Viewstream partnered with Microsoft to develop Digital Transformation Ready – a career development program designed to develop and recruit world-leading cloud talent through upskilling and certification courses in Microsoft Business Applications.

Market intelligence firm IDC has predicted that by 2022, 30% of job roles in emerging technologies will go unfilled. Microsoft partnered with Viewstream to address this challenge and attract, train, and increase the talent pool, especially in underrepresented and underserved groups.

With our experience in B2E/B2B marketing, talent recruitment, and site design and development, Viewstream created the Digital Transformation Ready portal. With a media blitz and targeted outreach program, we drove job seekers to the site, which provided training and certifications with a unique upskilling and development program. Viewstream also partnered with community organizations, especially in underrepresented and underserved groups, to drive candidates.

The Digital Transformation Ready program created a holistic experience that incorporated technical learning along with opportunities for qualified participants to apply for jobs immediately with leading Microsoft Partner companies. At the same time, our development team created tools to allow Partner companies to identify the best talent associated with their open positions, creating a strong pull-through effect to accelerate job placements.