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Accelerating Brand to Demand to move the business forward
Sitetracker invented the category for site-tracking software and has been rapidly growing in a previously uncontested market space. To sustain the momentum, the company needed a brand strategy, message, and visual design. At the same time, the company needed to launch a new website as quickly as possible to skyrocket brand awareness and consideration.
Backed by our extensive experience with high technology clients' brands, positioning, and websites, Viewstream built a strong, differentiated foundation for Sitetracker. The "Deploy What's Next" theme guided us in crafting a beautiful visual identity, fitting of a game-changing company. Viewstream branded the new category, "Deployment Operations Management," positioning Sitetracker as the leader on this frontier.
Viewstream carried the brand through by creating a new website, including design, navigation, CMS development, and content, as well as creating benchmarks and optimizing for search engine traffic and other KPI analytics.
The website elevated the brand even further to drive more customers and attract new employee talent. With Viewstream's customer-focused approach, we were able to deliver creative, service, and technology at a competitive price.
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Value-based creative, up-to-date projects, and first-hand accounts of Viewstream client work to help you in your marketing journey.