Think Smart Video

on

As travel and in-person events get canceled, leading companies can leverage Viewstream services to make videos without travel or in-person crews.

How? We use a smart camera to record in the safety and comfort of your own home or office. We have a video director on one side and the subject on the other side. See examples here: www.viewstream.com/no-travel/

Contact john@viewstream.com for more information.


Quality over quantity.

You’ve heard it a thousand times, you’ll hear it a thousand more. But when it comes to content marketing, it’s more than just a banal platitude. It’s the most important factor in setting brands apart, improving engagement and driving revenue.

If you have a network of partners, resellers, or agents creating their own marketing materials, the results can be less than desirable. Low-quality content risks being ignored, or worse, alienating potential audiences. Without the appropriate resources and experience, your network could be producing content that fudges quality standards and fumbles key value propositions. Nobody wants that.

Almost anyone can create content these days. However, not everyone has the proper tools or expertise to create high-quality content that cuts through the noise and makes an impact.

Viewstream Branded Video Service has the skills and resources needed to create high-quality content for your partners, resellers, or agents. Leveraging a fast and efficient algorithmic environment, the Viewstream Branded Video Service produces highly personalized content to make your network’s products and services stand out.

With Viewstream leading the creative process, you can improve the marketing capabilities of your network and foster stronger relationships with partners who lack the experience needed to create effective visual content. Take a look at all of our branded video examples and discover the value that these essential marketing assets can provide.

Ready to add value to your network by producing impressive marketing materials? Contact Viewstream to learn more and get your branded video today.

This past week, our Viewstream team was on-site at Palo Alto Networks live webcast: Epic Cloud Security.

With over 13,000 registrations for the event, Viewstream delivered a full HD video stream to offices all over the globe. The stream was fully integrated on the client’s page, with moderated social media interaction enabled. The recording was then re-purposed for a simulated screening in Sydney and Singapore. The event was a complete success.

Enjoy some behind the scenes look at our team making sure everything runs smoothly.

IMG_8357Image uploaded from iOS (1)

bts

IMG_8331
IMG_8343

It’s no secret that video is a key component in any successful marketing strategy. Audiences are inundated with content like never before, and videos possess undeniable advantages when it comes to supplying them with valuable information efficiently, as well as drawing out the responses marketers are looking for. 

  • 1/3 of internet activity is now spent watching videos
  • Average profit per user for video is $8.34, ten times higher than photo ads
  • 4x as many users would rather watch a video about a product than read about it

But between finding the right producer, hiring talent, shooting, and editing, the cost of high-quality videos and time it takes to create them can add up quickly. With the Viewstream Video Engine, your company can cash in on all the benefits of adding video to your marketing materials without any of the complications. 

The Viewstream Video Engine can turn URLs, spreadsheets, or several other sources into custom videos with unmatched turnaround times and cost-effectiveness. Without any production companies, scriptwriting, or filming, we can help your company create any number of professional-quality videos packed with valuable information.

The benefits go beyond the efficient sharing of information. In an age where 93% of online experiences begin with search engines, companies in nearly every industry would be wise to place focus on boosting their rankings for relevant search terms. And while optimizing written can go a long way, implementing video immediately improves load times, boosts rankings and, in turn, brings in more customers.

When search engines crawl your site, they look at more than the words on each page. They also pull keywords from videos and their descriptions for relevance scores and even count video views when checking for content quality. This makes adding video a multi-faceted advantage for marketers who want to put their business on the front page. 

Ready to rapidly and easily ramp up your video marketing efforts? Contact us for more information about how the Viewstream Video Engine can help. 

Genasys Brand Reveal

on

Congratulations to our client, Genasys, on their new brand! Their official launch date, October 23rd, 2019, showcased Viewstream branding and visual design work on the Nasdaq Tower in Times Square. Genasys is a critical communication system that is being used in 72 countries around the world in diverse applications, including public safety, national emergency warning systems, mass notification, defense, law enforcement, critical infrastructure protection, and many more.

Viewstream had a great opportunity where we took a company through the entire marketing and communications spectrum, including changing the company name, to doing a new brand positioning & identity, to brand launch, PR and a new website.  We are proud to collaborate with Genasys and help create the brand for this amazing company.

If you’re in the market for new branding, Viewstream can help reposition your company. Check out some of our award-winning work and let’s get in touch.

Viewstream Wins 8 New Telly Awards

on

Viewstream videos won big at the 40th Annual Telly Awards. We’ll be adding eight Telly Awards to our collection!

Telly_Awards_t750x550

The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with Adobe and Accenture in Promotional Video.

In addition, Viewstream was honored with six Bronze Awards for our work with Green Orbit, AT&T, Autodesk, American Global Logistics, Datacolor, Adobe, and Accenture in Promotional Videos and Non-Broadcast Craft.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you. Let’s talk!

vs-digital-healthcareViewstream is joining the digital health marketing game. Inside this whitepaper, you’ll discover how to accelerate marketing your service line or MedTech solution to hospitals and health systems. Uncover 4 ways to get noticed with this Viewstream white paper.

Here is the link to our whitepaper to learn more: Digital Health: Reaching The Hospital C-Suite

You don’t want to miss out on what Viewstream can offer your business.

Viewstream had a successful night at the 39th Annual Telly Awards garnered us seven statues, including two Silver Tellys. Take a look below for three ways that Viewstream manages to achieve the award-winning quality of our work.

