As the leading provider of medication management solutions for health systems and pharmacies, Omnicell helps clinicians improve their workflows so they can spend more time focusing on their patients.

With the ASHP Clinical Meeting and Exhibition in Las Vegas, Nevada approaching, Omnicell turned to Viewstream to create a stunning, one-of-a-kind trade show booth experience to wow the audience of 20,000+ pharmacy professionals and industry representatives in attendance. Their exhibition space spanned 80’ x 40’, requiring innovative design and attention-grabbing detail to draw in attendees. As the most important trade show of the year, it was absolutely critical for the booth be a huge driver of business for Omnicell.

Viewstream focused on a strategic approach to highlight how technology and the connection between inpatient, outpatient, and analytics will lead to the transformation of healthcare. Our team developed a design theme and identity for the booth, an “Illuminating Outcomes” messaging narrative, and a creative combination of static and interactive content to showcase how each of Omnicell’s patient care services are all connected to a central, intelligent infrastructure.

Additional key deliverables included printed signage, digital graphics, motion graphics, lifestyle photography, event video, and interactive touchscreen kiosks and web applications. Together, the combined elements of this expansive exhibition shaped a booth experience like no other vendor at this important trade show for Omnicell.