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Demystify paid social—it still works, and it’s still a crucial component of your advertising strategy.

Paid Social Media Advertising

Slingshot audiences toward conversion with Viewstream.

Without proper strategy, B2B companies often write off paid social media as inefficient.|n|However, channels like LinkedIn and Facebook are powerful when they’re leveraged the right way, and they’re also the best place to focus true demand generation efforts.|n|That means:

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Strategy Fosters Success

“Industry standard”. “Benchmarks”. “Best practice”. All of these things mean something important, but they’re not a reason to choose or pass on a paid social strategy.|n|Our purpose-driven approach to paid social media complements the unique needs of your enterprise. There is no default.|n|Maybe you have an industry-first, innovative product, but it has no search volume. Perhaps you have a vertical-specific product, but your keywords are too broad to get the perfect clicks. You may even just need to expand retargeting or move beyond platforms you’ve maxed out.|n|Whatever the reason, our paid social campaigns are deliberate and built to enhance all of your marketing channels.

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Paid Advertising With a Purpose

Sounds simple enough right? The problem with most strategies is a lack of platform specificity.|n|A demo ad that links to a landing page might work great on Facebook but fail on LinkedIn where CPCs are high and conversion rates are low. LinkedIn shines with native content downloads, but Facebook’s UX has never cracked the nut here in a scalable way.|n|Ultimately, your processes, products, and inbound approaches will get the job done if you have the right leads.|n|Our job is to find out how the right people, the right entry point, and the right creative get them to you.

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Go With What Works

Paid social media campaigns are sensitive to conversion learnings, and they can make or break platform success.|n|High volumes of mixed quality leads teach algorithms to find more of the same. Finding the balance of volume and quality requires technical knowledge on placements, demographics, audience targeting, and more to ensure that you’re training platforms to find you the best of the best prospects.

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Optimize Targeting and Learnings

Siloed sources of truth just don’t work. You might see 10, 100, or 1000 conversions, but the ad platform can never tell you if they re-engaged with content, signed up for a trial, or booked a call.|n|Most CRMs and data sources can integrate with major ad platforms to share data, build robust audiences, and connect the dots for your results.|n|Partner with an agency that embraces a multi-platform strategy to simplify and scale. Contact Viewstream today and let’s get started.

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Integrate Your Tech Stack

VIDEO

Driving content and demand victories, Amazon Web Services partners with Viewstream to open up limitless possibilities for their business.


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Viewstream partners with Adobe on launching new content, creative, and marketing programs that shape the next generation of storytelling and inspires entirely new categories of business.


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Adobe

Viewstream partnered with Microsoft to develop Digital Transformation Ready – a career development program designed to develop and recruit world-leading cloud talent through upskilling and certification courses in Microsoft Business Applications.


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Microsoft DTR

Sitetracker is the global standard for market leaders in successful deployment of critical infrastructure. The telecommunications, utilities, smart cities, and energy industries all rely on the Sitetracker platform to manage millions of sites and projects representing more than $25 billion of portfolio holdings globally.


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Sitetracker

Unlocking growth through content, category thought leadership and go-to market activations. See how we elevate the customer experience for PANW and modernize the marketing stack. 

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Palo Alto Networks

Results that matter