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CASE STUDY
CASE STUDY

Opening up limitless possibilities

THE CLIENT

Amazon Web Services partners with Viewstream to open up limitless possibilities for their business.

THE CHALLENGE

AWS saw a massive opportunity to help customers move all enterprise mainframe data from individual company back offices to AWS and its extensive, open platform. To succeed, the AWS team knew they needed to attract and influence critical decision-makers within target industries, including finance, government, and health care. AWS came to Viewstream to reach the right audiences and move their business across multiple target industries.

THE APPROACH

  • Built a high-value, premium-messaged microsite experience
  • Crafted a story designed to target both business and technical points of view.
  • Launched a targeted media campaign focused on one-to-one marketing and strategic outreach using a test and learn approach throughout the media cycle
    MORE CASES STUDIES:
  • PALO ALTO NETWORKS
  • SITETRACKER
  • MICROSOFT
  • ADOBE
  • CRI
  • OMNICELL
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2345

Contacts generated

137

Meetings returned

246%

Overall ROI

See more case studies


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