Telly_Awards_t750x550

1. Focus on your KPIs

Viewstream works flatter than other marketing agencies. What that means is that we cut down on the number of layers between you and the creative team. Every team member is fully aware of your goals and is able to gain a unique understanding that you can only get through direct communication. It’s with that understanding that Viewstream is able to create the highest quality tailored content, starting with your specific KPIs and building out from there. At Viewstream we take a customized, integrated approach to the way the team interacts.

2018-09-17_11-34-53

2. Superior Storytelling

It’s not just telling a story about your product, it’s finding the story that your product tells. At Viewstream we’re not looking to fit your product into a preconceived narrative. By taking a step back first and looking at all the facts and research, we can gain a deeper understanding of what you’re trying to market, to whom, and the benefits it can bring them. Once the structure of the narrative begins to come into focus you can be sure it’s based on qualities that are inherent to your product, vision, and company.

2018-09-17_12-19-27

3. Modern Approach to Design

The truth is a lot of videos are created by traditional video production teams. This may work for traditional video, but in marketing, it can lead to a lot of outdated looks. At Viewstream, our creative team works on more than just videos, producing award-winning content across mediums. This gets you a more sophisticated design look and modern visuals, thanks to creatives who pull their skills from multiple different disciplines rather than just video.

iStock_89647545_Facebook

Award Spotlight—UPS: Where Business Takes Shape

Project Summary:

Viewstream worked with UPS to create a video showcasing the services offered by their Logistics and Distribution division.

“The motion design aspect of this, and most projects was essentially a two-part process. Once we had a basic concept and specific language that went along with it, we translated that into potential visuals -simplified stills and rough animations. This helped the team validate the new creative before going on to the next step, which is execution. In this step, the color palette, backgrounds, timing, and content was refined and inserted into the main timeline. Because we had an existing “blueprint”, this process was replicated much more quickly.”

-Joel Yabrudy, Creative Manager

We would love to discuss what Viewstream can do for you. Let’s talk!

Creating a Community with Your Customers

on

A community is easily one of the most important concepts in marketing. By making your customers feel they are not alone in their experience, but rather part of a larger group that shares the experience with them, you engender a feeling of being an important piece of a larger body.

Individual customers are the building blocks of a successful business, but by bringing them together and giving them a sense of being in a community you can connect with them in ways not seen in traditional business/customer relations. This will transform your customer base from a list of names into a useful tool that can be used to further your marketing goals.

1. Campaigns with Engaging Content

Rather than using generic campaigns to throw a wide net, aim for content that can speak to your customers on a personal level. Find out what they need that differs from others, and make sure that your campaigns convey that you can give it to them. A company with an engaging campaign that can address a customer’s needs before they bring them up will feel.

Socialmediablogpic

2. Foster a Sense of Friendship

As a customer of a large company, it is easy to feel like you are viewed as a statistic on a screen. You want your customers not to feel like stats, but rather like friends of the people acting as their points of contact. There are many ways to do this, and it can be as easy as having a conversation or asking them about something they mentioned the last time you spoke. If you remember that the customer’s daughter was having a birthday and ask them how it went, they will be reminded that they are talking to someone who genuinely cares about them and is interested in their needs.

1531484516_74_6-things-you-didnt-know-about-bad-breakups-and-why-theyre-harder-on-men

3. Content and Community Hubs

Sometimes the best way to create a community is to literally create a community. Have an online community hub that will bring together all of your customers in one space, allowing them to interact with one another on forums. This not only allows them to more easily find solutions to any problems they might be having but also connects them with other customers who share the same experiences as them. A lot of times all a community needs to grow is the proper space to grow within. Here is just one example of the type of community hub that Viewstream can assist you in creating:  https://civil-community.autodesk.com/

iStock-661031668_low-1080x675

4. Hold In-person Events

Having your customers communicating on a forum is a great way to plant the seed of a community, but to truly begin to build bonds it is important to have them meet each other in person. Whether it be a large conference or a small mixer, having your customers see each other face-to-face can be the catalyst that takes them from being names on a forum to true members of a thriving community.

https_cdn.evbuc.comimages374528712324081099341original

5. Improve the Customer Journey

Take a look at the journey a customer takes when using your company’s services. Does it feel like a cookie cutter approach that is applied to every new customer, or does it make them feel as if the entire experience was made just for them? In a real community, the specific needs of each customer are taken just as seriously as what is needed by every customer

Company Helping and Supporting Customer to Success with Care Concept, Person Steps on Graph over a Careful Gesture Hand

Viewstream is here to help you to create everything from your own community hub to campaigns with engagement as the main objective.

Viewstream videos won big at the 39th Annual Telly Awards. We’ll be adding seven Telly Awards to our collection!

Telly_Awards_t750x550

The Telly Awards are like the Academy Awards for business video. Of the nearly 12,000 entries, Viewstream was recognized for its creative work supporting the products and brands of some of the largest companies in the world.

Viewstream was presented with two Silver Telly Awards for our work with UPS and Adobe in Promotional Video.

In addition, Viewstream was honored with five Bronze Awards for our work with  Workfront, Isobar, Wipro, Autodesk AutoCAD, and UPS in  Promotional Videos and Online Commercials.

“Our primary focus has always been to exceed our clients’ expectations with exceptional creative work,” says John Assalian, CEO of Viewstream. “Winning more awards demonstrates the high caliber of our creative work. We have an amazing team and visionary clients.”

If you want award-winning video, Viewstream would love to discuss what we can do for you.  Let’s talk!