lights off a large white surface, such as a wall or bounce card, to achieve the same effect. It took some tweaking between light placement to make sure we were not getting light reflection on the iPad screen, and that we had effectively removed any unwanted shadows. Make sure to move the hand around above the iPad, and bend the fingers to check for dark shadows on the skin.

QUICK TIP: In setting the iris on the camera, you need to find a balance between the brightness of the iPad screen and the hand working the device. You can adjust both the camera’s iris and the brightness of the iPad screen to find a bright, consistent image for the camera’s sensor.

Once the camera’s settings are in place, and the lighting is where you want it, you are ready to record!

While Shooting

During the recording, make sure your hand model removes their hand from the screen area anytime it is not being used to manipulate the screen. This way the viewer can have a full view of the screen, and edits between screens remain seamless.

QUICK TIP: Keep the shot clean by wiping the iPad screen with cleaner between takes. In this lighting, smudges can obstruct what you are trying to show on the screen.

Adjustments in Post

In the case of our project, we wanted to create an animated backdrop for the iPad. We placed the iPad on piece of green screen cloth, and made sure our lighting did not create the harsh shadows that would make keying difficult. With a shadow-free surface, adding the key channel to iPad video is relatively painless. But remember that you will likely lose quality on the actual screen itself due to the key. To get around this loss, simply create a duplicate layer in your edit, with a matte around the screen for complete image clarity.

As more and more businesses move their offerings and platforms to mobile devices, creating videos to illustrate mobile capabilities will certainly become more prevalent. With the process outlined above, you can ensure clear and clean demonstrations of your mobile solution in action.